wimperntusche
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€1.5M€1.5M/yr · 2.6M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.84avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Price range
Bad€1.99–€16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad29,714.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wimperntusche is a €1.5M/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wimperntusche market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- €1.2M–€1.6M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.5%
- Avg brand age
- 56 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
148
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
0%
- MAYBELLINE78%
- L'Oreal Paris12%
- Essence Cosmetics4%
- Catrice Cosmetics3%
- Clinique1%
- Svenja Walberg1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top wimperntusche search terms
- mascara522K/yr
- wimperntusche432K/yr
- maybelline mascara312K/yr
- maybelline291K/yr
- mascara wasserfest schwarz143K/yr
- sky high mascara maybelline192K/yr
- maybelline make up84K/yr
- loreal mascara92K/yr
- essence mascara69K/yr
- wimperntusche wasserfest66K/yr
Top wimperntusche products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)
MAYBELLINE€7.184.4★78,762 rev
Maybelline New York Sky High Waterproof Mascara für extreme Länge & volles Volumen Wasserfeste Wimperntusche mit Tower Flex Bürste & Bambusextrakt Wischfest & Langanhaltend Schwarz
MAYBELLINE€7.414.4★78,762 rev
Maybelline New York Lash Sensational Voller-Wimpern-Fächer Mascara für voluminöse Wimpern 2-in-1 Wimpern-Entfalter-Bürste für den Fächer-Effekt Farbe: Very Black 9 5ml
MAYBELLINE€6.164.4★72,101 rev
Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.134.4★251 rev
Maybelline New York Sky High Cosmic Black Mascara für extreme Länge & kosmisches Volumen Ultra-schwarze Wimperntusche mit extra Pigmenten Tower Flex Bürste & Bambusextrakt für maximale Definition
MAYBELLINE€7.464.4★78,762 rev
Newest
by launch dateMaybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.13251 rev
LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml
L'Oreal Paris€11.421,210 rev
Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml
Catrice Cosmetics€1.9948 rev
Maybelline New York Lash Sensational Body Mascara Wimperntusche Volumenmascara für 24H Wimpern-Lifting und 12x Volumen mit Sanduhr-Kurven Bürste und Tonerde ohne Verklumpen Schwarz 9 5 ml
MAYBELLINE€9.801,213 rev
LOréal Paris Augen Make Up Panorama Mascara für Volumen & Definition Wimperntusche für optisch 1 4x größere Augen Volume Million Lashes Panorama-Bürste Farbe All Night Black (Schwarz) 1x 9 9ml
L'Oreal Paris€10.7612,262 rev
Trending
90-day click momentumMaybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml
MAYBELLINE€11.134.4★
Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml
Catrice Cosmetics€1.994.4★
Clinique Lash Power Mascara Long- Wearing Formula 6 ml (1er Pack)
Clinique€14.574.6★
LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml
L'Oreal Paris€11.424.2★
Maybelline Jade Volum Express Waterproof Mascara 91 Schwarz 8 5 ml
MAYBELLINE€4.314.5★
What buyers say about wimperntusche
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Mascara”
“Super Produkt”
“Leichtes Auftragen, kein Klumpen”
“Best Wimperntusche ever, keine Pandaaugen 👍👆 the best, weil hält und schmiert nicht...und das den ganzen Tag, außerdem sehr ergiebig, hält bei mir ein halbes Jahr, schöne Größe, passt überall rein.”
“Oft zum Bestpreis”
“Die Farbe „Very Black“ ist schön intensiv”
“Perfekte Haltbarkeit”
“hält was versprochen wurde”
“sind Wasserfest in Form”
“Verklebt nicht und bringt die Augen schön zur Geltung”
What buyers complain about
“Leider kein Lash-Sensational-Ergebnis”
“wirkt wie ausgetrocknet”
“Completely overrated”
“Das Produkt war gebraucht”
“Überteuerter Müll”
“Farbe nicht sichtbar”
“Verschmiert”
“Mega schwer zu entfernen”
“Wirkt nicht”
“Unnötige Klebereste vom Aufkleber”
Top return reasons
Common questions
- Is wimperntusche profitable to sell on Amazon Germany?
- The niche generates €1.5M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the wimperntusche niche?
- 6 brands and 148 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in wimperntusche?
- Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Qualität insgesamt. The return rate is 0.1%.
- When does demand for wimperntusche peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the wimperntusche niche?
- Listings span €1.99–€16.83; the average listing price is €7.84 (sweet spot $15–$100). The average incumbent carries 29,715 reviews — the moat a new listing must climb.