Wattepads
FailThe top 5 brands take 100% of clicks, so Wattepads is a Fail.
- Flapen Score
- 34 / 100Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 4734
- Market size
- €203K/yr477K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 12 sellers
Flapen Score
Wattepads against its category
The dotted line is the Kosmetik average. Past it, Wattepads is stronger. Inside it, weaker.
Market
The Wattepads market on Amazon at a glance
Shoppers on Amazon Germany searched for Wattepads 477K times last year and spent an estimated €203K. All 5 brands take every click. Demand peaks in May. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 13.5%
- Market size, estimated
- €203Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- wattepads200K searches a year
02 · Price
A sale here is worth €3.15.
Listings sell for €3.15 on average, from €0.92 to €7.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At €3.15 that is €19K to €25K a year per listing.
- Average price
- €3.15under the $15 to $100 sweet spot
- Price range
- €0.92–€7.23
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €19K–€25K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Augen. It carries 2,591 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Augen
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,591per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Wattepads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago

by Amazon Maxi-Wattepads 100% Baumwolle 50 Stück
- Price
- €0.92
- Rating
- 4.7/5
- Reviews
- 2,733
- Age
- 11mo ago

Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago

LALILL Wattepads aus Baumwolle 600 Stück - Fusselfreie Abschminkpads für Gesicht & Augen - Effektive Gesichtsreinigung - Cotton Pads Geeignet für Empfindliche Haut
- Price
- €7.23
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 3y ago

Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Trending
estimated 90-day click momentum
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago

Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago

Ourmed Life Große Wattepads zum Entfernen von Make-up weiche und fusselfreie Gesichtspads mit gepresster Naht langlebige Make-up-Entferner-Pads für Gesichtsreinigung auf allen Hauttypen 7 6 x 7 6
- Price
- €5.87
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 1y ago

by Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago

Demak Up Cocoon Set 85 Wattepads zum Abschminken Baumwolle Scheiben
- Price
- €1.44
- Rating
- 4.7/5
- Reviews
- 2,523
- Age
- 10y ago
Newest
by launch date
by Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago

by Amazon Maxi-Wattepads 100% Baumwolle 50 Stück
- Price
- €0.92
- Rating
- 4.7/5
- Reviews
- 2,733
- Age
- 11mo ago

Ourmed Life Große Wattepads zum Entfernen von Make-up weiche und fusselfreie Gesichtspads mit gepresster Naht langlebige Make-up-Entferner-Pads für Gesichtsreinigung auf allen Hauttypen 7 6 x 7 6
- Price
- €5.87
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 1y ago

Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago

Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- by Amazon75%
- Gründl12%
- LALILL6%
- Demak'Up4%
- ourmed life3%
Demand
Wattepads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.5×
Search terms
Top Wattepads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wattepads200K/yr
- baumwolle72K/yr
- gründl cotton quick48K/yr
- cotton pads26K/yr
- cotton16K/yr
- topflappengarn30K/yr
- gründl cotton quick uni9K/yr
- wattepads gesicht8K/yr
- pads gesicht9K/yr
- baumwollgarn für topflappen11K/yr
Reviews and returns
What reviews say buyers love and hate about Wattepads
We read the reviews and the return reasons for every product selling here.
“Dünn”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wattepads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









