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Wella Sp Men Gradual Tone Brown

a small market ($26K/yr) — Wella Sp Men Gradual Tone Brown doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 7Growth 15Conversion 35Competition 35Returns 99Price range 78Avg price 88Brand share 27Review moat 65Quality gap 75
This niche Category average · 1,260 niches

Is Wella Sp Men Gradual Tone Brown profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Sp Men Gradual Tone Brown is a €26K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.

Wella Sp Men Gradual Tone Brown: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.2% over the last 90 days and 2.8% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr2K
Search volume / yr-20.2%46K
Conversion rate2.8%
Avg price€20.22

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 73
Top-5 product click share64%
Open market11%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews902

Top Wella Sp Men Gradual Tone Brown products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

73

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 95%

Open market

8%

  • Men Perfect59%
  • Re-Nature15%
  • Just for men8%
  • Wella SP System Professional Men4%
  • Schwarzkopf3%
  • WELLA3%
  • Open — no brand owns it (5 brands, 8%)

Wella Sp Men Gradual Tone Brown demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR2.8%Products24Brands11Top 5 Brands89%OOS Rate27.2%Rating4.3★Reviews902Avg BSR#962
1K600Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Wella Sp Men Gradual Tone Brown search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella sp men gradual tone brown20K/yr
  • renature for men7K/yr
  • wella sp men gradual tone black4K/yr
  • re nature schwarzkopf männer4K/yr
  • wella sp men3K/yr
  • renature frauen3K/yr
  • renature2K/yr
  • re-nature2K/yr

What reviews say buyers love and hate about Wella Sp Men Gradual Tone Brown

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Farbe16%

Color Fresh

Qualität insgesamt15%

Top Produkt

beworben Vs Tatsächliches Produkt11%

Hält, was es verspricht

Benutzerfreundlichkeit7%

Unkomplizierte Handhabung

Einfache Anwendung6%

Die Anwendung ist einfach und unkompliziert und lässt sich problemlos in die normale Haarpflege integrieren

What buyers complain about

73% of reviews
Farbe18%

Grünstich beim auswaschen

Preis-Leistungs-Verhältnis16%

übertrieben TEUER

Eignung für gefärbtes Haar10%

Haare werden erst dunkelgrau, dann gelb

Funktionalität insgesamt9%

Funktioniert nicht

Qualität insgesamt4%

Tolles Produkt, leider hat sich die Qualität des Shampoo verschlechtert und die Haare werden stumpf

Wella Sp Men Gradual Tone Brown return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
48%
2Funktionalität insgesamt
15%
3Eignung für gefärbtes Haar
11%
4beworben Vs Tatsächliches Produkt
6%
5Eignung für kurzes Haar
4%

Common Wella Sp Men Gradual Tone Brown questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Sp Men Gradual Tone Brown 44/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 24 tracked products. Search demand moved -20.2% over the last 90 days.
Wella Sp Men Gradual Tone Brown buyers on Amazon Germany complain most about Farbe, Preis-Leistungs-Verhältnis, Eignung für gefärbtes Haar, the themes mined from the niche's reviews. Its return rate is 0.2%.