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Vichy Dermablend

brand-locked demand (top 5 brands take 100% of clicks) — Vichy Dermablend doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

Market size 15Growth 24Conversion 68Competition 19Returns 97Price range 95Avg price 95Brand share 0Review moat 41Quality gap 57
This niche Category average · 1,260 niches

Is Vichy Dermablend profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vichy Dermablend is a €59K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Vichy Dermablend: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 6.2% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr3K
Search volume / yr-2.8%41K
Conversion rate6.2%
Avg price€23.07

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 40
Top-5 product click share78%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement21%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,398

Top Vichy Dermablend products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€18K€24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • VICHY95%
  • La Roche-Posay3%
  • DERMABLEND2%
  • Open — no brand owns it (0%)

Vichy Dermablend demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR6.2%Products14Brands3Top 5 Brands100%OOS Rate1.1%Rating4.4★Reviews2,398Avg BSR#228
1K750Prime Day '25Spike '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Vichy Dermablend search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vichy dermablend15K/yr
  • vichy make up11K/yr
  • vichy dermablend 35 sand6K/yr
  • dermablend4K/yr
  • vichy dermablend 255K/yr

What reviews say buyers love and hate about Vichy Dermablend

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Abdeckung34%

Hohe Deckkraft

Eignung für Mischhaut18%

Hochdeckende, für Haut mit Akne geeignete, lang anhaltende Foundation

Qualität insgesamt8%

Gutes Produkt

Farbe8%

hat einen schönen Farbton

Einfache Anwendung5%

Lässt sich super auftragen und sieht völlig natürlich aus

What buyers complain about

75% of reviews
Eignung für Mischhaut25%

Nicht für mich - Gesichtsschmiere

Farbe13%

Und es wurde mir eine falsche Farbe geliefert

Eignung für trockene Haut13%

Sehr matt und für meine trockene Haut nicht geeignet

Falten8%

jedoch eine Deckkraft gegen Falten habe ich nicht entdeckt,

Qualität insgesamt8%

Nach meiner Meinung gibt es wesentlich bessere Produkte

Vichy Dermablend return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
63%
2Produktzustand
13%
3Qualität insgesamt
4%
4Textur/Konsistenz – insgesamt
3%
5Gewicht leicht
3%

Common Vichy Dermablend questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vichy Dermablend 42/100 on Amazon Germany — Skip it. The niche generates €59K/yr across 14 tracked products. Search demand moved -2.8% over the last 90 days.
Search demand for Vichy Dermablend on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.