wella haargel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good€13.28avg listing price — sweet spot $15–$100
Price range
Good€3.40–€32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€313K€313K/yr · 100K searches
Review moat
Okay1,983avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella haargel is a €313K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella haargel market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- €266K–€332K
- units × avg price
- Conversion rate
- 23.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- WELLA65%
- Wella Professionals32%
- Aollpala2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -2.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 6.6×
Top wella haargel search terms
- pearl styler wella25K/yr
- wella pearl styler20K/yr
- wella haargel12K/yr
- wella gel8K/yr
- wella eimi pearl styler7K/yr
- haargel wella6K/yr
- wella pearl styler xxl 150ml8K/yr
- eimi pearl styler6K/yr
- pearl styler4K/yr
- eimi haargel4K/yr
Top wella haargel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
WELLA€5.984.6★1,737 rev
3 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.
WELLA€18.204.8★2,238 rev
2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml
Wella Professionals€13.654.7★1,331 rev
Wella Eimi Pearl Styler XXL set van 3 x 150 ml
WELLA€18.564.8★1,462 rev
6 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.
Wella Professionals€32.204.8★710 rev
Newest
by launch dateWella Eimi Pearl Styler XXL set van 3 x 150 ml
WELLA€18.561,462 rev
2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml
Wella Professionals€13.651,331 rev
Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml
WELLA€8.153,132 rev
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 30 ml
Wella Professionals€3.401,086 rev
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
WELLA€6.472,129 rev
Trending
90-day click momentumWella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
WELLA€5.984.6★
Wella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)
Wella Professionals€8.494.6★
Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml
WELLA€6.474.5★
Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml
WELLA€8.154.8★
6 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.
Wella Professionals€32.204.8★
What buyers say about wella haargel
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Sehr guter halt”
“Für mich das beste Styling Gel”
“PREIS LEISTUNG SUPER”
“Schöner Duft”
“Sparsam”
“Festigt das Haar ohne zu verkleben”
“Prima Grip Cream”
“Erstklassiger Halt ohne zu Verkleben”
“Hält, was es verspricht”
What buyers complain about
“braucht viel länger in den Händen um klebrig zu sein”
“Für mich zu teuer”
“Macht die Haare strohig”
“super für kurze Haare”
“Für lange Haare nicht so geeignet es sei denn man wäscht jeden Tag seine Haare”
“War für mich viel zu stark”
“Die Konsistenz ist nicht mehr so zäh wie Kaugummi”
“Nichts für feine Haate”
“Meine feinen Haare sind danach fettig und platt”
“Nichts für dickes Haar”
Top return reasons
Common questions
- Is wella haargel profitable to sell on Amazon Germany?
- The niche generates €313K/yr across 11 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the wella haargel niche?
- 3 brands and 58 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella haargel?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.1%.
- When does demand for wella haargel peak?
- Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the wella haargel niche?
- Listings span €3.40–€32.20; the average listing price is €13.28 (sweet spot $15–$100). The average incumbent carries 1,983 reviews — the moat a new listing must climb.