Wella Performance Haarspray

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

14.7%

Market size, estimated

€77Ka year

Peak month

November1.4× the quietest month

Top search term

wella performance haarspray14K searches a year

Listings sell for €21.52 on average, from €8.67 to €30.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €21.52 that is €5K to €11K a year per listing.

Average price

€21.52inside the $15 to $100 sweet spot

Price range

€8.67–€30.86

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

€5K–€11K

Returns

0.0%of orders · Amazon Germany median 1.1%

10% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Haarstyling Produkte. It carries 495 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

10%

Prime listings

50%

Out of stock, average day

0.0%

Average rank

#197in Haarstyling Produkte

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

495per listing

Listings tracked

10

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

102 months