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Wimpernwelle

Wimpernwelle shows low returns (0.5%), but a small market ($83K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47

Market size 21Growth 27Conversion 76Competition 34Returns 98Price range 92Avg price 95Brand share 44Review moat 42Quality gap 95
This niche Category average · 1,260 niches

Is Wimpernwelle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernwelle is a €83K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.

Wimpernwelle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.8% over the last 90 days and 7.2% of searches end in a purchase.

€83K

revenue / yr

Units sold / yr3K
Search volume / yr+1.8%46K
Conversion rate7.2%
Avg price€25.10

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 24
Top-5 product click share65%
Open market21%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)6· 2 succeeded
Avg rating4.0★
Avg reviews2,320

Top Wimpernwelle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Davartis25%
  • Wimpernwelle22%
  • ICONSIGN17%
  • SUPGUDER7%
  • LUCKY CAT7%
  • Vivandra5%
  • Open — no brand owns it (5 brands, 16%)

Wimpernwelle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR7.2%Products16Brands11Top 5 Brands79%OOS Rate8.6%Rating4.0★Reviews2,320Avg BSR#1,054
2K1KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Wimpernwelle

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt18%

Super Produkt, thx

Wimpernqualität17%

Super DIY lashlifting

Benutzerfreundlichkeit15%

Früher ging alles super easy

Preis-Leistungs-Verhältnis9%

Preis Leistung super

beworben Vs Tatsächliches Produkt5%

Alles genau gemacht wie beschrieben

What buyers complain about

78% of reviews
Haftung/Klebrigkeit21%

Hält nicht

Funktionalität insgesamt15%

Unwirksam :(

Wimpernqualität11%

Aber leider hat das Lifting überhaupt nichts bei meinen Wimpern gebracht, obwohl ich alles sogar noch etwas länger einwirken lassen hab, da ich sehr störrische und gerade Wimpern habe

Benutzerfreundlichkeit8%

absolut unbrauchbar leider

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

Leider ia keine Anleitung dabei

Wimpernwelle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
38%
2Haftung/Klebrigkeit
24%
3Qualität insgesamt
8%
4Defekt Material/Teile
6%
5Wimpernqualität
4%

Common Wimpernwelle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernwelle 55/100 on Amazon Germany — Worth a look. The niche generates €83K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for Wimpernwelle on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.