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Wednesday Addams Perücke

Fail

Demand is soft, at -94.0% this quarter, so Wednesday Addams Perücke is a Fail.

Flapen Score
31
31 / 100
Ranks 1,212 of 1,260 Kosmetik niches · −16 vs the category median of 47
Market size
€34K/yr77K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
78%top-5 click share · 8 brands · 9 sellers

Flapen Score

Wednesday Addams Perücke against its category

The dotted line is the Kosmetik average. Past it, Wednesday Addams Perücke is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Perücke market on Amazon at a glance

Shoppers on Amazon Germany searched for Wednesday Addams Perücke 77K times last year and spent an estimated €34K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
3.6%
Market size, estimated
€34Ka year
Peak month
October176.8× the quietest month
Top search term
wednesday perücke32K searches a year

02 · Price

A sale here is worth €12.06.

Listings sell for €12.06 on average, from €8.46 to €17.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.06 that is €0 to €1K a year per listing.

Average price
€12.06under the $15 to $100 sweet spot
Price range
€8.46–€17.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
14.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 47.0% of listings are out of stock. The average listing ranks #916 within Haarverlängerungen & Perücken. It carries 130 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
47.0%
Average rank
#916in Haarverlängerungen & Perücken
Average rating
3.86 starsAmazon Germany average 4.37 stars
Average reviews
130per listing
Listings tracked
8

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wednesday Addams Perücke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 125%
  • Brand 217%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (2 brands, 12%)

Demand

Wednesday Addams Perücke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 176.8×

Search terms

Top Wednesday Addams Perücke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday perücke32K/yr
  • wednesday perücke kinder14K/yr
  • wednesday perücke damen16K/yr
  • wednesday addams perücke3K/yr
  • perücke wednesday damen4K/yr
  • perücke wednesday8K/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Perücke

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Perücke/Kunsthaarqualität”
30%of negative reviews mention “Gesamtgröße”
14.6%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wednesday Addams Perücke questions

Answered from the same tracked data.