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Wattepads

Fail

The top 5 brands take 100% of clicks, so Wattepads is a Fail.

Flapen Score
34
34 / 100
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size
€203K/yr477K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 12 sellers

Flapen Score

Wattepads against its category

The dotted line is the Kosmetik average. Past it, Wattepads is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wattepads market on Amazon at a glance

Shoppers on Amazon Germany searched for Wattepads 477K times last year and spent an estimated €203K. All 5 brands take every click. Demand peaks in May. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
13.5%
Market size, estimated
€203Ka year
Peak month
May1.5× the quietest month
Top search term
wattepads200K searches a year

02 · Price

A sale here is worth €3.15.

Listings sell for €3.15 on average, from €0.92 to €7.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At €3.15 that is €19K to €25K a year per listing.

Average price
€3.15under the $15 to $100 sweet spot
Price range
€0.92–€7.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
€19K–€25K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Augen. It carries 2,591 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Augen
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
2,591per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wattepads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 212%
  • Brand 36%
  • Brand 44%
  • Brand 53%

Demand

Wattepads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.5×

Search terms

Top Wattepads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wattepads200K/yr
  • baumwolle72K/yr
  • gründl cotton quick48K/yr
  • cotton pads26K/yr
  • cotton16K/yr
  • topflappengarn30K/yr
  • gründl cotton quick uni9K/yr
  • wattepads gesicht8K/yr
  • pads gesicht9K/yr
  • baumwollgarn für topflappen11K/yr

Reviews and returns

What reviews say buyers love and hate about Wattepads

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Dicke”
0.1%of orders come back
“Dünn”
A buyer, on “Dicke”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wattepads questions

Answered from the same tracked data.