wella tonspülung
Worth a lookShows demand growing +372.8% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+372.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€16.02avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,378avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.06–€22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€64K€64K/yr · 60K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella tonspülung is a €64K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella tonspülung market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- €48K–€64K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 25%
- Out of stock
- 2.6%
- Avg brand age
- 53 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- WELLA45%
- WELLA PERFECTON41%
- Wella Professionals14%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 10 weeks — +372.8% search growth over the last 90 days.Top wella tonspülung search terms
- wella tonspülung16K/yr
- wella perfecton tonspülung12K/yr
- wella tonspülung 66K/yr
- wella tonspülung 86K/yr
- wella perfecton6K/yr
- wella perfecton tonspülung 87K/yr
- wella perfecton tonspülung 64K/yr
- tonspülung wella4K/yr
Top wella tonspülung products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml
WELLA PERFECTON€19.444.4★464 rev
Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)
WELLA€19.294.5★626 rev
WELLA Perfecton T?nungs Conditioner 250 ml
Wella Professionals€18.314.5★842 rev
WELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)
WELLA€22.714.4★26 rev
Wella Applikatorflasche DW + Tonspülung 500 ml
WELLA€5.064.2★198 rev
Newest
by launch dateWELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)
WELLA€22.7126 rev
Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
Wella Professionals€8.348,644 rev
Wella Applikatorflasche DW + Tonspülung 500 ml
WELLA€5.06198 rev
Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml
WELLA PERFECTON€19.44464 rev
Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)
WELLA€19.29626 rev
Trending
90-day click momentumWella Applikatorflasche DW + Tonspülung 500 ml
WELLA€5.064.2★
Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)
WELLA€19.294.5★
Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
Wella Professionals€8.344.3★
Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml
WELLA PERFECTON€19.444.4★
Wella Perfecton Tonspülung /43 rot-gold 1er Pack (1 x 250 ml)
WELLA PERFECTON€17.994.5★
What buyers say about wella tonspülung
What buyers praise and complain about, mined from review topics.What buyers love
“Color Frese mask”
“Super Produkt”
“Gut riechende Haarmaske”
“Farbshampo”
“Alle Erwartungen erfüllt”
“Einfache Handhabung”
“Das beste Glossing was ich je hatte”
“Leicht an zuwenden”
“Für blondiertes Haar das beste glossing”
“meine harre waren lila seit dem ich diese von Wella benutze sind meine Haare viel schöner und natürlicher!!!”
What buyers complain about
“Ansatz grau”
“Nützt gar nichts”
“macht das Haar trocken”
“Sehe kein Unterschied was die Farbe angeht”
“Verstehe die super Bewertungen nicht”
“keine Grauhaarabdeckung”
“er sieht leicht gebraucht aus.”
“Für mich leider nciht geeignet”
“Nach der ersten Anwendung bekam ich eine juckende Kopfhaut, hatte ich vorher nie”
“Nicht wie geschrieben”
Top return reasons
Common questions
- Is wella tonspülung profitable to sell on Amazon Germany?
- The niche generates €64K/yr across 8 tracked products. 90-day search growth is +372.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the wella tonspülung niche?
- 3 brands and 38 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella tonspülung?
- Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Feucht/Trocken. The return rate is 0.1%.
- What does it cost to enter the wella tonspülung niche?
- Listings span €5.06–€22.71; the average listing price is €16.02 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.