Is Balance Kissen profitable to sell on Amazon Germany?

Flapen scores Balance Kissen 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €252K a year across 18 tracked products. Search demand grew -15.4% in the last 90 days.

How competitive is the Balance Kissen niche on Amazon Germany?

12 brands and 34 sellers compete in Balance Kissen on Amazon Germany. The top 5 Balance Kissen products take 61% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Balance Kissen?

Balance Kissen buyers on Amazon Germany complain most about Haltbarkeit, Kissen, and Inflation/Deflation. An estimated 1.6% of orders come back.

When does demand for Balance Kissen peak?

Search demand for Balance Kissen on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Balance Kissen niche?

Balance Kissen sells for €16.25 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.08 to €38.38. The average product has 3,632 reviews, the count a new listing must catch up to.

Balance Kissen

Fail

Demand is soft, at -15.4% this quarter, so Balance Kissen is a Fail.

Flapen Score: 48
48 / 100Ranks 596 of 1,017 Sport & Freizeit niches · −2 vs the category median of 50
Market size: €252K/yr505K searches / yr
90-day growth: -15.4%search demand this quarter
Competition: 61%top-5 click share · 12 brands · 34 sellers

Flapen Score

Balance Kissen against its category

The dotted line is the Sport & Freizeit average. Past it, Balance Kissen is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Balance Kissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Balance Kissen 505K times last year and spent an estimated €252K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €252K a year.

Searches, last 12 months: 505K
Growth, 90 days vs prior 90: -15.4%
Conversion, latest week: 3.1%
Market size, estimated: €252Ka year
Peak month: July1.4× the quietest month
Top search term: balance kissen160K searches a year

02 · Price

A sale here is worth €16.25.

Listings sell for €16.25 on average, from €9.08 to €38.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €16.25 that is €8K to €12K a year per listing.

Average price: €16.25inside the $15 to $100 sweet spot
Price range: €9.08–€38.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €8K–€12K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #13 within Fitness. It carries 3,632 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 89%
Out of stock, average day: 15.2%
Average rank: #13in Fitness
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 3,632per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Balance Kissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

Brand 136%
Brand 218%
Brand 310%
Brand 48%
Brand 55%
Brand 65%
Open — no brand owns it (6 brands, 18%)

Demand

Balance Kissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Balance Kissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

balance kissen160K/yr -7.3%2.9% conv.
balancekissen94K/yr -31.8%2.7% conv.
wackelkissen31K/yr -19.2%3.4% conv.
ballkissen30K/yr -7.1%1.9% conv.
balance pad hund27K/yr -17.6%0.8% conv.
gleichgewichtskissen21K/yr -19.1%1.7% conv.
balancekissen hund20K/yr -21.2%1.5% conv.
balance kissen hund16K/yr -13.7%1.8% conv.
ballsitzkissen22K/yr -2.5%3.2% conv.
balancekissen physiotherapie11K/yr +3.9%3.0% conv.

Reviews and returns

What reviews say buyers love and hate about Balance Kissen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Haltbarkeit”

1.6%of orders come back

“Beim ersten Mal Nadel abgebrochen”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Balance Kissen questions

Answered from the same tracked data.

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