Wella Illumina
brand-locked demand (top 5 brands take 100% of clicks) — Wella Illumina doesn't clear our bar today.
Flapen Score
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Is Wella Illumina profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wella Illumina is a €62K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 36/100.
Wella Illumina: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.8% over the last 90 days and 7.9% of searches end in a purchase.
€62K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Wella Illumina products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 1ß/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.03
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 10/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.97
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 2y ago
Wella Color Touch 10/81 hell-lichtblond perl-asch (1 x 60 ml)
- Price
- €10.59
- Rating
- 4.5/5
- Reviews
- 1,221
- Age
- 14y ago
Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 7/81 Mittelblond Perl-Asch - 60 ml
- Price
- €7.76
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 13y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Trending
90-day click momentumWella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 10/69 Hell-Lichtblond Violett-Cendré - 60 ml
- Price
- €7.22
- Rating
- 4.8/5
- Reviews
- 964
- Age
- 7y ago
Wella Color Touch Rich Naturals 10/81 Sehr Helles Perlmutt Aschblond 60ml - semipermanente Farbe ohne Ammoniak
- Price
- €11.18
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 1ß/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.03
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 7/81 Mittelblond Perl-Asch - 60 ml
- Price
- €7.76
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 13y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Newest
by launch dateWella Color Touch Rich Naturals 10/81 Sehr Helles Perlmutt Aschblond 60ml - semipermanente Farbe ohne Ammoniak
- Price
- €11.18
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 1ß/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.03
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Wella Professionals Color Touch Rich Naturals Ammoniakfreie vegane Intensivtönung mit Metal Purifier für tiefe natürliche Nuancen bis zu 28 Haarwäschen - 9/16 Lichtblond Asch-Violett - 60 ml
- Price
- €7.54
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Wella Professionals Illumina Color Permanente vegane Premium-Haarfarbe - natürliche Farbergebnisse & bis zu 100% Grauabdeckung 10/81 Hell-Lichtblond Perl-Asch - 60 ml
- Price
- €8.97
- Rating
- 4.6/5
- Reviews
- 2,995
- Age
- 2y ago
Wella Professionals Color Touch demi-permanente Haarfarbe ohne Ammoniak Haarfärbemittel mit bis zu 50 % Grauhaar-Abdeckung Ansatz-Kit inkl. Haarmaske 10/81 Platinum Blonde (130 ml)
- Price
- €7.98
- Rating
- 4.1/5
- Reviews
- 309
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Wella Professionals100%
- Open — no brand owns it (0%)
Wella Illumina demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top Wella Illumina search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella illumina26K/yr
- wella color touch 10/8114K/yr
- illumina12K/yr
- color touch 10/817K/yr
- wella 10/817K/yr
- illumina 10/816K/yr
- wella illumina 10/817K/yr
- 10/81 wella color touch4K/yr
What reviews say buyers love and hate about Wella Illumina
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Wella Professionals Color Touch Rich”
“Top Produkt”
“Wie Abbildung”
“Hellt sehr gut auf”
“Sicher durch den oxi”
What buyers complain about
94% of reviews“Farbe deckt nicht ab”
“Gelbe Haare”
“Wirkungslos”
“Keine richtige Anleitung”
“leider rausgeschmissenes Geld.”
Wella Illumina return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Illumina questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
