Wella Haarfarbe

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €359K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

11.7%

Market size, estimated

€359Ka year

Peak month

March1.4× the quietest month

Top search term

wella haarfarbe60K searches a year

Listings sell for €7.32 on average, from €2.52 to €12.41. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €7.32 that is €18K to €22K a year per listing.

Average price

€7.32under the $15 to $100 sweet spot

Price range

€2.52–€12.41

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

€18K–€22K

Returns

0.2%of orders · Amazon Germany median 1.1%

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Haar Colorationen. It carries 6,058 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#20in Haar Colorationen

Average rating

4.66 starsAmazon Germany average 4.37 stars

Average reviews

6,058per listing

Listings tracked

16

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months