wella sp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€24.06avg listing price — sweet spot $15–$100
Price range
Great€7.93–€48.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good965.37avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€86K€86K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella sp is a €86K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella sp market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €96K–€120K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #1,230
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 7%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- Wella Professionals45%
- System Professional34%
- WELLA21%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.3×
Top wella sp search terms
- system professional shampoo41K/yr
- wella sp color save shampoo6K/yr
- wella system professional shampoo4K/yr
- sp color save shampoo3K/yr
- system shampoo3K/yr
- sp shampoo color save3K/yr
Top wella sp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella SP Code Energy Color Save Shampoo 250 ml
Wella Professionals€21.694.8★509 rev
Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)
Wella Professionals€17.454.7★136 rev
Wella SP Code Energy Hydrate Shampoo 250 ml
WELLA€24.814.5★233 rev
WELLA SP COLOR SAVE Shampoo 250ml
Wella Professionals€7.934.6★1,579 rev
Wella System Professional EnergyCode B1 Balance Shampoo 250ml
System Professional€23.044.5★153 rev
Newest
by launch date
LuxeBlond System Professional Shampoo 1000ml
System Professional€43.4048 rev
2er Wella SP System Professional Color Save Shampoo 1000 ml
Wella Professionals€35.4712 rev
System Professional Luxeblond Shampoo
System Professional€22.97232 rev
Wella SP Color Save Shampoo 250 ml.
Wella Professionals€8.0351 rev
Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)
Wella Professionals€17.45136 rev
Trending
90-day click momentum
Wella SP Color Save Shampoo 3x250 ml
WELLA€18.115.0★
Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)
Wella Professionals€17.454.7★
System Professional Purify Shampoo P1 250ml
WELLA€22.214.5★
Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 1 L
Wella Professionals€17.074.6★
WELLA Professionals SP Repair Shampoo
WELLA€16.144.7★
What buyers say about wella sp
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Weiches Haar”
“Gute Duft”
“Das beste Shampoo bei empflindlicher Kopfhaut”
“Super tolles Shampoo”
“Sehr guter Preis für das Profiprodukt”
“Trocknet die Haare nicht so aus wie viele andere Silbershampoos umd hat dennoch einen super Effekt + Pflegewirkung”
“hält bis zu 2 Jahre”
“Hält was es verspricht”
“Perfekt für trockene Haare”
What buyers complain about
“Teurer darf der Preis nicht werden”
“Nun ja sage mal bei der Flaschengröße mehr als unhandlich ist”
“da kam es mir vor als würde mein Haar tatsächlich etwas besser kämmbar sein bzw. Geschmeidiger sein.”
“Die Kopfhaut juckt”
“Hinzu kommt, dass es die Haare tatsächlich kaputt macht”
“Ich hätte die Bewertungen besser lesen sollen”
“Die Haare werden dann etwas "quietschig" und sind nicht seidig.”
“Meine Haare fetten mit diesem Shampoo nicht soo schnell wie mit anderen”
Top return reasons
Common questions
- Is wella sp profitable to sell on Amazon Germany?
- The niche generates €86K/yr across 27 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the wella sp niche?
- 3 brands and 89 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella sp?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Eignung für kurzes Haar. The return rate is 0.1%.
- When does demand for wella sp peak?
- Demand peaks in Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the wella sp niche?
- Listings span €7.93–€48.28; the average listing price is €24.06 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.