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Bastelset

Bastelset shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 2,084 Spielzeug niches · +15 vs the category median of 43

Market size 63Growth 12Conversion 13Competition 88Returns 97Price range 60Avg price 57Brand share 90Review moat 59Quality gap 45
This niche Category average · 2,084 niches

Is Bastelset profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bastelset is a €572K/yr Amazon Germany market (4.3M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Bastelset: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.1% over the last 90 days and 1.0% of searches end in a purchase.

€572K

revenue / yr

Units sold / yr80K
Search volume / yr-25.1%4.3M
Conversion rate1.0%
Avg price€12.79

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers41 · 174
Top-5 product click share27%
Open market55%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement85%
New entrants (1y)12· 11 succeeded
Avg rating4.5★
Avg reviews1,148

Top Bastelset products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€17K€34K€51K€69K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

174

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

27%

Top 20: 62%

Open market

51%

  • Lena17%
  • Kosmos11%
  • Hollivi6%
  • lelechong6%
  • iKidiki5%
  • Skillmatics4%

Bastelset demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.3MCVR1.0%Products68Brands41Top 5 Brands45%OOS Rate1.4%Rating4.5★Reviews1,148Avg BSR#32
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Bastelset search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • basteln711K/yr
  • bastelset608K/yr
  • bastelset kinder ab 6 jahre688K/yr
  • basteln mädchen 8 jahre457K/yr
  • bastelset kinder 4 jahre437K/yr
  • bastelset mädchen 8 jahre169K/yr
  • kreativset43K/yr
  • basteln mädchen 6 jahre129K/yr
  • basteln kinder147K/yr
  • bastelset mädchen 10 jahre115K/yr

What reviews say buyers love and hate about Bastelset

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Spaß/Unterhaltungserlebnis26%

Kinder sind happy

Geschenk Zweck23%

Beste geschenk

Qualität insgesamt9%

Super produkt

Benutzerfreundlichkeit6%

Kinderleichte Anwendung: Das Einfädel-Tool funktioniert überraschend einfach ("Easy to operate").

Farbe6%

Farblich ansprechend

What buyers complain about

58% of reviews
Qualität insgesamt10%

Flop

Preis-Leistungs-Verhältnis9%

Schade ums Geld

Farbe8%

Farben sind schlecht

Gesamtgröße8%

Die Perlen sind zu klein

Funktionalität insgesamt5%

Funktion aber schlecht.

Bastelset return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
22%
2Gesamtgröße
18%
3Qualität insgesamt
10%
4Defekt Material/Teile
9%
5Funktionalität insgesamt
7%

Common Bastelset questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bastelset 58/100 on Amazon Germany — Worth a look. The niche generates €572K/yr across 68 tracked products. 11 of 12 products launched in the last 360 days are still selling. Search demand moved -25.1% over the last 90 days.
Search demand for Bastelset on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.