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Wimpernfarbe Schwarz

soft demand (-3.1% this quarter) — Wimpernfarbe Schwarz doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 34Growth 23Conversion 58Competition 42Returns 98Price range 30Avg price 36Brand share 41Review moat 46Quality gap 78
This niche Category average · 1,260 niches

Is Wimpernfarbe Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernfarbe Schwarz is a €166K/yr Amazon Germany market (325K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.

Wimpernfarbe Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 4.9% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr20K
Search volume / yr-3.1%325K
Conversion rate4.9%
Avg price€10.36

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 43
Top-5 product click share60%
Open market19%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)5· 2 succeeded
Avg rating4.3★
Avg reviews1,850

Top Wimpernfarbe Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€17K€33K€50K€66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Augenmanufaktur33%
  • Lomansa23%
  • Syoss11%
  • Demure8%
  • Libeauty5%
  • M. Asam4%
  • Open — no brand owns it (7 brands, 15%)

Wimpernfarbe Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume325KCVR4.9%Products19Brands13Top 5 Brands81%OOS Rate0.0%Rating4.3★Reviews1,850Avg BSR#82
8K6KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wimpernfarbe Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpernfarbe schwarz96K/yr
  • wimpernfarbe49K/yr
  • wimpern färben38K/yr
  • wimpern färben schwarz34K/yr
  • wimpernfarbe blauschwarz31K/yr
  • wimpern farbe14K/yr
  • augenbrauenfarbe schwarz13K/yr
  • wimpern farbe schwarz set12K/yr
  • augenbrauen und wimpernfarbe7K/yr
  • wimpern färben set5K/yr

What reviews say buyers love and hate about Wimpernfarbe Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Wimpernqualität19%

Super Mascara

Farbe17%

Beste Farbe bisher

Qualität insgesamt11%

Super Produkte

Einfache Anwendung11%

Leicht zu applizieren

Benutzerfreundlichkeit10%

So easy in der Anwendung

What buyers complain about

60% of reviews
Farbe13%

und Farbe nimmt nicht gut an

Preis-Leistungs-Verhältnis9%

Geldverschwendung

Wimpernqualität8%

Diese Mascara ist ungeeignet für weiche Kontaktlinsen

Allergien7%

Hautirritation

Feucht/Trocken4%

Es war trocken oder kein Inhalt in der Tube

Wimpernfarbe Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
22%
2Funktionalität insgesamt
13%
3Defekt Material/Teile
8%
4beworben Vs Tatsächliches Produkt
8%
5Produktzustand
5%

Common Wimpernfarbe Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernfarbe Schwarz 48/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.
Search demand for Wimpernfarbe Schwarz on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.