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Wella Sp Men Gradual Tone Brown

Fail

Shoppers spend an estimated $26K a year here, so Wella Sp Men Gradual Tone Brown is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€26K/yr46K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
64%top-5 click share · 11 brands · 73 sellers

Flapen Score

Wella Sp Men Gradual Tone Brown against its category

The dotted line is the Kosmetik average. Past it, Wella Sp Men Gradual Tone Brown is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wella Sp Men Gradual Tone Brown market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Sp Men Gradual Tone Brown 46K times last year and spent an estimated €26K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.8%
Market size, estimated
€26Ka year
Top search term
wella sp men gradual tone brown20K searches a year

02 · Price

A sale here is worth €20.22.

Listings sell for €20.22 on average, from €8.18 to €40.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.22 that is €0 to €2K a year per listing.

Average price
€20.22inside the $15 to $100 sweet spot
Price range
€8.18–€40.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #962 within Haar Colorationen. It carries 902 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
27.2%
Average rank
#962in Haar Colorationen
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
902per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wella Sp Men Gradual Tone Brown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

73

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 95%

Open market

8%

  • Brand 159%
  • Brand 215%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Wella Sp Men Gradual Tone Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Wella Sp Men Gradual Tone Brown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wella sp men gradual tone brown20K/yr
  • renature for men7K/yr
  • wella sp men gradual tone black4K/yr
  • re nature schwarzkopf männer4K/yr
  • wella sp men3K/yr
  • renature frauen3K/yr
  • renature2K/yr
  • re-nature2K/yr

Reviews and returns

What reviews say buyers love and hate about Wella Sp Men Gradual Tone Brown

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Farbe”
18%of negative reviews mention “Farbe”
0.2%of orders come back
“Grünstich beim auswaschen”
A buyer, on “Farbe”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wella Sp Men Gradual Tone Brown questions

Answered from the same tracked data.