How competitive is the Wella Haaröl niche on Amazon Germany?

2 brands and 70 sellers compete in Wella Haaröl on Amazon Germany. The top 5 Wella Haaröl products take 74% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Haaröl?

Wella Haaröl buyers on Amazon Germany complain most about Qualität insgesamt, Allergien, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wella Haaröl niche?

Wella Haaröl sells for €13.21 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.57–€24.26. The average incumbent carries 4,493 reviews — the moat a new listing must climb.

Wella Haaröl

brand-locked demand (top 5 brands take 100% of clicks) — Wella Haaröl doesn't clear our bar today.

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Wella Haaröl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Haaröl is a €258K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Wella Haaröl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 12.0% of searches end in a purchase.

€258K

revenue / yr

Units sold / yr20K

Search volume / yr-7.0%163K

Conversion rate12.0%

Avg price€13.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 70

Top-5 product click share74%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Wella Haaröl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WELLA WELLA SP Luxe Oil 100 ml

Price: €10.86
Rating: 4.7/5
Reviews: 1,456
Age: 8y ago

2x Wella SP Luxe Oil Arganöl Öl Oil Argan je 100 ml = 200 ml

Price: €16.56
Rating: 4.7/5
Reviews: 10,525
Age: 13y ago

Wella SP System Professional Luxe Oil Reconstructive Elixir 100 ml

Price: €11.38
Rating: 4.7/5
Reviews: 5,660
Age: 13y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml

Price: €13.33
Rating: 4.7/5
Reviews: 1,423
Age: 10y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml

Price: €10.31
Rating: 4.6/5
Reviews: 2,756
Age: 9y ago

Newest

by launch date

Wella Professionals Ultimate Smooth Miracle Oil Serum - Haaröl Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (30 ml)

Price: €13.16
Rating: 4.5/5
Reviews: 755
Age: 1y ago

WELLA WELLA SP Luxe Oil 100 ml

Price: €10.86
Rating: 4.7/5
Reviews: 1,456
Age: 8y ago

Wella Professionals Oil Reflections Light Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Anti Frizz Haarpflege für ein glänzendes Finish 100 ml

Price: €10.31
Rating: 4.6/5
Reviews: 2,756
Age: 9y ago

Wella WP Oil Reflections Smoothening Oil 30 ml

Price: €8.14
Rating: 4.6/5
Reviews: 6,640
Age: 10y ago

Wella Professionals Oil Reflections Conditioning Hair Oil Wella Haaröl mit Kamillenöl und Weißtee-Extrakt Haarpflege für geschmeidige & glänzende Haare 100 ml

Price: €13.33
Rating: 4.7/5
Reviews: 1,423
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Wella Professionals56%
WELLA44%

Wella Haaröl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR12.0%Products13Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews4,493Avg BSR#54

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Wella Haaröl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wella haaröl34K/yr -16.4%9.4% conv.
wella sp26K/yr -9.3%0.6% conv.
wella sp luxe oil13K/yr -1.9%10.2% conv.
wella luxe oil14K/yr -8.1%12.3% conv.
haaröl wella11K/yr +10.8%9.7% conv.
wella oil reflection11K/yr -9.7%6.3% conv.
wella öl8K/yr +17.8%6.9% conv.
wella oil8K/yr +3.6%7.6% conv.
luxe oil wella haaröl7K/yr -13.2%16.8% conv.
wella luxe oil haaröl5K/yr +2.4%13.3% conv.

What reviews say buyers love and hate about Wella Haaröl

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geruch30%

“Riecht super lecker”

Qualität insgesamt14%

“Super Produkt”

Weiches Gefühl10%

“Haare sind so weich”

Helligkeit/Glanz/Glühen6%

“verleiht ihm einen seidenen Glanz, ohne dabei zu fetten.”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung super”

What buyers complain about

93% of reviews

Qualität insgesamt14%

“Sehr schlechte qualität”

Allergien14%

“Nach Anwendung habe ich eine Nesselsucht erhalten”

Geruch14%

“Werde mir fürs nächste Mal eine alternative suchen, der Geruch ist sehr chemisch und unangenehm”

Ölig/fettig11%

“Sehr pflegend - etwas zu ölig”

Preis-Leistungs-Verhältnis11%

“Schade um das ganze Geld”

Wella Haaröl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

25%

2Ölig/fettig

20%

3Gesamtgröße

18%

4Heizung

5Produktzustand

Common Wella Haaröl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Haaröl 42/100 on Amazon Germany — Skip it. The niche generates €258K/yr across 13 tracked products. Search demand moved -7.0% over the last 90 days.