Is wella haaröl profitable to sell on Amazon Germany?

The niche generates €258K/yr across 13 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).

How competitive is the wella haaröl niche?

2 brands and 70 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wella haaröl?

Top complaints mined from reviews: Qualität insgesamt, Allergien, Geruch. The return rate is 0.1%.

When does demand for wella haaröl peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the wella haaröl niche?

Listings span €6.57–€24.26; the average listing price is €13.21 (sweet spot $15–$100). The average incumbent carries 4,493 reviews — the moat a new listing must climb.

wella haaröl

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.21

avg listing price — sweet spot $15–$100

Price range

Good€6.57–€24.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€258K

€258K/yr · 163K searches

Review moat

Bad4,493.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, wella haaröl is a €258K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wella haaröl market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: €198K–€264K; units × avg price
Conversion rate: 12.0%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 23%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Wella Professionals56%
WELLA44%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top wella haaröl search terms

wella haaröl34K/yr -16.4%9.4% conv.
wella sp26K/yr -9.3%0.6% conv.
wella sp luxe oil13K/yr -1.9%10.2% conv.
wella luxe oil14K/yr -8.1%12.3% conv.
haaröl wella11K/yr +10.8%9.7% conv.
wella oil reflection11K/yr -9.7%6.3% conv.
wella öl8K/yr +17.8%6.9% conv.
wella oil8K/yr +3.6%7.6% conv.
luxe oil wella haaröl7K/yr -13.2%16.8% conv.
wella luxe oil haaröl5K/yr +2.4%13.3% conv.

All search terms

Top wella haaröl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WELLA WELLA SP Luxe Oil 100 ml

WELLA€10.864.7★1,456 rev

2x Wella SP Luxe Oil Arganöl Öl Oil Argan je 100 ml = 200 ml

Wella Professionals€16.564.7★10,525 rev

Wella SP System Professional Luxe Oil Reconstructive Elixir 100 ml

WELLA€11.384.7★5,660 rev

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml

Wella Professionals€13.334.7★1,423 rev

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml

Wella Professionals€10.314.6★2,756 rev

Newest

by launch date

Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)

Wella Professionals€13.16755 rev

1y ago

WELLA WELLA SP Luxe Oil 100 ml

WELLA€10.861,456 rev

8y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml

Wella Professionals€10.312,756 rev

9y ago

Wella WP Oil Reflections Smoothening Oil 30 ml

Wella Professionals€8.146,640 rev

10y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml

Wella Professionals€13.331,423 rev

10y ago

What buyers say about wella haaröl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch30%

“Riecht super lecker”

Qualität insgesamt14%

“Super Produkt”

Weiches Gefühl10%

“Haare sind so weich”

Helligkeit/Glanz/Glühen6%

“verleiht ihm einen seidenen Glanz, ohne dabei zu fetten.”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung super”

Haarstyling5%

“Friseurqualität”

Eignung Glattes Haar5%

“Das Haaröl ist wunderbar leicht für feines Haar, es genügt ein Pumpstoß bei Schulterlanges Feines Haar”

Haarwachstum5%

“Mega tolles Haaröl”

Eignung für trockene Haut4%

“Sehr angenehmes leichtes Haaröl fürs trockene Haar”

Benutzerfreundlichkeit3%

“leichter kämmen lassen.”

What buyers complain about

Qualität insgesamt14%

“Sehr schlechte qualität”

Allergien14%

“Nach Anwendung habe ich eine Nesselsucht erhalten”

Geruch14%

“Werde mir fürs nächste Mal eine alternative suchen, der Geruch ist sehr chemisch und unangenehm”

Ölig/fettig11%

“Sehr pflegend - etwas zu ölig”

Preis-Leistungs-Verhältnis11%

“Schade um das ganze Geld”

Eignung für trockene Haut7%

“Nicht geeignet für trockenes, poröses Haar”

Eignung für gefärbtes Haar7%

“Keine Weiterempfehlung bei feinem Haar”

Eignung Gewelltes Haar7%

“Nicht geeignet für trockenes, poröses Haar”

beworben Vs Tatsächliches Produkt4%

“Leider nicht das, was es verspricht”

Haftung/Klebrigkeit4%

“stattdessen wurden die Haare nur klebrig und fettig davon.”

Top return reasons

Geruch25%

Ölig/fettig20%

Gesamtgröße18%

Heizung7%

Produktzustand7%

beworben Vs Tatsächliches Produkt7%

Feucht/Trocken4%

Eignung für kurzes Haar4%

Funktionalität insgesamt4%

Preis-Leistungs-Verhältnis4%

Common questions

Is wella haaröl profitable to sell on Amazon Germany?: The niche generates €258K/yr across 13 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).
How competitive is the wella haaröl niche?: 2 brands and 70 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wella haaröl?: Top complaints mined from reviews: Qualität insgesamt, Allergien, Geruch. The return rate is 0.1%.
When does demand for wella haaröl peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the wella haaröl niche?: Listings span €6.57–€24.26; the average listing price is €13.21 (sweet spot $15–$100). The average incumbent carries 4,493 reviews — the moat a new listing must climb.