Wig Glue
FailShoppers spend an estimated $49K a year here, so Wig Glue is a Fail.
- Flapen Score
- 46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 4746
- Market size
- €49K/yr56K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 60 sellers
Flapen Score
Wig Glue against its category
The dotted line is the Kosmetik average. Past it, Wig Glue is stronger. Inside it, weaker.
Market
The Wig Glue market on Amazon at a glance
Shoppers on Amazon Germany searched for Wig Glue 56K times last year and spent an estimated €49K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- €49Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- wig glue20K searches a year
02 · Price
A sale here is worth €10.91.
Listings sell for €10.91 on average, from €5.42 to €21.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €10.91 that is €1K to €3K a year per listing.
- Average price
- €10.91under the $15 to $100 sweet spot
- Price range
- €5.42–€21.64
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #114 within Haarstyling Produkte. It carries 4,092 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #114in Haarstyling Produkte
- Average rating
- 4.20 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,092per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wig Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
60
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
17%
- Brand 129%
- Brand 225%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (6 brands, 17%)
Demand
Wig Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Wig Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wig glue20K/yr
- perücken kleber18K/yr
- perückenkleber10K/yr
- lace glue5K/yr
- wig kleber4K/yr
Reviews and returns
What reviews say buyers love and hate about Wig Glue
We read the reviews and the return reasons for every product selling here.
“Klebt nicht so gut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wig Glue questions
Answered from the same tracked data.









