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volufiline

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 67Conversion 34Competition 9Returns 99Price range 57Avg price 79Brand share 13Review moat 25Quality gap 76

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€16.56

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+46.6%

90-day search growth — must beat 0% to launch

Price range

Good€7.62–€24.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,784.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€40K

€40K/yr · 90K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, volufiline is a €40K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

volufiline market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
€41K–€50K
units × avg price
Conversion rate
2.7%
Avg BSR
#221
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
3.4%
Avg brand age
31 months
Avg seller age
167 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

114

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

2%

  • The Ordinary55%
  • TOSOWOONG18%
  • CELDYQUE15%
  • celimax3%
  • Allony3%
  • medicube3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 34 weeks — +46.6% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top volufiline search terms

  • volufiline60K/yr
  • the ordinary volufiline15K/yr
  • volufiline the ordinary9K/yr
  • volufiline serum3K/yr
  • volufiline france3K/yr
All search terms

Top volufiline products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€6K30%€12K45%€18K60%€24K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about volufiline

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Very good product”

Eignung für Mischhaut12%

“Absoluter Gamechanger für mein Hautbild”

Weiches Gefühl9%

“Angenehme Creme”

Eignung für trockene Haut7%

“Schönes Serum für die Skin Care Routine”

Saugfähigkeit6%

“Lässt sich gut auftragen, zieht gut ein”

Preis-Leistungs-Verhältnis6%

“Sein Geld wert”

Feucht/Trocken5%

“Die Haut wirkt sofort beruhigt und frisch, gleichzeitig spüre ich eine intensive Feuchtigkeitspflege”

Helligkeit/Glanz/Glühen4%

“Super Glow”

beworben Vs Tatsächliches Produkt3%

“Das Produkt kam wie beschrieben”

Allergien3%

“Trotz sensibler Haut kann ich keinerlei Irritationen feststellen”

What buyers complain about

Funktionalität insgesamt16%

“Hilft null”

Symptomreduktion10%

“sehe Null Effekt.”

Allergien8%

“meine Haut ist so schlimm”

Hautgesundheit5%

“Liegt irgendwie klebrig auf der Haut”

Eignung für trockene Haut4%

“Ok aber nicht so gut für trockene Haut”

Qualität insgesamt4%

“Verträglichkeit”

Falten4%

“Wrinkle-Serum”

Eignung für Mischhaut4%

“Meine Haut ist komplett ausgebrochen würde es nicht weiter empfehlen”

Geruch3%

“Keine Dufstoffe”

Haftung/Klebrigkeit3%

“Absolut nicht empfehlenswert, denn es klebt wie Kleister”

Top return reasons

Funktionalität insgesamt17%
beworben Vs Tatsächliches Produkt8%
Eignung für Mischhaut8%
Preis-Leistungs-Verhältnis7%
Qualität insgesamt5%
Inhaltsstoffe – insgesamt5%
Feucht/Trocken4%
Gesamtgröße4%
Geruch4%
Produktzustand4%

Common questions

Is volufiline profitable to sell on Amazon Germany?
The niche generates €40K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.6%. Flapen's verdict: Skip it (43/100).
How competitive is the volufiline niche?
7 brands and 114 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in volufiline?
Top complaints mined from reviews: Funktionalität insgesamt, Symptomreduktion, Allergien. The return rate is 0.2%.
What does it cost to enter the volufiline niche?
Listings span €7.62–€24.75; the average listing price is €16.56 (sweet spot $15–$100). The average incumbent carries 4,784 reviews — the moat a new listing must climb.