How competitive is the Wella Tonspülung niche on Amazon Germany?

3 brands and 38 sellers compete in Wella Tonspülung on Amazon Germany. The top 5 Wella Tonspülung products take 93% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Wella Tonspülung niche?

Wella Tonspülung sells for €16.02 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.06–€22.71. The average incumbent carries 1,378 reviews — the moat a new listing must climb.

Wella Tonspülung

Wella Tonspülung shows demand growing +372.8% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

This niche Category average · 1,260 niches

Is Wella Tonspülung profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Tonspülung is a €64K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Wella Tonspülung: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +372.8% over the last 90 days and 6.6% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr4K

Search volume / yr+372.8%60K

Conversion rate6.6%

Avg price€16.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 38

Top-5 product click share93%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Wella Tonspülung products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml

Price: €19.44
Rating: 4.4/5
Reviews: 464
Age: 9y ago

Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)

Price: €19.29
Rating: 4.5/5
Reviews: 626
Age: 12y ago

WELLA Perfecton T?nungs Conditioner 250 ml

Price: €18.31
Rating: 4.5/5
Reviews: 842
Age: 15y ago

WELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)

Price: €22.71
Rating: 4.4/5
Reviews: 26
Age: 2y ago

Wella Applikatorflasche DW + Tonspülung 500 ml

Price: €5.06
Rating: 4.2/5
Reviews: 198
Age: 6y ago

Newest

by launch date

WELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)

Price: €22.71
Rating: 4.4/5
Reviews: 26
Age: 2y ago

Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml

Price: €8.34
Rating: 4.3/5
Reviews: 8,644
Age: 5y ago

Wella Applikatorflasche DW + Tonspülung 500 ml

Price: €5.06
Rating: 4.2/5
Reviews: 198
Age: 6y ago

Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml

Price: €19.44
Rating: 4.4/5
Reviews: 464
Age: 9y ago

Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)

Price: €19.29
Rating: 4.5/5
Reviews: 626
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

WELLA45%
WELLA PERFECTON41%
Wella Professionals14%
Open — no brand owns it (0%)

Wella Tonspülung demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR6.6%Products8Brands3Top 5 Brands100%OOS Rate2.6%Rating4.4★Reviews1,378Avg BSR#228

Top Wella Tonspülung search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella tonspülung16K/yr +542.9%3.5% conv.
wella perfecton tonspülung12K/yr +318.3%2.3% conv.
wella tonspülung 66K/yr >1,000%8.3% conv.
wella tonspülung 86K/yr +425.8%8.2% conv.
wella perfecton6K/yr +184.6%1.6% conv.
wella perfecton tonspülung 87K/yr +135.9%10.4% conv.
wella perfecton tonspülung 64K/yr +932.1%9.8% conv.
tonspülung wella4K/yr +38.2%4.8% conv.

What reviews say buyers love and hate about Wella Tonspülung

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Farbe19%

“Color Frese mask”

Qualität insgesamt18%

“Super Produkt”

Geruch12%

“Gut riechende Haarmaske”

Eignung für gefärbtes Haar11%

“Farbshampo”

beworben Vs Tatsächliches Produkt10%

“Alle Erwartungen erfüllt”

What buyers complain about

82% of reviews

Farbe19%

“Ansatz grau”

Funktionalität insgesamt14%

“Nützt gar nichts”

Feucht/Trocken9%

“macht das Haar trocken”

Eignung für gefärbtes Haar9%

“Sehe kein Unterschied was die Farbe angeht”

Qualität insgesamt7%

“Verstehe die super Bewertungen nicht”

Wella Tonspülung return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

45%

2Defekt Material/Teile

13%

3beworben Vs Tatsächliches Produkt

4Eignung für kurzes Haar

5Funktionalität insgesamt

Common Wella Tonspülung questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Tonspülung 50/100 on Amazon Germany — Worth a look. The niche generates €64K/yr across 8 tracked products. Search demand moved +372.8% over the last 90 days.

Wella Tonspülung buyers on Amazon Germany complain most about Farbe, Funktionalität insgesamt, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.1%.