Witch Hazel
FailThe top 5 products take 86% of clicks, so Witch Hazel is a Fail.
- Flapen Score
- 34 / 100Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 4734
- Market size
- €55K/yr64K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 50 sellers
Flapen Score
Witch Hazel against its category
The dotted line is the Kosmetik average. Past it, Witch Hazel is stronger. Inside it, weaker.
Market
The Witch Hazel market on Amazon at a glance
Shoppers on Amazon Germany searched for Witch Hazel 64K times last year and spent an estimated €55K. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €55Ka year
- Top search term
- witch hazel56K searches a year
02 · Price
A sale here is worth €11.83.
Listings sell for €11.83 on average, from €5.98 to €18.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €11.83 that is €1K to €3K a year per listing.
- Average price
- €11.83under the $15 to $100 sweet spot
- Price range
- €5.98–€18.48
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #157 within Gesicht. It carries 4,132 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #157in Gesicht
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,132per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Witch Hazel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dickinsons Witch Hazel Astringent 473 g Dickinsons
- Price
- €16.98
- Rating
- 4.6/5
- Reviews
- 1,586
- Age
- 12y ago

Naissance Hamameliswasser Ohne Alkohol (Nr. 702) 450ml - Destillat - Hamamelis Extrakt Toner Witch Hazel Hydrolat Gesichtswasser
- Price
- €13.42
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 9y ago

Hamamelis ohne Alkohol 100 ml
- Price
- €6.82
- Rating
- 4.5/5
- Reviews
- 426
- Age
- 3y ago

Hamameliswasser Bio 100% Natürlich 100ml Ohne Alkohol Witch Hazel Gesichtswasser Toner Anti Pickel Porenverfeinernd Aftershave Vegan Naturkosmetik - ESSENCIALES
- Price
- €8.79
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 9y ago

First Days Maternity - Hamamelis-Pads Wochenbett & Hämorrhoiden kühlende beruhigende Baumwolltücher zur Dammpflege nach der Geburt | Klinikbeutel-Essentials für neue Mütter (40 Stück)
- Price
- €12.02
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 4y ago
Trending
estimated 90-day click momentum
Naissance Hamameliswasser (Nr. 702) 100ml - Destillat - Hamamelis Extrakt Toner Witch Hazel Hydrolat Gesichtswasser
- Price
- €5.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2y ago

Hamamelis ohne Alkohol 100 ml
- Price
- €6.82
- Rating
- 4.5/5
- Reviews
- 426
- Age
- 3y ago

Hamameliswasser Bio 100% Natürlich 100ml Ohne Alkohol Witch Hazel Gesichtswasser Toner Anti Pickel Porenverfeinernd Aftershave Vegan Naturkosmetik - ESSENCIALES
- Price
- €8.79
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 9y ago

Naissance Hamameliswasser Ohne Alkohol (Nr. 702) 450ml - Destillat - Hamamelis Extrakt Toner Witch Hazel Hydrolat Gesichtswasser
- Price
- €13.42
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 9y ago

First Days Maternity - Hamamelis-Pads Wochenbett & Hämorrhoiden kühlende beruhigende Baumwolltücher zur Dammpflege nach der Geburt | Klinikbeutel-Essentials für neue Mütter (40 Stück)
- Price
- €12.02
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 4y ago
Newest
by launch date
Naissance Hamameliswasser (Nr. 702) 100ml - Destillat - Hamamelis Extrakt Toner Witch Hazel Hydrolat Gesichtswasser
- Price
- €5.98
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2y ago

Casida Hamameliswasser - Witch Hazel Water - Pflanzenwasser natürliches Gesichtswasser - Toner - klärend und beruhigend bei Mischhaut - 100 ml
- Price
- €9.18
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 2y ago

Hamamelis ohne Alkohol 100 ml
- Price
- €6.82
- Rating
- 4.5/5
- Reviews
- 426
- Age
- 3y ago

First Days Maternity - Hamamelis-Pads Wochenbett & Hämorrhoiden kühlende beruhigende Baumwolltücher zur Dammpflege nach der Geburt | Klinikbeutel-Essentials für neue Mütter (40 Stück)
- Price
- €12.02
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 4y ago

Hamameliswasser Bio 100% Natürlich 100ml Ohne Alkohol Witch Hazel Gesichtswasser Toner Anti Pickel Porenverfeinernd Aftershave Vegan Naturkosmetik - ESSENCIALES
- Price
- €8.79
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
50
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
3%
- T.N. Dickinson's43%
- Naissance24%
- OURONS10%
- Essenciales8%
- First Days Maternity Supplies7%
- Dickinson's5%
- Open — no brand owns it (1 brand, 3%)
Demand
Witch Hazel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.7× · 6 of 12 months tracked
Search terms
Top Witch Hazel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch hazel56K/yr
- hazel5K/yr
- witch hazel alcohol free4K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel
We read the reviews and the return reasons for every product selling here.
“Stinkt unangenehm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









