Is Vichy Dermablend profitable to sell on Amazon Germany?

Flapen scores Vichy Dermablend 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €59K a year across 14 tracked products. Search demand grew -2.8% in the last 90 days.

How competitive is the Vichy Dermablend niche on Amazon Germany?

3 brands and 40 sellers compete in Vichy Dermablend on Amazon Germany. The top 5 Vichy Dermablend products take 78% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Vichy Dermablend?

Vichy Dermablend buyers on Amazon Germany complain most about Eignung für Mischhaut, Farbe, and Eignung für trockene Haut. An estimated 0.6% of orders come back.

When does demand for Vichy Dermablend peak?

Search demand for Vichy Dermablend on Amazon Germany peaks in Nov, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Vichy Dermablend niche?

Vichy Dermablend sells for €23.07 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €19.63 to €51.30. The average product has 2,398 reviews, the count a new listing must catch up to.

Vichy Dermablend

Fail

The top 5 brands take 100% of clicks, so Vichy Dermablend is a Fail.

Flapen Score: 42
42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size: €59K/yr41K searches / yr
90-day growth: -2.8%search demand this quarter
Competition: 78%top-5 click share · 3 brands · 40 sellers

Flapen Score

Vichy Dermablend against its category

The dotted line is the Kosmetik average. Past it, Vichy Dermablend is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Vichy Dermablend market on Amazon at a glance

Shoppers on Amazon Germany searched for Vichy Dermablend 41K times last year and spent an estimated €59K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months: 41K
Growth, 90 days vs prior 90: -2.8%
Conversion, latest week: 6.2%
Market size, estimated: €59Ka year
Peak month: November1.6× the quietest month
Top search term: vichy dermablend15K searches a year

02 · Price

A sale here is worth €23.07.

Listings sell for €23.07 on average, from €19.63 to €51.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €23.07 that is €2K to €6K a year per listing.

Average price: €23.07inside the $15 to $100 sweet spot
Price range: €19.63–€51.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€6K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #228 within Make-Up. It carries 2,398 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 21%
Prime listings: 86%
Out of stock, average day: 1.1%
Average rank: #228in Make-Up
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 2,398per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Vichy Dermablend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Brand 195%
Brand 23%
Brand 32%
Open — no brand owns it (0%)

Demand

Vichy Dermablend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Vichy Dermablend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vichy dermablend15K/yr +13.1%4.3% conv.
vichy make up11K/yr -23.5%3.6% conv.
vichy dermablend 35 sand6K/yr +4.8%10.1% conv.
dermablend4K/yr +46.4%2.0% conv.
vichy dermablend 255K/yr -35.9%14.6% conv.

Reviews and returns

What reviews say buyers love and hate about Vichy Dermablend

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Abdeckung”

25%of negative reviews mention “Eignung für Mischhaut”

0.6%of orders come back

“Nicht für mich - Gesichtsschmiere”

A buyer, on “Eignung für Mischhaut”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Vichy Dermablend questions

Answered from the same tracked data.

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