Wella Sp

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

6.1%

Market size, estimated

€86Ka year

Peak month

June2.3× the quietest month

Top search term

system professional shampoo41K searches a year

Listings sell for €24.06 on average, from €7.93 to €48.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €24.06 that is €2K to €6K a year per listing.

Average price

€24.06inside the $15 to $100 sweet spot

Price range

€7.93–€48.28

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

€2K–€6K

Returns

0.1%of orders · Amazon Germany median 1.1%

7% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,230 within Shampoo & Spülung. It carries 965 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

7%

Prime listings

52%

Out of stock, average day

0.0%

Average rank

#1,230in Shampoo & Spülung

Average rating

4.63 starsAmazon Germany average 4.37 stars

Average reviews

965per listing

Listings tracked

27

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months