Wella Illumina

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

7.9%

Market size, estimated

€62Ka year

Peak month

June1.9× the quietest month

Top search term

wella illumina26K searches a year

Listings sell for €9.26 on average, from €6.96 to €16.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.26 that is €2K to €5K a year per listing.

Average price

€9.26under the $15 to $100 sweet spot

Price range

€6.96–€16.66

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

€2K–€5K

Returns

0.2%of orders · Amazon Germany median 1.1%

27% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Haar Colorationen. It carries 1,669 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

87%

Out of stock, average day

0.0%

Average rank

#147in Haar Colorationen

Average rating

4.57 starsAmazon Germany average 4.37 stars

Average reviews

1,669per listing

Listings tracked

15

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months