Wimperntusche

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

7.5%

Market size, estimated

€1.5Ma year

Peak month

November2.1× the quietest month

Top search term

mascara522K searches a year

Listings sell for €7.84 on average, from €1.99 to €16.83. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €7.84 that is €47K to €63K a year per listing.

Average price

€7.84under the $15 to $100 sweet spot

Price range

€1.99–€16.83

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

€47K–€63K

Returns

0.1%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Make-Up. It carries 29,715 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#21in Make-Up

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

29,715per listing

Listings tracked

24

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months