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partybeleuchtung

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 23Conversion 14Competition 93Returns 49Price range 36Avg price 85Brand share 95Review moat 85Quality gap 77

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great292.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€72.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Market size

Okay€258K

€258K/yr · 316K searches

Price range

Okay€11.44–€244.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, partybeleuchtung is a €258K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€216K–€289K
units × avg price
Launch success
37%
11 of 30 new (360d)
Conversion rate
1.1%
Avg BSR
#69
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
15.8%
Avg brand age
33 months
Avg seller age
209 days

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

121

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

22%

Top 20: 58%

Open market

59%

  • Fwiull11%
  • Vicalo7%
  • Mslitely7%
  • Littleboyny6%
  • Glowingstage5%
  • Hjh4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€10K6%€15K8%€21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 90 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen25%

“Super Partyleuchte”

Preis-Leistungs-Verhältnis13%

“Bestes Preis-Leistungsverhältnis”

Qualität insgesamt12%

“Super Produkt”

Benutzerfreundlichkeit6%

“Einfach cool”

Fernbedienung5%

“Super, mit Fernbedienung”

Farbe5%

“Schöne bunte RGB-Farben”

beworben Vs Tatsächliches Produkt4%

“Produkte beschreibung”

Spaß/Unterhaltungserlebnis2%

“Lustige Discokugel”

Design insgesamt2%

“absolut geniales produkt mit schönen modi”

Akkulaufzeit2%

“Super Licht und Akku”

What buyers complain about

Haltbarkeit14%

“Leider schnell defekt”

Qualität insgesamt11%

“Natürlich darf man hier keine Profi-Qualität wie bei einer bekannten italienischen Firma für professionelle Bühnen- und Event-Beleuchtung erwarten”

Fernbedienung9%

“Fernbedienung Defekt”

Gesamtgröße5%

“Kleiner als gedacht”

Defekt Material/Teile5%

“4 Birnen defekt”

Helligkeit/Glanz/Glühen4%

“NICHT dimmbar”

Funktionalität insgesamt3%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Geräuschpegel3%

“Das Lager macht Laufgeräusche (Quietschen und brummen)”

Kompatibilität – insgesamt3%

“Stecker nicht kompatibel”

Top return reasons

Gesamtgröße21%
Funktionalität insgesamt13%
Helligkeit/Glanz/Glühen10%
Defekt Material/Teile9%
Qualität insgesamt7%
beworben Vs Tatsächliches Produkt4%
Kompatibilität – insgesamt4%
Stärke3%
Farbe3%
Fernbedienung3%

Common questions

Is partybeleuchtung profitable to sell on Amazon Germany?
The niche generates €258K/yr across 90 tracked products. 11 of 30 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the partybeleuchtung niche?
56 brands and 121 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in partybeleuchtung?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Fernbedienung. The return rate is 3.1%.
When does demand for partybeleuchtung peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the partybeleuchtung niche?
Listings span €11.44–€244.88; the average listing price is €72.16 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.

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