Is Wella Sp profitable to sell on Amazon Germany?

Flapen scores Wella Sp 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 27 tracked products. Search demand grew -1.3% in the last 90 days.

How competitive is the Wella Sp niche on Amazon Germany?

3 brands and 89 sellers compete in Wella Sp on Amazon Germany. The top 5 Wella Sp products take 52% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Sp?

Wella Sp buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, and Eignung für kurzes Haar. An estimated 0.1% of orders come back.

When does demand for Wella Sp peak?

Search demand for Wella Sp on Amazon Germany peaks in Jun, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Wella Sp niche?

Wella Sp sells for €24.06 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.93 to €48.28. The average product has 965 reviews, the count a new listing must catch up to.

Wella Sp

Fail

The top 5 brands take 100% of clicks, so Wella Sp is a Fail.

Flapen Score: 46
46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size: €86K/yr59K searches / yr
90-day growth: -1.3%search demand this quarter
Competition: 52%top-5 click share · 3 brands · 89 sellers

Flapen Score

Wella Sp against its category

The dotted line is the Kosmetik average. Past it, Wella Sp is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Wella Sp market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Sp 59K times last year and spent an estimated €86K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 59K
Growth, 90 days vs prior 90: -1.3%
Conversion, latest week: 6.1%
Market size, estimated: €86Ka year
Peak month: June2.3× the quietest month
Top search term: system professional shampoo41K searches a year

02 · Price

A sale here is worth €24.06.

Listings sell for €24.06 on average, from €7.93 to €48.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €24.06 that is €2K to €6K a year per listing.

Average price: €24.06inside the $15 to $100 sweet spot
Price range: €7.93–€48.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,230 within Shampoo & Spülung. It carries 965 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 7%
Prime listings: 52%
Out of stock, average day: 0.0%
Average rank: #1,230in Shampoo & Spülung
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 965per listing
Listings tracked: 27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 78 months

Products

Top Wella Sp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

Brand 145%
Brand 234%
Brand 321%

Demand

Wella Sp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Wella Sp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

system professional shampoo41K/yr -6.4%3.4% conv.
wella sp color save shampoo6K/yr +19.1%12.6% conv.
wella system professional shampoo4K/yr +22.4%3.3% conv.
sp color save shampoo3K/yr -11.2%15.5% conv.
system shampoo3K/yr +8.5%4.0% conv.
sp shampoo color save3K/yr +15.6%14.8% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Sp

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Teurer darf der Preis nicht werden”

A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Wella Sp questions

Answered from the same tracked data.

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