Is Wella Fusion Conditioner profitable to sell on Amazon Germany?

Flapen scores Wella Fusion Conditioner 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €546K a year across 17 tracked products. Search demand grew -1.0% in the last 90 days.

How competitive is the Wella Fusion Conditioner niche on Amazon Germany?

2 brands and 70 sellers compete in Wella Fusion Conditioner on Amazon Germany. The top 5 Wella Fusion Conditioner products take 61% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Wella Fusion Conditioner?

Wella Fusion Conditioner buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Allergien, and Eignung für kurzes Haar. An estimated 0.1% of orders come back.

When does demand for Wella Fusion Conditioner peak?

Search demand for Wella Fusion Conditioner on Amazon Germany peaks in Aug, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Wella Fusion Conditioner niche?

Wella Fusion Conditioner sells for €21.05 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.23 to €55.63. The average product has 5,351 reviews, the count a new listing must catch up to.

Wella Fusion Conditioner

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Wella Fusion Conditioner is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €546K/yr194K searches / yr
90-day growth: -1.0%search demand this quarter
Competition: 61%top-5 click share · 2 brands · 70 sellers

Flapen Score

Wella Fusion Conditioner against its category

The dotted line is the Kosmetik average. Past it, Wella Fusion Conditioner is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Wella Fusion Conditioner market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Fusion Conditioner 194K times last year and spent an estimated €546K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €546K a year.

Searches, last 12 months: 194K
Growth, 90 days vs prior 90: -1.0%
Conversion, latest week: 13.4%
Market size, estimated: €546Ka year
Peak month: August2.7× the quietest month
Top search term: wella fusion66K searches a year

02 · Price

A sale here is worth €21.05.

Listings sell for €21.05 on average, from €8.23 to €55.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €21.05 that is €16K to €21K a year per listing.

Average price: €21.05inside the $15 to $100 sweet spot
Price range: €8.23–€55.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €16K–€21K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Shampoo & Spülung. It carries 5,351 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 88%
Out of stock, average day: 0.0%
Average rank: #128in Shampoo & Spülung
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 5,351per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Wella Fusion Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 198%
Brand 22%

Demand

Wella Fusion Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Wella Fusion Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella fusion66K/yr +9.5%9.8% conv.
wella conditioner52K/yr -14.2%6.6% conv.
wella fusion conditioner23K/yr +8.0%13.4% conv.
wella spülung11K/yr +16.3%7.4% conv.
wella professionals conditioner8K/yr +11.7%6.1% conv.
wella conditioner 1000ml11K/yr -26.3%7.3% conv.
wella professionals fusion5K/yr +56.4%10.5% conv.
wella fusion set5K/yr +9.7%2.5% conv.
conditioner wella4K/yr -5.8%7.0% conv.
wella fusion conditioner 1000ml5K/yr -25.2%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about Wella Fusion Conditioner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”

16%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Schade um das ganze Geld”

A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Wella Fusion Conditioner questions

Answered from the same tracked data.

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