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Volumen Spray

a small market ($54K/yr) — Volumen Spray doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 14Growth 19Conversion 48Competition 66Returns 99Price range 35Avg price 30Brand share 77Review moat 43Quality gap 65
This niche Category average · 1,260 niches

Is Volumen Spray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Volumen Spray is a €54K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.

Volumen Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 3.8% of searches end in a purchase.

€54K

revenue / yr

Units sold / yr8K
Search volume / yr-11.4%148K
Conversion rate3.8%
Avg price€9.63

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 142
Top-5 product click share45%
Open market42%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement73%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews2,175

Top Volumen Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

142

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

45%

Top 20: 83%

Open market

36%

  • EIMI15%
  • WELLA14%
  • Bed Head12%
  • Guhl8%
  • L'Oréal Professionnel Paris8%
  • Goldwell7%

Volumen Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR3.8%Products37Brands22Top 5 Brands58%OOS Rate5.4%Rating4.4★Reviews2,175Avg BSR#194
3K2KPrime Day '25Spike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Volumen Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • volumen spray41K/yr
  • haarfestiger spray17K/yr
  • haarfestiger flüssig11K/yr
  • volumen haare13K/yr
  • föhnspray7K/yr
  • volumenspray7K/yr
  • volumen7K/yr
  • haar volumen6K/yr
  • sprühfestiger6K/yr
  • volumenspray dünnes haar5K/yr

What reviews say buyers love and hate about Volumen Spray

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Geruch17%

Geruch super

Qualität insgesamt16%

Super Produkt

Haarstyling10%

eignet sich gut, um das Styling zwischendurch aufzufrischen.

Eignung Glattes Haar7%

bestens für dünne Haare

Einfache Anwendung4%

Die Anwendung ist unkompliziert: Das Spray lässt sich gezielt auf den Haaransatz aufsprühen

What buyers complain about

62% of reviews
Preis-Leistungs-Verhältnis15%

dann sooo teuer

Haftung/Klebrigkeit10%

Schrecklich klebrig

Haarverwandt9%

Haare fühlen sich stumpf an

Geruch6%

Riecht nach Stinkefüßen

Funktionalität insgesamt5%

Wirkt nicht

Volumen Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
20%
2Defekt Material/Teile
12%
3Haftung/Klebrigkeit
10%
4Gesamtgröße
8%
5beworben Vs Tatsächliches Produkt
7%

Common Volumen Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Volumen Spray 49/100 on Amazon Germany — Skip it. The niche generates €54K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.
Search demand for Volumen Spray on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.