Is Volumen Haargummi profitable to sell on Amazon Germany?

Flapen scores Volumen Haargummi 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €15K a year across 30 tracked products. Search demand grew -61.6% in the last 90 days.

How competitive is the Volumen Haargummi niche on Amazon Germany?

12 brands and 31 sellers compete in Volumen Haargummi on Amazon Germany. The top 5 Volumen Haargummi products take 57% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Volumen Haargummi?

Volumen Haargummi buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, and Qualität insgesamt. An estimated 1.2% of orders come back.

When does demand for Volumen Haargummi peak?

Search demand for Volumen Haargummi on Amazon Germany peaks in Feb–Mar, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Volumen Haargummi niche?

Volumen Haargummi sells for €8.06 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.32 to €16.83. The average product has 1,571 reviews, the count a new listing must catch up to.

Volumen Haargummi

Fail

Demand is soft, at -61.6% this quarter, so Volumen Haargummi is a Fail.

Flapen Score: 35
35 / 100Ranks 1,153 of 1,260 Kosmetik niches · −12 vs the category median of 47
Market size: €15K/yr77K searches / yr
90-day growth: -61.6%search demand this quarter
Competition: 57%top-5 click share · 12 brands · 31 sellers

Flapen Score

Volumen Haargummi against its category

The dotted line is the Kosmetik average. Past it, Volumen Haargummi is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Volumen Haargummi market on Amazon at a glance

Shoppers on Amazon Germany searched for Volumen Haargummi 77K times last year and spent an estimated €15K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: -61.6%
Conversion, latest week: 2.5%
Market size, estimated: €15Ka year
Peak month: February3.0× the quietest month
Top search term: volummi haargummi28K searches a year

02 · Price

A sale here is worth €8.06.

Listings sell for €8.06 on average, from €3.32 to €16.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €8.06 that is €0 to €806 a year per listing.

Average price: €8.06under the $15 to $100 sweet spot
Price range: €3.32–€16.83
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€806
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #204 within Haarschmuck. It carries 1,571 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 97%
Out of stock, average day: 7.7%
Average rank: #204in Haarschmuck
Average rating: 4.09 starsAmazon Germany average 4.37 stars
Average reviews: 1,571per listing
Listings tracked: 30

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Volumen Haargummi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

Brand 148%
Brand 235%
Brand 37%
Brand 41%
Brand 51%
Brand 61%
Open — no brand owns it (6 brands, 5%)

Demand

Volumen Haargummi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar · busiest ÷ quietest = 3.0×

Search terms

Top Volumen Haargummi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

volummi haargummi28K/yr -78.5%1.2% conv.
bellody haargummi19K/yr +43.5%3.7% conv.
volumen haargummi8K/yr -52.7%0.5% conv.
bellody8K/yr +19.6%2.0% conv.
volummi8K/yr -77.1%0.7% conv.
volummi haargummi höhle der löwen6K/yr -66.1%0.3% conv.
haargummi höhle der löwen233/yr +10.3%0.0% conv.
bellody haargummi starterpaket33/yr -50.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Volumen Haargummi

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.2%of orders come back

“Etwas teuer”

A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Volumen Haargummi questions

Answered from the same tracked data.

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