How competitive is the Wella Haargel niche on Amazon Germany?

3 brands and 58 sellers compete in Wella Haargel on Amazon Germany. The top 5 Wella Haargel products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wella Haargel?

Wella Haargel buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, Haarverwandt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wella Haargel niche?

Wella Haargel sells for €13.28 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.40–€32.20. The average incumbent carries 1,983 reviews — the moat a new listing must climb.

Wella Haargel

brand-locked demand (top 5 brands take 100% of clicks) — Wella Haargel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Wella Haargel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wella Haargel is a €313K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 44/100.

Wella Haargel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.1% over the last 90 days and 23.5% of searches end in a purchase.

€313K

revenue / yr

Units sold / yr25K

Search volume / yr-2.1%100K

Conversion rate23.5%

Avg price€13.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 58

Top-5 product click share79%

Open market0%

Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Wella Haargel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml

Price: €5.98
Rating: 4.6/5
Reviews: 1,737
Age: 15y ago

3 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.

Price: €18.20
Rating: 4.8/5
Reviews: 2,238
Age: 14y ago

2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml

Price: €13.65
Rating: 4.7/5
Reviews: 1,331
Age: 10y ago

Wella Eimi Pearl Styler XXL set van 3 x 150 ml

Price: €18.56
Rating: 4.8/5
Reviews: 1,462
Age: 5y ago

6 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.

Price: €32.20
Rating: 4.8/5
Reviews: 710
Age: 14y ago

Newest

by launch date

Wella Eimi Pearl Styler XXL set van 3 x 150 ml

Price: €18.56
Rating: 4.8/5
Reviews: 1,462
Age: 5y ago

2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml

Price: €13.65
Rating: 4.7/5
Reviews: 1,331
Age: 10y ago

Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml

Price: €8.15
Rating: 4.8/5
Reviews: 3,132
Age: 10y ago

Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 30 ml

Price: €3.40
Rating: 4.4/5
Reviews: 1,086
Age: 11y ago

Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml

Price: €6.47
Rating: 4.5/5
Reviews: 2,129
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

WELLA65%
Wella Professionals32%
Aollpala2%
Open — no brand owns it (0%)

Wella Haargel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR23.5%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,983Avg BSR#18

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 6.6×

Top Wella Haargel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pearl styler wella25K/yr +6.9%23.5% conv.
wella pearl styler20K/yr -3.0%24.2% conv.
wella haargel12K/yr -6.1%8.8% conv.
wella gel8K/yr -0.2%8.4% conv.
wella eimi pearl styler7K/yr -10.7%19.2% conv.
haargel wella6K/yr +14.7%8.2% conv.
wella pearl styler xxl 150ml8K/yr -28.5%26.0% conv.
eimi pearl styler6K/yr +15.0%19.2% conv.
pearl styler4K/yr -17.9%17.5% conv.
eimi haargel4K/yr +11.5%12.9% conv.

What reviews say buyers love and hate about Wella Haargel

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Qualität insgesamt25%

“Super Produkt”

Haltbarkeit12%

“Sehr guter halt”

Haarstyling11%

“Für mich das beste Styling Gel”

Preis-Leistungs-Verhältnis10%

“PREIS LEISTUNG SUPER”

Geruch7%

“Schöner Duft”

What buyers complain about

94% of reviews

Haftung/Klebrigkeit23%

“braucht viel länger in den Händen um klebrig zu sein”

Preis-Leistungs-Verhältnis21%

“Für mich zu teuer”

Haarverwandt19%

“Macht die Haare strohig”

Eignung für kurzes Haar12%

“super für kurze Haare”

Eignung für langes Haar5%

“Für lange Haare nicht so geeignet es sei denn man wäscht jeden Tag seine Haare”

Wella Haargel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Eignung für kurzes Haar

16%

2Defekt Material/Teile

13%

3Preis-Leistungs-Verhältnis

13%

4Qualität insgesamt

11%

5Haftung/Klebrigkeit

11%

Common Wella Haargel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wella Haargel 44/100 on Amazon Germany — Skip it. The niche generates €313K/yr across 11 tracked products. Search demand moved -2.1% over the last 90 days.