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50

wimpern extensions

Worth a look

Shows low returns (0.6%), but soft demand (-1.9% this quarter) keeps it on the watch list.

Market size 31Growth 24Conversion 39Competition 52Returns 97Price range 53Avg price 58Brand share 41Review moat 61Quality gap 80

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,064.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.98

avg listing price — sweet spot $15–$100

Price range

Good€4.38–€26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€139K

€139K/yr · 344K searches

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wimpern extensions is a €139K/yr Amazon Germany market (344K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wimpern extensions market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€130K–€162K
units × avg price
Conversion rate
3.1%
Avg BSR
#92
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
6.4%
Avg brand age
25 months
Avg seller age
235 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

15%

  • VEYESBEAUTY47%
  • B&Qaugen12%
  • Veleasha9%
  • Lvmixwig6%
  • QUEWEL6%
  • Higu clace5%
  • Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top wimpern extensions search terms

  • manga lashes125K/yr
  • veyes beauty lashes81K/yr
  • manga lashes cluster26K/yr
  • veyes beauty lashes manga11K/yr
  • anime lashes23K/yr
  • lash cluster manga10K/yr
  • lashes manga9K/yr
  • cluster lashes manga6K/yr
  • fairy lashes5K/yr
  • manga cluster lashes5K/yr
All search terms

Top wimpern extensions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€14K15%€21K20%€28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wimpern extensions

What buyers praise and complain about, mined from review topics.

What buyers love

Wimpernqualität45%

“Beste lashes ever”

Qualität insgesamt9%

“Super Produkt”

Haltbarkeit6%

“Top und gute Haltbarkeit”

Haftung/Klebrigkeit6%

“Bester Wimpernkleber”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ist auch super”

Benutzerfreundlichkeit4%

“Sie anzubringen ist auch super easy, ich werde sie wieder und wieder kaufen”

Gewicht leicht2%

“Nicht zu schwer auf den Augen”

beworben Vs Tatsächliches Produkt2%

“Erfüllt alle Erwartungen”

Gesamtgröße2%

“Sie kommen in vielen verschiedenen Größen”

Farbe1%

“Sehen richtig natürlich aus”

What buyers complain about

Haftung/Klebrigkeit18%

“Wimpern gut - Kleber Müll”

Feucht/Trocken15%

“Seal ausgetrocknet”

Haltbarkeit8%

“Enttäuschende Haltbarkeit”

Qualität insgesamt6%

“Da sind die Produkte von essence qualitativer und günstiger”

Benutzerfreundlichkeit6%

“leider unbrauchbar”

Wimpernqualität4%

“Die Wimpern wollten sich vom set nicht lösen”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Allergien3%

“Allergie”

Preis-Leistungs-Verhältnis3%

“Verschwendetes Geld”

Dicke2%

“sie haben eine dünne”

Top return reasons

Haftung/Klebrigkeit25%
Feucht/Trocken20%
Wimpernqualität8%
beworben Vs Tatsächliches Produkt8%
Qualität insgesamt7%
Defekt Material/Teile5%
Gesamtgröße5%
Benutzerfreundlichkeit4%
Haltbarkeit3%
Funktionalität insgesamt3%

Common questions

Is wimpern extensions profitable to sell on Amazon Germany?
The niche generates €139K/yr across 28 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the wimpern extensions niche?
13 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in wimpern extensions?
Top complaints mined from reviews: Haftung/Klebrigkeit, Feucht/Trocken, Haltbarkeit. The return rate is 0.6%.
When does demand for wimpern extensions peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the wimpern extensions niche?
Listings span €4.38–€26.96; the average listing price is €12.98 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.