Wella Dynamic Fix 500ml
FailThe top 5 brands take 100% of clicks, so Wella Dynamic Fix 500ml is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €81K/yr15K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 36 sellers
Flapen Score
Wella Dynamic Fix 500ml against its category
The dotted line is the Kosmetik average. Past it, Wella Dynamic Fix 500ml is stronger. Inside it, weaker.
Market
The Wella Dynamic Fix 500ml market on Amazon at a glance
Shoppers on Amazon Germany searched for Wella Dynamic Fix 500ml 15K times last year and spent an estimated €81K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 23.5% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 23.5%
- Market size, estimated
- €81Ka year
- Peak month
- June8.3× the quietest month
- Top search term
- wella dynamic fix 500ml7K searches a year
02 · Price
A sale here is worth €22.79.
Listings sell for €22.79 on average, from €3.92 to €50.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €22.79 that is €6K to €11K a year per listing.
- Average price
- €22.79inside the $15 to $100 sweet spot
- Price range
- €3.92–€50.53
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Haarstyling Produkte. It carries 1,407 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Haarstyling Produkte
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,407per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Wella Dynamic Fix 500ml products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 214%
- Brand 35%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Wella Dynamic Fix 500ml search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 8.3×
Search terms
Top Wella Dynamic Fix 500ml search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wella dynamic fix 500ml7K/yr
- wella eimi dynamic fix 45 sec. haarspray 500ml5K/yr
- wella dynamic fix3K/yr
Reviews and returns
What reviews say buyers love and hate about Wella Dynamic Fix 500ml
We read the reviews and the return reasons for every product selling here.
“Klebt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wella Dynamic Fix 500ml questions
Answered from the same tracked data.









