How competitive is the Wella Performance Haarspray niche on Amazon Germany?

3 brands and 35 sellers compete in Wella Performance Haarspray on Amazon Germany. The top 5 Wella Performance Haarspray products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Performance Haarspray?

Wella Performance Haarspray buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haarverwandt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wella Performance Haarspray niche?

Wella Performance Haarspray sells for €21.52 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.67–€30.86. The average incumbent carries 495 reviews — the moat a new listing must climb.

Wella Performance Haarspray

brand-locked demand (top 5 brands take 100% of clicks) — Wella Performance Haarspray doesn't clear our bar today.

Flapen Score

Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

This niche Category average · 1,260 niches

Is Wella Performance Haarspray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Performance Haarspray is a €77K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Wella Performance Haarspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 14.7% of searches end in a purchase.

€77K

revenue / yr

Units sold / yr4K

Search volume / yr-3.5%24K

Conversion rate14.7%

Avg price€21.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 35

Top-5 product click share79%

Open market0%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Wella Performance Haarspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Performance Haarspray Duo Set 2 x 500ml

Price: €13.90
Rating: 4.7/5
Reviews: 860
Age: 13y ago

Wella 3 er Pack Wella Performance Strong 500 ml

Price: €18.78
Rating: 4.6/5
Reviews: 931
Age: 7y ago

Wella Professional Performance Haarspray 500 ml 1er Pack (1x 500 ml) Unparfümiert

Price: €8.67
Rating: 4.6/5
Reviews: 847
Age: 18y ago

Wella Performance Haarspray Set 6 x 500ml

Price: €30.52
Rating: 4.7/5
Reviews: 260
Age: 14y ago

3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml

Price: €25.70
Rating: 4.4/5
Reviews: 148
Age: 8y ago

Newest

by launch date

3er Wella Styling Performance Haarspray 250 ml

Price: €22.36
Rating: 4.0/5
Reviews: 8
Age: 8mo ago

6er Wella Styling Performance Haarspray 250 ml

Price: €27.26
Rating: 2.9/5
Reviews: 6
Age: 8mo ago

Wella 3 er Pack Wella Performance Strong 500 ml

Price: €18.78
Rating: 4.6/5
Reviews: 931
Age: 7y ago

3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml

Price: €25.70
Rating: 4.4/5
Reviews: 148
Age: 8y ago

Wella 2 er Pack Wella Performance Extra Strong 500 ml

Price: €18.56
Rating: 4.7/5
Reviews: 307
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Wella Professionals66%
WELLA28%
WELLA PERFECTON6%
Open — no brand owns it (0%)

Wella Performance Haarspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR14.7%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews495Avg BSR#197

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Wella Performance Haarspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella performance haarspray14K/yr -1.9%13.1% conv.
wella performance haarspray 500ml5K/yr +3.6%15.9% conv.
performance haarspray5K/yr -13.5%14.6% conv.

What reviews say buyers love and hate about Wella Performance Haarspray

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Haarstyling23%

“tolles Haarspray”

Qualität insgesamt21%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Super Preis und tolles Haarspray”

beworben Vs Tatsächliches Produkt11%

“Hält was es verspricht”

Geruch10%

“Geruch ist neutral”

What buyers complain about

75% of reviews

Haftung/Klebrigkeit25%

“Endlich ein Spray, dass nicht klebt”

Haarverwandt10%

“Schade habe lange Haare somit keinen Halt,muss stärker sein”

Geruch10%

“nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.”

Allergien10%

“Bei allen hatte ich Probleme mit gereizter Kopfhaut”

Eignung für langes Haar10%

“Schade habe lange Haare somit keinen Halt,muss stärker sein”

Wella Performance Haarspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

33%

2Defekt Material/Teile

22%

3Stärke

22%

4beworben Vs Tatsächliches Produkt

22%

Common Wella Performance Haarspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Performance Haarspray 47/100 on Amazon Germany — Skip it. The niche generates €77K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -3.5% over the last 90 days.