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Wig Glue

Fail

Shoppers spend an estimated $49K a year here, so Wig Glue is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€49K/yr56K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
57%top-5 click share · 12 brands · 60 sellers

Flapen Score

Wig Glue against its category

The dotted line is the Kosmetik average. Past it, Wig Glue is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Glue market on Amazon at a glance

Shoppers on Amazon Germany searched for Wig Glue 56K times last year and spent an estimated €49K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
8.0%
Market size, estimated
€49Ka year
Peak month
October1.6× the quietest month
Top search term
wig glue20K searches a year

02 · Price

A sale here is worth €10.91.

Listings sell for €10.91 on average, from €5.42 to €21.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €10.91 that is €1K to €3K a year per listing.

Average price
€10.91under the $15 to $100 sweet spot
Price range
€5.42–€21.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #114 within Haarstyling Produkte. It carries 4,092 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#114in Haarstyling Produkte
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
4,092per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wig Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 225%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Wig Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Wig Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig glue20K/yr
  • perücken kleber18K/yr
  • perückenkleber10K/yr
  • lace glue5K/yr
  • wig kleber4K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Glue

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Haftung/Klebrigkeit”
46%of negative reviews mention “Haftung/Klebrigkeit”
0.8%of orders come back
“Klebt nicht so gut”
A buyer, on “Haftung/Klebrigkeit”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wig Glue questions

Answered from the same tracked data.