Is Wella Haaröl profitable to sell on Amazon Germany?

Flapen scores Wella Haaröl 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €258K a year across 13 tracked products. Search demand grew -7.0% in the last 90 days.

How competitive is the Wella Haaröl niche on Amazon Germany?

2 brands and 70 sellers compete in Wella Haaröl on Amazon Germany. The top 5 Wella Haaröl products take 74% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Haaröl?

Wella Haaröl buyers on Amazon Germany complain most about Qualität insgesamt, Allergien, and Geruch. An estimated 0.1% of orders come back.

When does demand for Wella Haaröl peak?

Search demand for Wella Haaröl on Amazon Germany peaks in Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Wella Haaröl niche?

Wella Haaröl sells for €13.21 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.57 to €24.26. The average product has 4,493 reviews, the count a new listing must catch up to.

Wella Haaröl

Fail

The top 5 brands take 100% of clicks, so Wella Haaröl is a Fail.

Flapen Score: 42
42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size: €258K/yr163K searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 74%top-5 click share · 2 brands · 70 sellers

Flapen Score

Wella Haaröl against its category

The dotted line is the Kosmetik average. Past it, Wella Haaröl is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Wella Haaröl market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Haaröl 163K times last year and spent an estimated €258K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.

Searches, last 12 months: 163K
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 12.0%
Market size, estimated: €258Ka year
Peak month: November1.6× the quietest month
Top search term: wella haaröl34K searches a year

02 · Price

A sale here is worth €13.21.

Listings sell for €13.21 on average, from €6.57 to €24.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.21 that is €13K to €17K a year per listing.

Average price: €13.21under the $15 to $100 sweet spot
Price range: €6.57–€24.26
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €13K–€17K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Haaröl. It carries 4,493 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 23%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #54in Haaröl
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 4,493per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 78 months

Products

Top Wella Haaröl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 156%
Brand 244%

Demand

Wella Haaröl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Wella Haaröl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella haaröl34K/yr -16.4%9.4% conv.
wella sp26K/yr -9.3%0.6% conv.
wella sp luxe oil13K/yr -1.9%10.2% conv.
wella luxe oil14K/yr -8.1%12.3% conv.
haaröl wella11K/yr +10.8%9.7% conv.
wella oil reflection11K/yr -9.7%6.3% conv.
wella öl8K/yr +17.8%6.9% conv.
wella oil8K/yr +3.6%7.6% conv.
luxe oil wella haaröl7K/yr -13.2%16.8% conv.
wella luxe oil haaröl5K/yr +2.4%13.3% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Haaröl

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geruch”

14%of negative reviews mention “Qualität insgesamt”

0.1%of orders come back

“Sehr schlechte qualität”

A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Wella Haaröl questions

Answered from the same tracked data.

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