Wella Haaröl
FailThe top 5 brands take 100% of clicks, so Wella Haaröl is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €258K/yr163K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 74%top-5 click share · 2 brands · 70 sellers
Flapen Score
Wella Haaröl against its category
The dotted line is the Kosmetik average. Past it, Wella Haaröl is stronger. Inside it, weaker.
Market
The Wella Haaröl market on Amazon at a glance
Shoppers on Amazon Germany searched for Wella Haaröl 163K times last year and spent an estimated €258K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 12.0%
- Market size, estimated
- €258Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- wella haaröl34K searches a year
02 · Price
A sale here is worth €13.21.
Listings sell for €13.21 on average, from €6.57 to €24.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.21 that is €13K to €17K a year per listing.
- Average price
- €13.21under the $15 to $100 sweet spot
- Price range
- €6.57–€24.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €13K–€17K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Haaröl. It carries 4,493 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Haaröl
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,493per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Wella Haaröl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WELLA WELLA SP Luxe Oil 100 ml
- Price
- €10.86
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 8y ago

2x Wella SP Luxe Oil Arganöl Öl Oil Argan je 100 ml = 200 ml
- Price
- €16.56
- Rating
- 4.7/5
- Reviews
- 10,525
- Age
- 13y ago

Wella SP System Professional Luxe Oil Reconstructive Elixir 100 ml
- Price
- €11.38
- Rating
- 4.7/5
- Reviews
- 5,660
- Age
- 13y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml
- Price
- €13.33
- Rating
- 4.7/5
- Reviews
- 1,423
- Age
- 10y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml
- Price
- €10.31
- Rating
- 4.6/5
- Reviews
- 2,756
- Age
- 9y ago
Trending
estimated 90-day click momentum
Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago

Wella SP - Luxe Oil - Haar?l 100ml mit Argan?l
- Price
- €12.60
- Rating
- 4.7/5
- Reviews
- 10,525
- Age
- 13y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml
- Price
- €13.33
- Rating
- 4.7/5
- Reviews
- 1,423
- Age
- 10y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml
- Price
- €10.31
- Rating
- 4.6/5
- Reviews
- 2,756
- Age
- 9y ago

Wella SP Duo de soins réparateurs avec shampooing 250 ml und après-Shampoo 200 ml
- Price
- €17.95
- Rating
- 4.5/5
- Reviews
- 875
- Age
- 13y ago
Newest
by launch date
Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)
- Price
- €13.16
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 1y ago

WELLA WELLA SP Luxe Oil 100 ml
- Price
- €10.86
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 8y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml
- Price
- €10.31
- Rating
- 4.6/5
- Reviews
- 2,756
- Age
- 9y ago

Wella WP Oil Reflections Smoothening Oil 30 ml
- Price
- €8.14
- Rating
- 4.6/5
- Reviews
- 6,640
- Age
- 10y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml
- Price
- €13.33
- Rating
- 4.7/5
- Reviews
- 1,423
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Wella Professionals56%
- WELLA44%
Demand
Wella Haaröl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Wella Haaröl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wella haaröl34K/yr
- wella sp26K/yr
- wella sp luxe oil13K/yr
- wella luxe oil14K/yr
- haaröl wella11K/yr
- wella oil reflection11K/yr
- wella öl8K/yr
- wella oil8K/yr
- luxe oil wella haaröl7K/yr
- wella luxe oil haaröl5K/yr
Reviews and returns
What reviews say buyers love and hate about Wella Haaröl
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wella Haaröl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









