Wella Haarfarbe
brand-locked demand (top 5 brands take 100% of clicks) — Wella Haarfarbe doesn't clear our bar today.
Flapen Score
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Is Wella Haarfarbe profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wella Haarfarbe is a €359K/yr Amazon Germany market (419K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Wella Haarfarbe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.6% over the last 90 days and 11.7% of searches end in a purchase.
€359K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 16 products
Top Wella Haarfarbe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WELLA Welloxon Perfect 6% KP Me+ 1000 ml
- Price
- €9.86
- Rating
- 4.8/5
- Reviews
- 10,215
- Age
- 7y ago
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L
- Price
- €4.44
- Rating
- 4.6/5
- Reviews
- 10,318
- Age
- 6y ago
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml
- Price
- €7.30
- Rating
- 4.7/5
- Reviews
- 10,545
- Age
- 8y ago
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago
Trending
90-day click momentumWella Koleston Perf. Me+ Pure Naturals 8/0 60ml
- Price
- €6.79
- Rating
- 4.6/5
- Reviews
- 9,780
- Age
- 8y ago
Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 10,551
- Age
- 18y ago
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 60ml
- Price
- €2.52
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 18y ago
VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L
- Price
- €4.44
- Rating
- 4.6/5
- Reviews
- 10,318
- Age
- 6y ago
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
Newest
by launch date
HERRLAN Wasserstoffperoxid 6% stabilisiert 1 Liter - FOOD GRADE HO Lösung - Für Wasserpflege Reinigung & technische Anwendungen - BAuA N-121128 - Made in Germany - MHD 12 Monate
- Price
- €12.41
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 1y ago
Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L
- Price
- €10.04
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 3y ago
KLEMERLAIN Oxidationsmittel Creme 20Vol 6% | Premium Stabilisierte Entwickler mit Arganöl für Permanente Haarfärbung & Blondierung | Vegane Formel mit Osmosewasser | Professionell | 1L
- Price
- €7.51
- Rating
- 4.6/5
- Reviews
- 1,651
- Age
- 4y ago
VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L
- Price
- €4.44
- Rating
- 4.6/5
- Reviews
- 10,318
- Age
- 6y ago
2er Wasserstoffperoxid Oxidant Welloxon Perfect 6% H2O2 Wella Professionals 60 ml
- Price
- €5.63
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Wella Professionals84%
- Valquer Laboratorios9%
- COMAIR GERMANY4%
- K KLEMERLAIN2%
- HERRLAN PSM1%
Wella Haarfarbe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Wella Haarfarbe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella haarfarbe60K/yr
- wasserstoffperoxid 6 prozent55K/yr
- welloxon perfect 6 prozent46K/yr
- wella koleston37K/yr
- oxidant 6 prozent35K/yr
- entwickler 6 prozent23K/yr
- 6% oxidant24K/yr
- koleston16K/yr
- wella 6%16K/yr
- koleston perfect12K/yr
What reviews say buyers love and hate about Wella Haarfarbe
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Super Produkt”
“Wie erwartet”
“Tolles Angebot”
“Gute Farbe”
“Einfache Handhabung macht was es soll”
What buyers complain about
93% of reviews“Das ist sehr teuer nicht heute Qualität”
“der Inhalt/der Behälter war kaputt”
“Nach einer viel zu langen Weile bin ich blau gewesen und fast hätt ich’s drin gelassen um länger etwas von der Farbe zu haben,”
“Ganz gross”
“Jedenfalls hab ich nun erneut meine Ansätze gefârbt und die Haare sind trotz halber Std. Einwirkzeit nicht so”
Wella Haarfarbe return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Haarfarbe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
