wella fusion conditioner
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.05avg listing price — sweet spot $15–$100
Price range
Great€8.23–€55.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€546K€546K/yr · 194K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,351.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella fusion conditioner is a €546K/yr Amazon Germany market (194K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wella fusion conditioner market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €316K–€421K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Wella Professionals98%
- WELLA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.7×
Top wella fusion conditioner search terms
- wella fusion66K/yr
- wella conditioner52K/yr
- wella fusion conditioner23K/yr
- wella spülung11K/yr
- wella professionals conditioner8K/yr
- wella conditioner 1000ml11K/yr
- wella professionals fusion5K/yr
- wella fusion set5K/yr
- conditioner wella4K/yr
- wella fusion conditioner 1000ml5K/yr
Top wella fusion conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml
Wella Professionals€10.564.7★4,091 rev
Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 1 L
Wella Professionals€17.074.6★15,526 rev
Wella Professionals Fusion Intense Repair Mask tiefenreparierende Haarmaske mit Aminosäuren intensive Haarpflege für kaputtes Haar glättende Haarkur gegen Haarbruch 500 ml
Wella Professionals€17.494.6★12,360 rev
Wella Fusion Repair Conditioner 1er Pack (1 x 1000 ml)
Wella Professionals€26.304.6★6,257 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner feuchtigkeitsspendende Haarspülung mit Vitamin E und Panthenol Haarpflege für kaputtes Haar bekämpft Frizz 1 L
Wella Professionals€18.944.6★775 rev
Newest
by launch date
Wella Professionals Ultimate Smooth Conditioner - Pflegende Haarspülung Mit Squalan & Omega 9 - Für Trockenes Stumpfes & Krauses Haar (200 ml)
Wella Professionals€13.70504 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner - feuchtigkeitsspendende Haarspülung mit Vitamin E und Panthenol - Haarpflege für kaputtes Haar - bekämpft Frizz - 200 ml
Wella Professionals€10.54336 rev
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner feuchtigkeitsspendende Haarspülung mit Vitamin E und Panthenol Haarpflege für kaputtes Haar bekämpft Frizz 1 L
Wella Professionals€18.94775 rev
Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 250 ml
Wella Professionals€8.2315,526 rev
Wella Professionals Invigo Color Brilliance Conditioner fine glättende Farbschutz-Haarspülung für feines gefärbtes Haar mit Vitamin E und Antioxidantien 1 L
Wella Professionals€19.05383 rev
Trending
90-day click momentumWella Fusion Repair Conditioner 1er Pack (1 x 1000 ml)
Wella Professionals€26.304.6★
Wella Professionals Invigo Color Brilliance Conditioner fine glättende Haarspülung mit Farbschutz für gefärbtes feines Haar mit Vitamin E und Antioxidantien 200 ml
Wella Professionals€10.954.6★
Wella Professionals Invigo Nutri Enrich Deep Nourishing Conditioner - feuchtigkeitsspendende Haarspülung mit Vitamin E und Panthenol - Haarpflege für kaputtes Haar - bekämpft Frizz - 200 ml
Wella Professionals€10.544.5★
Wella Professionals Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 500ml
Wella Professionals€13.634.6★
Wella Professionals ULTIMATE REPAIR Conditioner Intensiv nährender Conditioner für geschädigtes Haar 200ml
Wella Professionals€18.614.5★
What buyers say about wella fusion conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Es riecht nach dem Original”
“Kopfhaut fühlt sich gut an”
“Super produkt”
“Für mich die beste Lösung für meine Haare”
“Super Haarpflege:)”
“Wie erwartet”
“Ansonsten ist der Preis für die Größe ok”
“Coloriertes Haar”
“glänzen richtig.”
“Endlich ein Conditioner der die Haare nicht beschwert aber trotzdem Feuchtigkeit spendet”
What buyers complain about
“Schade um das ganze Geld”
“Die Kopfhaut juckt”
“Hinzu kommt, dass es die Haare tatsächlich kaputt macht”
“das Shampoo riecht nach nichts,”
“Sehr zu empfehlen bei langem Haar”
“Trocknet die Haare extrem aus”
“lässt die Haare fettig aussehen”
“Ware schmutzig”
“Ich hatte schon eindeutlich teureres Shampoo, dass mit dieser Qualität nicht mithalten kann”
“Schwierig”
Top return reasons
Common questions
- Is wella fusion conditioner profitable to sell on Amazon Germany?
- The niche generates €546K/yr across 17 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the wella fusion conditioner niche?
- 2 brands and 70 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella fusion conditioner?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Eignung für kurzes Haar. The return rate is 0.1%.
- When does demand for wella fusion conditioner peak?
- Demand peaks in Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the wella fusion conditioner niche?
- Listings span €8.23–€55.63; the average listing price is €21.05 (sweet spot $15–$100). The average incumbent carries 5,351 reviews — the moat a new listing must climb.