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Wimpernfarbe Schwarz

Fail

Demand is soft, at -3.1% this quarter, so Wimpernfarbe Schwarz is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€166K/yr325K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
60%top-5 click share · 13 brands · 43 sellers

Flapen Score

Wimpernfarbe Schwarz against its category

The dotted line is the Kosmetik average. Past it, Wimpernfarbe Schwarz is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wimpernfarbe Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Wimpernfarbe Schwarz 325K times last year and spent an estimated €166K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
4.9%
Market size, estimated
€166Ka year
Peak month
July1.4× the quietest month
Top search term
wimpernfarbe schwarz96K searches a year

02 · Price

A sale here is worth €10.36.

Listings sell for €10.36 on average, from €4.52 to €19.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.36 that is €5K to €8K a year per listing.

Average price
€10.36under the $15 to $100 sweet spot
Price range
€4.52–€19.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Make-Up. It carries 1,850 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#82in Make-Up
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
1,850per listing
Listings tracked
19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wimpernfarbe Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 133%
  • Brand 223%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Wimpernfarbe Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wimpernfarbe Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wimpernfarbe schwarz96K/yr
  • wimpernfarbe49K/yr
  • wimpern färben38K/yr
  • wimpern färben schwarz34K/yr
  • wimpernfarbe blauschwarz31K/yr
  • wimpern farbe14K/yr
  • augenbrauenfarbe schwarz13K/yr
  • wimpern farbe schwarz set12K/yr
  • augenbrauen und wimpernfarbe7K/yr
  • wimpern färben set5K/yr

Reviews and returns

What reviews say buyers love and hate about Wimpernfarbe Schwarz

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Wimpernqualität”
13%of negative reviews mention “Farbe”
0.4%of orders come back
“und Farbe nimmt nicht gut an”
A buyer, on “Farbe”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wimpernfarbe Schwarz questions

Answered from the same tracked data.