Wella Haargel

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €313K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

23.5%

Market size, estimated

€313Ka year

Peak month

February6.6× the quietest month

Top search term

pearl styler wella25K searches a year

Listings sell for €13.28 on average, from €3.40 to €32.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €13.28 that is €13K to €17K a year per listing.

Average price

€13.28under the $15 to $100 sweet spot

Price range

€3.40–€32.20

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

€13K–€17K

Returns

0.1%of orders · Amazon Germany median 1.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Haarstyling Produkte. It carries 1,983 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Haarstyling Produkte

Average rating

4.68 starsAmazon Germany average 4.37 stars

Average reviews

1,983per listing

Listings tracked

11

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months