Wattepads
brand-locked demand (top 5 brands take 100% of clicks) — Wattepads doesn't clear our bar today.
Flapen Score
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Is Wattepads profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wattepads is a €203K/yr Amazon Germany market (477K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 34/100.
Wattepads: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.4% over the last 90 days and 13.5% of searches end in a purchase.
€203K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Wattepads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago
by Amazon Maxi-Wattepads 100% Baumwolle 50 Stück
- Price
- €0.92
- Rating
- 4.7/5
- Reviews
- 2,733
- Age
- 11mo ago
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
LALILL Wattepads aus Baumwolle 600 Stück - Fusselfreie Abschminkpads für Gesicht & Augen - Effektive Gesichtsreinigung - Cotton Pads Geeignet für Empfindliche Haut
- Price
- €7.23
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 3y ago
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Trending
90-day click momentumGründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Ourmed Life Große Wattepads zum Entfernen von Make-up weiche und fusselfreie Gesichtspads mit gepresster Naht langlebige Make-up-Entferner-Pads für Gesichtsreinigung auf allen Hauttypen 7 6 x 7 6
- Price
- €5.87
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 1y ago
by Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago
Demak Up Cocoon Set 85 Wattepads zum Abschminken Baumwolle Scheiben
- Price
- €1.44
- Rating
- 4.7/5
- Reviews
- 2,523
- Age
- 10y ago
Newest
by launch dateby Amazon Wattepads doppelte Textur 100% Baumwolle 120 Pads
- Price
- €1.09
- Rating
- 4.7/5
- Reviews
- 2,719
- Age
- 11mo ago
by Amazon Maxi-Wattepads 100% Baumwolle 50 Stück
- Price
- €0.92
- Rating
- 4.7/5
- Reviews
- 2,733
- Age
- 11mo ago
Ourmed Life Große Wattepads zum Entfernen von Make-up weiche und fusselfreie Gesichtspads mit gepresster Naht langlebige Make-up-Entferner-Pads für Gesichtsreinigung auf allen Hauttypen 7 6 x 7 6
- Price
- €5.87
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 1y ago
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - salbei
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Gründl Wolle Cotton Quick uni - dünne Wolle zum Häkeln - Strickgarn - Häkelgarn - Glänzend und hautfreundlich - 100% Baumwolle - 1 Knäuel 50 g / 125 m - Nadelstärke 3-4 - moos
- Price
- €3.18
- Rating
- 4.6/5
- Reviews
- 4,427
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- by Amazon75%
- Gründl12%
- LALILL6%
- Demak'Up4%
- ourmed life3%
Wattepads demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.5×
Top Wattepads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wattepads200K/yr
- baumwolle72K/yr
- gründl cotton quick48K/yr
- cotton pads26K/yr
- cotton16K/yr
- topflappengarn30K/yr
- gründl cotton quick uni9K/yr
- wattepads gesicht8K/yr
- pads gesicht9K/yr
- baumwollgarn für topflappen11K/yr
What reviews say buyers love and hate about Wattepads
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Gute Pads,günstig im Preis. Gutes Produkt”
“und preiswert”
“glatten Fläche.”
“Beschreibung stimmt”
“Super Größe”
What buyers complain about
75% of reviews“Dünn”
“Geht es noch kleiner”
“zu teuer gleiches Geld”
“Unhygienisch”
“nicht sehr weich”
Wattepads return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wattepads questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
