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Wella Pearl Styler

Fail

The top 5 brands take 100% of clicks, so Wella Pearl Styler is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€299K/yr71K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
87%top-5 click share · 3 brands · 47 sellers

Flapen Score

Wella Pearl Styler against its category

The dotted line is the Kosmetik average. Past it, Wella Pearl Styler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wella Pearl Styler market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Pearl Styler 71K times last year and spent an estimated €299K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 27.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 27.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €299K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
27.4%
Market size, estimated
€299Ka year
Peak month
December2.0× the quietest month
Top search term
pearl styler wella25K searches a year

02 · Price

A sale here is worth €15.37.

Listings sell for €15.37 on average, from €3.40 to €32.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €15.37 that is €23K to €31K a year per listing.

Average price
€15.37inside the $15 to $100 sweet spot
Price range
€3.40–€32.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€23K–€31K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Haarstyling Produkte. It carries 1,534 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Haarstyling Produkte
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
1,534per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Wella Pearl Styler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 232%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Wella Pearl Styler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Wella Pearl Styler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl styler wella25K/yr
  • wella pearl styler20K/yr
  • wella eimi pearl styler7K/yr
  • wella pearl styler xxl 150ml8K/yr
  • eimi pearl styler6K/yr
  • pearl styler4K/yr

Reviews and returns

What reviews say buyers love and hate about Wella Pearl Styler

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Haarverwandt”
0.1%of orders come back
“Macht die Haare strohig”
A buyer, on “Haarverwandt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wella Pearl Styler questions

Answered from the same tracked data.