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Wimpernzange

soft demand (-16.3% this quarter) — Wimpernzange doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 57Growth 17Conversion 79Competition 22Returns 94Price range 20Avg price 29Brand share 17Review moat 23Quality gap 68
This niche Category average · 1,260 niches

Is Wimpernzange profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernzange is a €447K/yr Amazon Germany market (581K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.

Wimpernzange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 8.1% of searches end in a purchase.

€447K

revenue / yr

Units sold / yr40K
Search volume / yr-16.3%581K
Conversion rate8.1%
Avg price€9.48

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 28
Top-5 product click share73%
Open market7%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews7,345

Top Wimpernzange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€45K€89K€134K€179K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

28

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • TWEEZERMAN66%
  • Wet n Wild15%
  • REAL TECHNIQUES5%
  • Brushworks4%
  • Gjinxi3%
  • ZWILLING2%
  • Open — no brand owns it (3 brands, 5%)

Wimpernzange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume581KCVR8.1%Products14Brands9Top 5 Brands93%OOS Rate7.7%Rating4.3★Reviews7,345Avg BSR#19
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Wimpernzange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpernzange367K/yr
  • tweezerman wimpernzange113K/yr
  • eyelash curler25K/yr
  • lash curler28K/yr
  • wimpernzange tweezerman13K/yr
  • wimpernzangen15K/yr
  • wimpern zange5K/yr
  • elf wimpernzange5K/yr
  • wimpernzange essence3K/yr
  • wimpernzange catrice4K/yr

What reviews say buyers love and hate about Wimpernzange

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt27%

Excellent quality

Wimpernqualität19%

Beste Wimpern Zange die ich je hatte

Preis-Leistungs-Verhältnis15%

Ok für den Preis

beworben Vs Tatsächliches Produkt8%

Macht was sie soll

Haltbarkeit6%

Hält ewig

What buyers complain about

88% of reviews
Preis-Leistungs-Verhältnis23%

Gibt bessere die günstiger sind

Haltbarkeit19%

Denn bei Kontakt mit Wasser fallen sie sofort zusammen

Qualität insgesamt15%

Das ist absoluter Müll

Wimpernqualität13%

biegt die Wimpern kaum

Wasserbeständigkeit5%

Denn bei Kontakt mit Wasser fallen sie sofort zusammen

Wimpernzange return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
36%
2Gesamtgröße
18%
3Qualität insgesamt
11%
4beworben Vs Tatsächliches Produkt
7%
5Defekt Material/Teile
5%

Common Wimpernzange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernzange 44/100 on Amazon Germany — Skip it. The niche generates €447K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Wimpernzange on Amazon Germany peaks in Feb, where the busiest month runs 1.9× the quietest.