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Wimpernbürste

prices mostly outside the sweet spot ($2.69–$10.57) — Wimpernbürste doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 19Growth 17Conversion 96Competition 55Returns 99Price range 0Avg price 12Brand share 58Review moat 39Quality gap 35
This niche Category average · 1,260 niches

Is Wimpernbürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wimpernbürste is a €77K/yr Amazon Germany market (133K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.

Wimpernbürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.5% over the last 90 days and 13.2% of searches end in a purchase.

€77K

revenue / yr

Units sold / yr20K
Search volume / yr-16.5%133K
Conversion rate13.2%
Avg price€4.41

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 24
Top-5 product click share52%
Open market30%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews2,627

Top Wimpernbürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

25%

  • MSQ33%
  • leersao13%
  • G2PLUS10%
  • Lmyzcbzl8%
  • Artdeco6%
  • BUTBU5%

Wimpernbürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR13.2%Products22Brands16Top 5 Brands70%OOS Rate13.0%Rating4.5★Reviews2,627Avg BSR#56
3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wimpernbürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wimpernbürste68K/yr
  • wimpernbürstchen35K/yr
  • wimpern bürste18K/yr
  • wimpern bürstchen7K/yr
  • wimpernbürsten5K/yr

What reviews say buyers love and hate about Wimpernbürste

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Wimpernqualität28%

Der Wimpernkamm ist auch sehr nützlich, um überschüssige Mascara zu entfernen

Benutzerfreundlichkeit17%

Sehr nützliches Produkt

beworben Vs Tatsächliches Produkt13%

Alles Super, Ware wie beschrieben

Qualität insgesamt10%

Gute Qualität

Preis-Leistungs-Verhältnis7%

Gut und günstig

What buyers complain about

100% of reviews
Benutzerfreundlichkeit33%

War nur gering nutzbar

Qualität insgesamt33%

Schlechte Qualität und Verarbeitung

Materialqualität17%

Alles aus Plastik

beworben Vs Tatsächliches Produkt17%

Da steht es soll aus Kristall sein. Stimmt nicht!

Wimpernbürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
22%
2Hartes Gefühl
19%
3Funktionalität insgesamt
14%
4Gesamtgröße
11%
5Pinselqualität
8%

Common Wimpernbürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wimpernbürste 45/100 on Amazon Germany — Skip it. The niche generates €77K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.
Search demand for Wimpernbürste on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.