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Vichy Deo

Vichy Deo shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 52Growth 51Conversion 97Competition 26Returns 99Price range 81Avg price 73Brand share 0Review moat 63Quality gap 35
This niche Category average · 1,260 niches

Is Vichy Deo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vichy Deo is a €315K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.

Vichy Deo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.4% over the last 90 days and 15.3% of searches end in a purchase.

€315K

revenue / yr

Units sold / yr25K
Search volume / yr+22.4%140K
Conversion rate15.3%
Avg price€14.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 37
Top-5 product click share69%
Open market0%
Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews982

Top Vichy Deo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€32K€63K€95K€126K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • VICHY100%

Vichy Deo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR15.3%Products17Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews982Avg BSR#157
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Top Vichy Deo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vichy deo106K/yr
  • vichy antitranspirant15K/yr
  • vichy deodorant7K/yr
  • vichy deo roller11K/yr

What reviews say buyers love and hate about Vichy Deo

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Geruch35%

Kein stinken mehr

Qualität insgesamt12%

Sehr gutes Produkt

beworben Vs Tatsächliches Produkt11%

Hält was verspricht

Haltbarkeit8%

Hält für 24 Std

Preis-Leistungs-Verhältnis6%

Sehr guter Preis

What buyers complain about

75% of reviews
Geruch26%

Der Parfum passt mir nicht

Preis-Leistungs-Verhältnis23%

Teuer im Vergleich

Haftung/Klebrigkeit9%

Leider stellte sich heraus, dass dieser Stick ein ziemlich klebriges Gefühl hinterlässt

Haltbarkeit7%

Nach nicht a mal 3 Wochen die Flasche leer

Qualität insgesamt4%

Viel Geld für sehr schlecht Qualität

Vichy Deo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
21%
2Produktzustand
18%
3beworben Vs Tatsächliches Produkt
17%
4Geruch
14%
5Sprachprobleme
8%

Common Vichy Deo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vichy Deo 53/100 on Amazon Germany — Worth a look. The niche generates €315K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +22.4% over the last 90 days.
Search demand for Vichy Deo on Amazon Germany peaks in Jun–Jul, where the busiest month runs 1.6× the quietest.