Is Abc profitable to sell on Amazon Germany?

Flapen scores Abc 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €76K a year across 14 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -46.1% in the last 90 days.

How competitive is the Abc niche on Amazon Germany?

13 brands and 91 sellers compete in Abc on Amazon Germany. The top 5 Abc products take 76% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Abc?

Abc buyers on Amazon Germany complain most about Pädagogisch-insgesamt, Gesamtgröße, and Druckqualität. An estimated 1.1% of orders come back.

What does it cost to enter the Abc niche?

Abc sells for €12.66 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.89 to €23.81. The average product has 794 reviews, the count a new listing must catch up to.

Abc

Fail

Demand is soft, at -46.1% this quarter, so Abc is a Fail.

Flapen Score: 37
37 / 100Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size: €76K/yr121K searches / yr
90-day growth: -46.1%search demand this quarter
Competition: 76%top-5 click share · 13 brands · 91 sellers

Flapen Score

Abc against its category

The dotted line is the Spielzeug average. Past it, Abc is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Abc market on Amazon at a glance

Shoppers on Amazon Germany searched for Abc 121K times last year and spent an estimated €76K. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: -46.1%
Conversion, latest week: 5.0%
Market size, estimated: €76Ka year
Top search term: buchstaben lernen92K searches a year

02 · Price

A sale here is worth €12.66.

Listings sell for €12.66 on average, from €6.89 to €23.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €12.66 that is €3K to €6K a year per listing.

Average price: €12.66under the $15 to $100 sweet spot
Price range: €6.89–€23.81
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #31 within Experimentieren & Forschen. It carries 794 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 5.6%
Average rank: #31in Experimentieren & Forschen
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 794per listing
Listings tracked: 14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Abc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

17%

Brand 132%
Brand 220%
Brand 314%
Brand 410%
Brand 54%
Brand 64%
Open — no brand owns it (7 brands, 17%)

Demand

Abc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Dec · busiest ÷ quietest = 3.2× · 8 of 12 months tracked

Search terms

Top Abc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

buchstaben lernen92K/yr -48.5%1.5% conv.
alphabet lernen17K/yr -43.2%2.6% conv.
montessori buchstaben5K/yr -13.2%1.6% conv.
e wie elefant ravensburger5K/yr -44.8%13.0% conv.
e wie elefant2K/yr -28.5%8.2% conv.

Reviews and returns

What reviews say buyers love and hate about Abc

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”

17%of negative reviews mention “Pädagogisch-insgesamt”

1.1%of orders come back

“Wenig sinnvoll für Vorschüler und Schulanfänger”

A buyer, on “Pädagogisch-insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Abc questions

Answered from the same tracked data.

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