Wellness

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €299K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

1.3%

Market size, estimated

€299Ka year

Peak month

December4.5× the quietest month

Top search term

wellness geschenke für frauen317K searches a year

Listings sell for €18.34 on average, from €2.09 to €47.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €18.34 that is €2K to €5K a year per listing.

Average price

€18.34inside the $15 to $100 sweet spot

Price range

€2.09–€47.07

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

€2K–€5K

Returns

0.4%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #92 within Baden & Körperpflege. It carries 1,210 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

7.1%

Average rank

#92in Baden & Körperpflege

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

1,210per listing

Listings tracked

95

37 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

37

Successful launches

17Amazon's first-year sales bar

Average brand age

30 months