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Volumen Haargummi

soft demand (-61.6% this quarter) — Volumen Haargummi doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 47

Market size 4Growth 0Conversion 31Competition 46Returns 91Price range 14Avg price 22Brand share 16Review moat 49Quality gap 89
This niche Category average · 1,260 niches

Is Volumen Haargummi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Volumen Haargummi is a €15K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 35/100.

Volumen Haargummi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.6% over the last 90 days and 2.5% of searches end in a purchase.

€15K

revenue / yr

Units sold / yr3K
Search volume / yr-61.6%77K
Conversion rate2.5%
Avg price€8.06

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers12 · 31
Top-5 product click share57%
Open market7%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement87%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews1,571

Top Volumen Haargummi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€612€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

5%

  • Volummi48%
  • Bellody35%
  • pony puffin7%
  • S-Mechanic1%
  • Reskthetic1%
  • JklausTap1%
  • Open — no brand owns it (6 brands, 5%)

Volumen Haargummi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR2.5%Products30Brands12Top 5 Brands93%OOS Rate7.7%Rating4.1★Reviews1,571Avg BSR#204
9K7KPrime Day '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.0×

Top Volumen Haargummi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • volummi haargummi28K/yr
  • bellody haargummi19K/yr
  • volumen haargummi8K/yr
  • bellody8K/yr
  • volummi8K/yr
  • volummi haargummi höhle der löwen6K/yr
  • haargummi höhle der löwen233/yr
  • bellody haargummi starterpaket33/yr

What reviews say buyers love and hate about Volumen Haargummi

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt17%

Super Produkt

Benutzerfreundlichkeit15%

Praktisch

Haltbarkeit10%

halten richtig gut

Eignung Glattes Haar9%

Meine Frau hat feines Haar

Gesamtgröße6%

Ich habe mich für die Größe S entschieden und er passt

What buyers complain about

73% of reviews
Preis-Leistungs-Verhältnis15%

Etwas teuer

Gesamtgröße13%

Kleine Haargummis

Qualität insgesamt10%

Sehr schlechte Qualität

Benutzerfreundlichkeit8%

Diese Haargummis sind nicht leicht zu handhaben

Funktionalität insgesamt7%

Funktioniert nicht

Volumen Haargummi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Funktionalität insgesamt
15%
3Farbe
9%
4beworben Vs Tatsächliches Produkt
5%
5Eignung für kurzes Haar
4%

Common Volumen Haargummi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Volumen Haargummi 35/100 on Amazon Germany — Skip it. The niche generates €15K/yr across 30 tracked products. Search demand moved -61.6% over the last 90 days.
Search demand for Volumen Haargummi on Amazon Germany peaks in Feb–Mar, where the busiest month runs 3.0× the quietest.