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Backgammon

Maybe

Products sell for $32.74 on average, inside the sweet spot. But buyers convert on only 2.2% of searches, so Backgammon is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,084 Spielzeug niches · +20 vs the category median of 43
Market size
€383K/yr539K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
37%top-5 click share · 26 brands · 29 sellers

Flapen Score

Backgammon against its category

The dotted line is the Spielzeug average. Past it, Backgammon is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backgammon market on Amazon at a glance

Shoppers on Amazon Germany searched for Backgammon 539K times last year and spent an estimated €383K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €383K a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
2.2%
Market size, estimated
€383Ka year
Peak month
December2.5× the quietest month
Top search term
backgammon252K searches a year

02 · Price

A sale here is worth €32.74.

Listings sell for €32.74 on average, from €7.53 to €82.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €32.74 that is €3K to €8K a year per listing.

Average price
€32.74inside the $15 to $100 sweet spot
Price range
€7.53–€82.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #82 within Traditionelle Spiele. It carries 376 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
86%
Out of stock, average day
12.4%
Average rank
#82in Traditionelle Spiele
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
376per listing
Listings tracked
43

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Backgammon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

29

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

37%

Top 20: 79%

Open market

41%

  • Brand 115%
  • Brand 214%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Backgammon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Backgammon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backgammon252K/yr
  • backgammon holz82K/yr
  • backgammon reise47K/yr
  • tavla33K/yr
  • backgammon koffer34K/yr
  • reise backgammon19K/yr
  • backgammon holz hochwertig20K/yr
  • tavla türkisch holz13K/yr
  • baggamon spiel9K/yr
  • backgammon spiel10K/yr

Reviews and returns

What reviews say buyers love and hate about Backgammon

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
2.0%of orders come back
“Mega grosse Würfeln”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backgammon questions

Answered from the same tracked data.