Is vichy dermablend profitable to sell on Amazon Germany?

The niche generates €59K/yr across 14 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).

How competitive is the vichy dermablend niche?

3 brands and 40 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vichy dermablend?

Top complaints mined from reviews: Eignung für Mischhaut, Farbe, Eignung für trockene Haut. The return rate is 0.6%.

When does demand for vichy dermablend peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the vichy dermablend niche?

Listings span €19.63–€51.30; the average listing price is €23.07 (sweet spot $15–$100). The average incumbent carries 2,398 reviews — the moat a new listing must climb.

vichy dermablend

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.07

avg listing price — sweet spot $15–$100

Price range

Incredible€19.63–€51.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,398.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€59K

€59K/yr · 41K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, vichy dermablend is a €59K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

vichy dermablend market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €58K–€69K; units × avg price
Conversion rate: 6.2%
Avg BSR: #228
Page quality: 0%
Prime: 86%
Sponsored: 21%
Out of stock: 1.1%
Avg brand age: 68 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

VICHY95%
La Roche-Posay3%
DERMABLEND2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — -2.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top vichy dermablend search terms

vichy dermablend15K/yr +13.1%4.3% conv.
vichy make up11K/yr -23.5%3.6% conv.
vichy dermablend 35 sand6K/yr +4.8%10.1% conv.
dermablend4K/yr +46.4%2.0% conv.
vichy dermablend 255K/yr -35.9%14.6% conv.

All search terms

Top vichy dermablend products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VICHY Teint-korrigierende flüssige Foundation für normale bis unreine Haut Deckt Rötungen und Unreinheiten ab Ebenmäßiger Teint Nicht komedogen LSF35 Dermablend Nude 25 30 ml

VICHY€19.634.5★3,429 rev

Vichy Dermablend Teint-korrigierendes Make-up Foundation bei empfindlicher und unreiner Haut Ohne Maskeneffekt Parfümfrei Farbton: 35 sand 30 ml

VICHY€21.234.6★2,015 rev

Vichy Dermablend [3D Correction] Teintkorrigierendes Make-up Foundation bei unreiner und zu Akne neigender Haut Ohne Maskeneffekt Farbton: 25 nude 30 ml

VICHY€19.924.5★4,587 rev

Vichy Dermablend [3D Correction] Teintkorrigierendes Make-up Foundation bei unreiner und zu Akne neigender Haut Ohne Maskeneffekt Farbton: 35 sand 30 ml

VICHY€20.494.5★4,588 rev

Vichy Dermablend Teint-korrigierendes Make-up Foundation bei empfindlicher und unreiner Haut Ohne Maskeneffekt Parfümfrei Farbton: 20 vanilla 30 ml

VICHY€20.914.5★54 rev

Newest

by launch date

Vichy Dermablend Teint-korrigierendes Make-up Foundation bei empfindlicher und unreiner Haut Ohne Maskeneffekt Parfümfrei Farbton: 20 vanilla 30 ml

VICHY€20.9154 rev

6y ago

Vichy Dermablend Teint-korrigierendes Make-up Foundation bei empfindlicher und unreiner Haut Ohne Maskeneffekt Parfümfrei Farbton: 30 beige 30 ml

VICHY€22.511,933 rev

8y ago

Dermablend Bein- und Körper-Make-up 20N Light Natural

DERMABLEND€51.3012,573 rev

9y ago

Vichy Dermablend [3D Correction] Teintkorrigierendes Make-up Foundation bei unreiner und zu Akne neigender Haut Ohne Maskeneffekt Farbton: 25 nude 30 ml

VICHY€19.924,587 rev

10y ago

Vichy Dermablend [3D Correction] Teintkorrigierendes Make-up Foundation bei unreiner und zu Akne neigender Haut Ohne Maskeneffekt Farbton: 35 sand 30 ml

VICHY€20.494,588 rev

10y ago

What buyers say about vichy dermablend

What buyers praise and complain about, mined from review topics.

What buyers love

Abdeckung34%

“Hohe Deckkraft”

Eignung für Mischhaut18%

“Hochdeckende, für Haut mit Akne geeignete, lang anhaltende Foundation”

Qualität insgesamt8%

“Gutes Produkt”

Farbe8%

“hat einen schönen Farbton”

Einfache Anwendung5%

“Lässt sich super auftragen und sieht völlig natürlich aus”

beworben Vs Tatsächliches Produkt5%

“entspricht allen Angaben”

falten5%

“Glättet Falten und Poren”

Haltbarkeit3%

“lange Haltbarkeit”

Haftung/Klebrigkeit2%

“Sobald die Foundation getrocknet ist, haftet sie gut am Gesicht, es schadet aber nicht sie noch zusätzlich zu fixieren”

Eignung heißes Wetter2%

“Im Sommer ist sie perfekt, weil sie nicht abgeht, wenn man schwitzt”

What buyers complain about

Eignung für Mischhaut25%

“Nicht für mich - Gesichtsschmiere”

Farbe13%

“Und es wurde mir eine falsche Farbe geliefert”

Eignung für trockene Haut13%

“Sehr matt und für meine trockene Haut nicht geeignet”

Falten8%

“jedoch eine Deckkraft gegen Falten habe ich nicht entdeckt,”

Qualität insgesamt8%

“Nach meiner Meinung gibt es wesentlich bessere Produkte”

Ölig/fettig8%

“wenn die Haut ölig wird während des Tages muss man dennoch aufpassen, da es natürlich so Rückstände hinterlässt.”

Top return reasons

Farbe63%

Produktzustand13%

Qualität insgesamt4%

Textur/Konsistenz – insgesamt3%

Gewicht leicht3%

Eignung Fettige Haut3%

Helligkeit/Glanz/Glühen3%

Geruch3%

Falten3%

Kompatibilität – insgesamt3%

Common questions

Is vichy dermablend profitable to sell on Amazon Germany?: The niche generates €59K/yr across 14 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
How competitive is the vichy dermablend niche?: 3 brands and 40 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vichy dermablend?: Top complaints mined from reviews: Eignung für Mischhaut, Farbe, Eignung für trockene Haut. The return rate is 0.6%.
When does demand for vichy dermablend peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the vichy dermablend niche?: Listings span €19.63–€51.30; the average listing price is €23.07 (sweet spot $15–$100). The average incumbent carries 2,398 reviews — the moat a new listing must climb.