Is wimpernbürste profitable to sell on Amazon Germany?

The niche generates €77K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (45/100).

How competitive is the wimpernbürste niche?

16 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in wimpernbürste?

Top complaints mined from reviews: Benutzerfreundlichkeit, Qualität insgesamt, Materialqualität. The return rate is 0.2%.

When does demand for wimpernbürste peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the wimpernbürste niche?

Listings span €2.69–€10.57; the average listing price is €4.41 (sweet spot $15–$100). The average incumbent carries 2,627 reviews — the moat a new listing must climb.

wimpernbürste

Skip it

Prices mostly outside the sweet spot ($2.69–$10.57) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,627.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€77K

€77K/yr · 133K searches

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Avg price

Bad€4.41

avg listing price — sweet spot $15–$100

Price range

Bad€2.69–€10.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, wimpernbürste is a €77K/yr Amazon Germany market (133K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wimpernbürste market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €66K–€88K; units × avg price
Conversion rate: 13.2%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 13.0%
Avg brand age: 36 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

25%

MSQ33%
leersao13%
G2PLUS10%
Lmyzcbzl8%
Artdeco6%
BUTBU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top wimpernbürste search terms

wimpernbürste68K/yr -20.8%10.2% conv.
wimpernbürstchen35K/yr -11.5%12.1% conv.
wimpern bürste18K/yr -13.1%9.7% conv.
wimpern bürstchen7K/yr -16.2%10.7% conv.
wimpernbürsten5K/yr -0.5%9.6% conv.

All search terms

Top wimpernbürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MSQ 60 Pack Einweg Wimperntusche Zauberstäbe Augenbrauenbürsten Applikator 6 Farben Make-up Kosmetikbürste Mit Kristallgriff Für Wimpernverlängerung

MSQ€4.244.7★847 rev

Einweg-Kristall-Augenpinsel Pinsel Mascara Zauberstäbe Wimpernmascara-Bürsten Augenwimpern-Applikator-Pinsel (50PCS Schwarz)

leersao€3.054.7★70 rev

MSQ 50 Stück Wimpern Pinsel Einweg Mascara Pinsel Krystall Wimpernbürstchen für Wimpern und Augenbrauen Mascara Zauberstäbe für Beauty-Salon und Hausgebrauch (50Kristall)

MSQ€4.294.7★847 rev

MSQ 50 Stück schwarz Wimpernbürsten Einweg Farbe Kosmetik Pinsel für Wimpern und Augenbrauen Mascara Zauberstäbe für beauty-salon und Hausgebrauch (schwarz)

MSQ€4.034.7★847 rev

Wimpernpinsel 4 Stück Kristall Mascara Stäbe Tragbare Wimpernbürsten Leere Mascara Tube Wimpernbürste Tubes für Verlängerung der Wimpern

Lmyzcbzl€3.334.2★398 rev

Newest

by launch date

200 Stück Wimpernbürstchen Einweg Wimpernbürste Augenbrauen Bürste Wimpern Bürste Wimpernverlängerung

VVQWCY€6.823 rev

5mo ago

BUTBU 100 Stk Einweg Microbürsten Wimpernverlängerung Wimpernverlängerungs Bürsten Beauty-Salon & Hausgebrauch Eyelash Brush Microbürstchen fürLashes Graft Makeup Mundpflege(Rosa)

BUTBU€3.0614 rev

5mo ago

Wimpernbürste Augenbrauen Bürste Wimpernkamm Wimpern Bürste Wimperntrenner Brauenkamm & Wimpernspoolie Professionelle Augen-Makeup-Werkzeuge (3er Set)

Glanzend€2.9668 rev

9mo ago

AYLASHES Fluffy Day Brush Wimpernbürste für Wimpernextensions & Augenbrauen mit Schutzkappe - Hygienisch & Ideal für unterwegs

Aylashes€4.503 rev

9mo ago

BUTBU 50 Stk Einweg Wimpernbürsten Wimpernverlängerungs Bürsten Zubehör für Wimpernverlängerung Beauty-Salon & Hausgebrauch Eyelash Brush Kosmetikpinsel Kit für Falsche-Wimpernverlängerung

BUTBU€3.39136 rev

1y ago

What buyers say about wimpernbürste

What buyers praise and complain about, mined from review topics.

What buyers love

Wimpernqualität28%

“Der Wimpernkamm ist auch sehr nützlich, um überschüssige Mascara zu entfernen”

Benutzerfreundlichkeit17%

“Sehr nützliches Produkt”

beworben Vs Tatsächliches Produkt13%

“Alles Super, Ware wie beschrieben”

Qualität insgesamt10%

“Gute Qualität”

Preis-Leistungs-Verhältnis7%

“Gut und günstig”

Pinselqualität6%

“finde sie nützlich zum Bürsten”

Gesamtgröße4%

“Passt genau”

Korrekt Inhalt4%

“200 Stück sind eine Menge”

Eignung für gefärbtes Haar2%

“Formen der Augenbrauen für ein natürlicheres Aussehen.”

Haltbarkeit2%

“Halten auch lange”

What buyers complain about

Benutzerfreundlichkeit33%

“War nur gering nutzbar”

Qualität insgesamt33%

“Schlechte Qualität und Verarbeitung”

Materialqualität17%

“Alles aus Plastik”

beworben Vs Tatsächliches Produkt17%

“Da steht es soll aus Kristall sein. Stimmt nicht!”

Top return reasons

Qualität insgesamt22%

Hartes Gefühl19%

Funktionalität insgesamt14%

Gesamtgröße11%

Pinselqualität8%

Produktzustand6%

Stärke6%

Haftung/Klebrigkeit6%

Dünn6%

Nicht nachhaltiges Design3%

Common questions

Is wimpernbürste profitable to sell on Amazon Germany?: The niche generates €77K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (45/100).
How competitive is the wimpernbürste niche?: 16 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in wimpernbürste?: Top complaints mined from reviews: Benutzerfreundlichkeit, Qualität insgesamt, Materialqualität. The return rate is 0.2%.
When does demand for wimpernbürste peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the wimpernbürste niche?: Listings span €2.69–€10.57; the average listing price is €4.41 (sweet spot $15–$100). The average incumbent carries 2,627 reviews — the moat a new listing must climb.