How competitive is the Wella Sp niche on Amazon Germany?

3 brands and 89 sellers compete in Wella Sp on Amazon Germany. The top 5 Wella Sp products take 52% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Sp?

Wella Sp buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, Eignung für kurzes Haar, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wella Sp niche?

Wella Sp sells for €24.06 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.93–€48.28. The average incumbent carries 965 reviews — the moat a new listing must climb.

Wella Sp

brand-locked demand (top 5 brands take 100% of clicks) — Wella Sp doesn't clear our bar today.

Flapen Score

Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

This niche Category average · 1,260 niches

Is Wella Sp profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Sp is a €86K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.

Wella Sp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 6.1% of searches end in a purchase.

€86K

revenue / yr

Units sold / yr5K

Search volume / yr-1.3%59K

Conversion rate6.1%

Avg price€24.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 89

Top-5 product click share52%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Wella Sp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella SP Code Energy Color Save Shampoo 250 ml

Price: €21.69
Rating: 4.8/5
Reviews: 509
Age: 9y ago

Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)

Price: €17.45
Rating: 4.7/5
Reviews: 136
Age: 4y ago

Wella SP Code Energy Hydrate Shampoo 250 ml

Price: €24.81
Rating: 4.5/5
Reviews: 233
Age: 9y ago

WELLA SP COLOR SAVE Shampoo 250ml

Price: €7.93
Rating: 4.6/5
Reviews: 1,579
Age: 16y ago

Wella System Professional EnergyCode B1 Balance Shampoo 250ml

Price: €23.04
Rating: 4.5/5
Reviews: 153
Age: 7y ago

Newest

by launch date

LuxeBlond System Professional Shampoo 1000ml

Price: €43.40
Rating: 4.7/5
Reviews: 48
Age: 2y ago

2er Wella SP System Professional Color Save Shampoo 1000 ml

Price: €35.47
Rating: 4.5/5
Reviews: 12
Age: 2y ago

System Professional Luxeblond Shampoo

Price: €22.97
Rating: 4.7/5
Reviews: 232
Age: 2y ago

Wella SP Color Save Shampoo 250 ml.

Price: €8.03
Rating: 4.3/5
Reviews: 51
Age: 4y ago

Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)

Price: €17.45
Rating: 4.7/5
Reviews: 136
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

Wella Professionals45%
System Professional34%
WELLA21%

Wella Sp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR6.1%Products27Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews965Avg BSR#1,230

Peak months: Jun · busiest ÷ quietest = 2.3×

Top Wella Sp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

system professional shampoo41K/yr -6.4%3.4% conv.
wella sp color save shampoo6K/yr +19.1%12.6% conv.
wella system professional shampoo4K/yr +22.4%3.3% conv.
sp color save shampoo3K/yr -11.2%15.5% conv.
system shampoo3K/yr +8.5%4.0% conv.
sp shampoo color save3K/yr +15.6%14.8% conv.

What reviews say buyers love and hate about Wella Sp

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt35%

“Super Produkt”

Weiches Gefühl18%

“Weiches Haar”

Geruch12%

“Gute Duft”

Eignung für Mischhaut5%

“Das beste Shampoo bei empflindlicher Kopfhaut”

Haarstyling4%

“Super tolles Shampoo”

What buyers complain about

70% of reviews

Preis-Leistungs-Verhältnis20%

“Teurer darf der Preis nicht werden”

Gesamtgröße10%

“Nun ja sage mal bei der Flaschengröße mehr als unhandlich ist”

Eignung für kurzes Haar10%

“da kam es mir vor als würde mein Haar tatsächlich etwas besser kämmbar sein bzw. Geschmeidiger sein.”

Allergien7%

“Die Kopfhaut juckt”

schädigen/verbrennen Haare7%

“Hinzu kommt, dass es die Haare tatsächlich kaputt macht”

Wella Sp return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbverblassen/Verfärbung

50%

2Eignung für kurzes Haar

50%

Common Wella Sp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Sp 46/100 on Amazon Germany — Skip it. The niche generates €86K/yr across 27 tracked products. Search demand moved -1.3% over the last 90 days.