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Wella Dynamic Fix 500ml

Fail

The top 5 brands take 100% of clicks, so Wella Dynamic Fix 500ml is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€81K/yr15K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
82%top-5 click share · 4 brands · 36 sellers

Flapen Score

Wella Dynamic Fix 500ml against its category

The dotted line is the Kosmetik average. Past it, Wella Dynamic Fix 500ml is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wella Dynamic Fix 500ml market on Amazon at a glance

Shoppers on Amazon Germany searched for Wella Dynamic Fix 500ml 15K times last year and spent an estimated €81K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
23.5%
Market size, estimated
€81Ka year
Peak month
June8.3× the quietest month
Top search term
wella dynamic fix 500ml7K searches a year

02 · Price

A sale here is worth €22.79.

Listings sell for €22.79 on average, from €3.92 to €50.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €22.79 that is €6K to €11K a year per listing.

Average price
€22.79inside the $15 to $100 sweet spot
Price range
€3.92–€50.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€6K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Haarstyling Produkte. It carries 1,407 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Haarstyling Produkte
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,407per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Wella Dynamic Fix 500ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 214%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Wella Dynamic Fix 500ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.3×

Search terms

Top Wella Dynamic Fix 500ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wella dynamic fix 500ml7K/yr
  • wella eimi dynamic fix 45 sec. haarspray 500ml5K/yr
  • wella dynamic fix3K/yr

Reviews and returns

What reviews say buyers love and hate about Wella Dynamic Fix 500ml

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Haftung/Klebrigkeit”
0.1%of orders come back
“Klebt nicht”
A buyer, on “Haftung/Klebrigkeit”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wella Dynamic Fix 500ml questions

Answered from the same tracked data.