Wella Repair Shampoo

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €566K a year.

Searches, last 12 months

743K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

5.6%

Market size, estimated

€566Ka year

Peak month

November8.3× the quietest month

Top search term

loreal shampoo219K searches a year

Listings sell for €13.53 on average, from €2.96 to €30.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €13.53 that is €10K to €14K a year per listing.

Average price

€13.53under the $15 to $100 sweet spot

Price range

€2.96–€30.70

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

€10K–€14K

Returns

0.1%of orders · Amazon Germany median 1.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #207 within Shampoo & Spülung. It carries 1,840 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#207in Shampoo & Spülung

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

1,840per listing

Listings tracked

40

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months