Is Adidas Sporttasche profitable to sell on Amazon Germany?

Flapen scores Adidas Sporttasche 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €57K a year across 43 tracked products. 18 of the 29 products launched in the last year cleared the first-year sales bar. Search demand grew -15.4% in the last 90 days.

How competitive is the Adidas Sporttasche niche on Amazon Germany?

7 brands and 129 sellers compete in Adidas Sporttasche on Amazon Germany. The top 5 Adidas Sporttasche products take 43% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Adidas Sporttasche?

Adidas Sporttasche buyers on Amazon Germany complain most about Gesamtgröße, Reißverschlussqualität, and Haltbarkeit. An estimated 3.0% of orders come back.

When does demand for Adidas Sporttasche peak?

Search demand for Adidas Sporttasche on Amazon Germany peaks in Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Adidas Sporttasche niche?

Adidas Sporttasche sells for €23.54 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.87 to €39.14. The average product has 1,610 reviews, the count a new listing must catch up to.

Adidas Sporttasche

Fail

The top 5 brands take 98% of clicks, so Adidas Sporttasche is a Fail.

Flapen Score: 35
35 / 100Ranks 937 of 1,017 Sport & Freizeit niches · −15 vs the category median of 50
Market size: €57K/yr203K searches / yr
90-day growth: -15.4%search demand this quarter
Competition: 43%top-5 click share · 7 brands · 129 sellers

Flapen Score

Adidas Sporttasche against its category

The dotted line is the Sport & Freizeit average. Past it, Adidas Sporttasche is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Adidas Sporttasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Adidas Sporttasche 203K times last year and spent an estimated €57K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months: 203K
Growth, 90 days vs prior 90: -15.4%
Conversion, latest week: 1.2%
Market size, estimated: €57Ka year
Peak month: December1.8× the quietest month
Top search term: adidas tasche58K searches a year

02 · Price

A sale here is worth €23.54.

Listings sell for €23.54 on average, from €8.87 to €39.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €23.54 that is €0 to €2K a year per listing.

Average price: €23.54inside the $15 to $100 sweet spot
Price range: €8.87–€39.14
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #193 within Sport & Outdoor Freizeitzubehör. It carries 1,610 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 72%
Prime listings: 74%
Out of stock, average day: 5.6%
Average rank: #193in Sport & Outdoor Freizeitzubehör
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 1,610per listing
Listings tracked: 43

04 · Newcomers

18 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 29
Successful launches: 18Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Adidas Sporttasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

129

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

Brand 191%
Brand 24%
Brand 31%
Brand 41%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Adidas Sporttasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Adidas Sporttasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

adidas tasche58K/yr +11.1%0.7% conv.
sporttasche damen adidas21K/yr -51.4%0.8% conv.
adidas sporttasche damen19K/yr -42.3%0.9% conv.
adidas bag11K/yr +24.5%0.5% conv.
adidas tasche klein9K/yr +55.4%0.6% conv.
sporttasche adidas damen11K/yr -38.5%0.8% conv.
adidas tasche herren12K/yr -9.0%0.9% conv.
tasche adidas8K/yr +7.2%0.6% conv.
adidas sporttasche klein9K/yr -16.9%2.7% conv.
adidas sporttasche mit schuhfach6K/yr -14.9%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Adidas Sporttasche

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

30%of negative reviews mention “Gesamtgröße”

3.0%of orders come back

“fällt eine Spur kleiner aus als angegeben.”

A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Adidas Sporttasche questions

Answered from the same tracked data.

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