wella performance haarspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.52avg listing price — sweet spot $15–$100
Review moat
Great494.7avg incumbent reviews — the moat a new listing must climb
Price range
Good€8.67–€30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad€77K€77K/yr · 24K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella performance haarspray is a €77K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella performance haarspray market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- €65K–€86K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 10%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Wella Professionals66%
- WELLA28%
- WELLA PERFECTON6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wella performance haarspray search terms
- wella performance haarspray14K/yr
- wella performance haarspray 500ml5K/yr
- performance haarspray5K/yr
Top wella performance haarspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Performance Haarspray Duo Set 2 x 500ml
Wella Professionals€13.904.7★860 rev
Wella 3 er Pack Wella Performance Strong 500 ml
WELLA€18.784.6★931 rev
Wella Professional Performance Haarspray 500 ml 1er Pack (1x 500 ml) Unparfümiert
Wella Professionals€8.674.6★847 rev
Wella Performance Haarspray Set 6 x 500ml
Wella Professionals€30.524.7★260 rev
3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml
Wella Professionals€25.704.4★148 rev
Newest
by launch date
3er Wella Styling Performance Haarspray 250 ml
WELLA PERFECTON€22.368 rev
6er Wella Styling Performance Haarspray 250 ml
WELLA PERFECTON€27.266 rev
Wella 3 er Pack Wella Performance Strong 500 ml
WELLA€18.78931 rev
3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml
Wella Professionals€25.70148 rev
Wella 2 er Pack Wella Performance Extra Strong 500 ml
WELLA€18.56307 rev
Trending
90-day click momentum3er Wella Styling Performance Haarspray 250 ml
WELLA PERFECTON€22.364.0★
Wella Performance Haarspray Duo Set 2 x 500ml
Wella Professionals€13.904.7★
3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml
Wella Professionals€25.704.4★
Wella Performance Haarspray Ultra Strong SET 3 x 500ml
WELLA€18.564.5★
6er Wella Styling Performance Haarspray 250 ml
WELLA PERFECTON€27.262.9★
What buyers say about wella performance haarspray
What buyers praise and complain about, mined from review topics.What buyers love
“tolles Haarspray”
“Super Produkt”
“Super Preis und tolles Haarspray”
“Hält was es verspricht”
“Geruch ist neutral”
“Gut für das Haar”
“Es hält gut und verklebt nicht”
“Sehr ergiebig und angenehm”
“Hält den ganzen Tag”
“Dieses Haarspray hilft, wenn man Probleme mit der Kopfhaut hat”
What buyers complain about
“Endlich ein Spray, dass nicht klebt”
“Schade habe lange Haare somit keinen Halt,muss stärker sein”
“nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.”
“Bei allen hatte ich Probleme mit gereizter Kopfhaut”
“Schade habe lange Haare somit keinen Halt,muss stärker sein”
“nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.”
Top return reasons
Common questions
- Is wella performance haarspray profitable to sell on Amazon Germany?
- The niche generates €77K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the wella performance haarspray niche?
- 3 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella performance haarspray?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haarverwandt, Geruch. The return rate is 0.0%.
- When does demand for wella performance haarspray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wella performance haarspray niche?
- Listings span €8.67–€30.86; the average listing price is €21.52 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.