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Backgammon

Backgammon shows a sweet-spot price point ($32.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 4% of 2,084 Spielzeug niches · +20 vs the category median of 43

Market size 55Growth 40Conversion 27Competition 78Returns 75Price range 87Avg price 95Brand share 82Review moat 81Quality gap 53
This niche Category average · 2,084 niches

Is Backgammon profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backgammon is a €383K/yr Amazon Germany market (539K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.

Backgammon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.2% over the last 90 days and 2.2% of searches end in a purchase.

€383K

revenue / yr

Units sold / yr13K
Search volume / yr+12.2%539K
Conversion rate2.2%
Avg price€32.74

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers26 · 29
Top-5 product click share37%
Open market47%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement84%
New entrants (1y)13· 3 succeeded
Avg rating4.4★
Avg reviews376

Top Backgammon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€11K€23K€34K€46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

29

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

41%

  • Sondergut15%
  • Lingle14%
  • Queensell12%
  • iPalamila6%
  • Yellow Mountain Imports6%
  • Puecrof6%

Backgammon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume539KCVR2.2%Products43Brands26Top 5 Brands53%OOS Rate12.4%Rating4.4★Reviews376Avg BSR#82
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Top Backgammon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backgammon252K/yr
  • backgammon holz82K/yr
  • backgammon reise47K/yr
  • tavla33K/yr
  • backgammon koffer34K/yr
  • reise backgammon19K/yr
  • backgammon holz hochwertig20K/yr
  • tavla türkisch holz13K/yr
  • baggamon spiel9K/yr
  • backgammon spiel10K/yr

What reviews say buyers love and hate about Backgammon

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt31%

Top Produkt

Preis-Leistungs-Verhältnis8%

Top chessboard with an excellent price-performance ratio

Design insgesamt7%

das moderne Design

Portabilität6%

Ideal für Reisen

Gesamtgröße6%

Passt

What buyers complain about

67% of reviews
Gesamtgröße18%

Mega grosse Würfeln

Qualität insgesamt18%

Sehr schlechte Qualität

Preis-Leistungs-Verhältnis11%

deren Preis unergründlich hoch

Farbe6%

beider Farben mangelhaft.

Geruch5%

Stinkt fürchterlich

Backgammon return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Qualität insgesamt
22%
3Materialqualität
8%
4Magnetische Stärke/Adsorption
5%
5Defekt Material/Teile
5%

Common Backgammon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backgammon 63/100 on Amazon Germany — Worth a look. The niche generates €383K/yr across 43 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved +12.2% over the last 90 days.
Search demand for Backgammon on Amazon Germany peaks in Dec, where the busiest month runs 2.5× the quietest.