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Wichtelgeschenke Für Männer

Maybe

The top 5 brands take only 27% of clicks. But buyers convert on only 0.9% of searches, so Wichtelgeschenke Für Männer is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€109K/yr643K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
23%top-5 click share · 62 brands · 208 sellers

Flapen Score

Wichtelgeschenke Für Männer against its category

The dotted line is the Kosmetik average. Past it, Wichtelgeschenke Für Männer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wichtelgeschenke Für Männer market on Amazon at a glance

Shoppers on Amazon Germany searched for Wichtelgeschenke Für Männer 643K times last year and spent an estimated €109K. The top 5 brands take 27% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
0.9%
Market size, estimated
€109Ka year
Peak month
December20.9× the quietest month
Top search term
herren geschenke208K searches a year

02 · Price

A sale here is worth €18.07.

Listings sell for €18.07 on average, from €4.02 to €68.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €18.07 that is €0 to €2K a year per listing.

Average price
€18.07inside the $15 to $100 sweet spot
Price range
€4.02–€68.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #211 within Baden & Körperpflege. It carries 6,777 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
6.7%
Average rank
#211in Baden & Körperpflege
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
6,777per listing
Listings tracked
86

04 · Newcomers

8 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wichtelgeschenke Für Männer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

208

Top-5 brand share

27%

Top 20: 65%

Top-5 click share

23%

Top 20: 52%

Open market

69%

  • Brand 18%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Wichtelgeschenke Für Männer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.9×

Search terms

Top Wichtelgeschenke Für Männer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herren geschenke208K/yr
  • herren geschenk66K/yr
  • geschenk herren44K/yr
  • pflegeset männer44K/yr
  • herren geschenkset45K/yr
  • herren set13K/yr
  • geschenkbox männer21K/yr
  • geschenkset herren25K/yr
  • geschenke herren23K/yr
  • männer pflege set9K/yr

Reviews and returns

What reviews say buyers love and hate about Wichtelgeschenke Für Männer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wichtelgeschenke Für Männer questions

Answered from the same tracked data.