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Volufiline

a concentrated shelf (top 5 take 90% of clicks) — Volufiline doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 10Growth 67Conversion 34Competition 9Returns 99Price range 57Avg price 79Brand share 13Review moat 25Quality gap 76
This niche Category average · 1,260 niches

Is Volufiline profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Volufiline is a €40K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.

Volufiline: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +46.6% over the last 90 days and 2.7% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr3K
Search volume / yr+46.6%90K
Conversion rate2.7%
Avg price€16.56

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 114
Top-5 product click share90%
Open market5%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews4,784

Top Volufiline products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€18K€24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

114

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

2%

  • The Ordinary55%
  • TOSOWOONG18%
  • CELDYQUE15%
  • celimax3%
  • Allony3%
  • medicube3%
  • Open — no brand owns it (1 brand, 2%)

Volufiline demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR2.7%Products9Brands7Top 5 Brands95%OOS Rate3.4%Rating4.3★Reviews4,784Avg BSR#221
4K3KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Volufiline search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • volufiline60K/yr
  • the ordinary volufiline15K/yr
  • volufiline the ordinary9K/yr
  • volufiline serum3K/yr
  • volufiline france3K/yr

What reviews say buyers love and hate about Volufiline

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt26%

Very good product

Eignung für Mischhaut12%

Absoluter Gamechanger für mein Hautbild

Weiches Gefühl9%

Angenehme Creme

Eignung für trockene Haut7%

Schönes Serum für die Skin Care Routine

Saugfähigkeit6%

Lässt sich gut auftragen, zieht gut ein

What buyers complain about

60% of reviews
Funktionalität insgesamt16%

Hilft null

Symptomreduktion10%

sehe Null Effekt.

Allergien8%

meine Haut ist so schlimm

Hautgesundheit5%

Liegt irgendwie klebrig auf der Haut

Eignung für trockene Haut4%

Ok aber nicht so gut für trockene Haut

Volufiline return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
17%
2beworben Vs Tatsächliches Produkt
8%
3Eignung für Mischhaut
8%
4Preis-Leistungs-Verhältnis
7%
5Qualität insgesamt
5%

Common Volufiline questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Volufiline 43/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +46.6% over the last 90 days.
Volufiline buyers on Amazon Germany complain most about Funktionalität insgesamt, Symptomreduktion, Allergien, the themes mined from the niche's reviews. Its return rate is 0.2%.