Is Wella Illumina profitable to sell on Amazon Germany?

Flapen scores Wella Illumina 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €62K a year across 15 tracked products. Search demand grew +2.8% in the last 90 days.

How competitive is the Wella Illumina niche on Amazon Germany?

1 brands and 52 sellers compete in Wella Illumina on Amazon Germany. The top 5 Wella Illumina products take 71% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Illumina?

Wella Illumina buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, and Funktionalität insgesamt. An estimated 0.2% of orders come back.

When does demand for Wella Illumina peak?

Search demand for Wella Illumina on Amazon Germany peaks in May–Jun, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Wella Illumina niche?

Wella Illumina sells for €9.26 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.96 to €16.66. The average product has 1,669 reviews, the count a new listing must catch up to.

Wella Illumina

Fail

The top 5 brands take 100% of clicks, so Wella Illumina is a Fail.

Flapen Score: 36
36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size: €62K/yr85K searches / yr
90-day growth: +2.8%search demand this quarter
Competition: 71%top-5 click share · 1 brands · 52 sellers

Flapen Score

Wella Illumina against its category

The dotted line is the Kosmetik average. Past it, Wella Illumina is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Wella Illumina market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Illumina 85K times last year and spent an estimated €62K. One brand takes every click. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: +2.8%
Conversion, latest week: 7.9%
Market size, estimated: €62Ka year
Peak month: June1.9× the quietest month
Top search term: wella illumina26K searches a year

02 · Price

A sale here is worth €9.26.

Listings sell for €9.26 on average, from €6.96 to €16.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.26 that is €2K to €5K a year per listing.

Average price: €9.26under the $15 to $100 sweet spot
Price range: €6.96–€16.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€5K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Haar Colorationen. It carries 1,669 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 27%
Prime listings: 87%
Out of stock, average day: 0.0%
Average rank: #147in Haar Colorationen
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 1,669per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Wella Illumina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

Wella Illumina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Wella Illumina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella illumina26K/yr +2.2%0.8% conv.
wella color touch 10/8114K/yr +19.2%9.4% conv.
illumina12K/yr -12.9%0.7% conv.
color touch 10/817K/yr +6.4%10.9% conv.
wella 10/817K/yr +12.0%9.1% conv.
illumina 10/816K/yr -6.8%14.1% conv.
wella illumina 10/817K/yr -10.1%12.0% conv.
10/81 wella color touch4K/yr +8.4%13.0% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Illumina

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Farbe”

44%of negative reviews mention “Farbe”

0.2%of orders come back

“Farbe deckt nicht ab”

A buyer, on “Farbe”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Kosmetik niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Wella Illumina questions

Answered from the same tracked data.

Categories