Is Vichy Deo profitable to sell on Amazon Germany?

Flapen scores Vichy Deo 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €315K a year across 17 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +22.4% in the last 90 days.

How competitive is the Vichy Deo niche on Amazon Germany?

1 brands and 37 sellers compete in Vichy Deo on Amazon Germany. The top 5 Vichy Deo products take 69% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Vichy Deo?

Vichy Deo buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Haftung/Klebrigkeit. An estimated 0.2% of orders come back.

When does demand for Vichy Deo peak?

Search demand for Vichy Deo on Amazon Germany peaks in Jun–Jul, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Vichy Deo niche?

Vichy Deo sells for €14.80 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.37 to €44.96. The average product has 982 reviews, the count a new listing must catch up to.

Vichy Deo

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Vichy Deo is a Maybe.

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €315K/yr140K searches / yr
90-day growth: +22.4%search demand this quarter
Competition: 69%top-5 click share · 1 brands · 37 sellers

Flapen Score

Vichy Deo against its category

The dotted line is the Kosmetik average. Past it, Vichy Deo is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Vichy Deo market on Amazon at a glance

Shoppers on Amazon Germany searched for Vichy Deo 140K times last year and spent an estimated €315K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €315K a year.

Searches, last 12 months: 140K
Growth, 90 days vs prior 90: +22.4%
Conversion, latest week: 15.3%
Market size, estimated: €315Ka year
Peak month: July1.6× the quietest month
Top search term: vichy deo106K searches a year

02 · Price

A sale here is worth €14.80.

Listings sell for €14.80 on average, from €8.37 to €44.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €14.80 that is €11K to €15K a year per listing.

Average price: €14.80under the $15 to $100 sweet spot
Price range: €8.37–€44.96
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €11K–€15K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Baden & Körperpflege. It carries 982 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #157in Baden & Körperpflege
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 982per listing
Listings tracked: 17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 86 months

Products

Top Vichy Deo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 1100%

Demand

Vichy Deo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Search terms

Top Vichy Deo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vichy deo106K/yr +14.3%13.8% conv.
vichy antitranspirant15K/yr +123.6%10.8% conv.
vichy deodorant7K/yr +31.5%6.7% conv.
vichy deo roller11K/yr -0.6%14.0% conv.

Reviews and returns

What reviews say buyers love and hate about Vichy Deo

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Geruch”

26%of negative reviews mention “Geruch”

0.2%of orders come back

“Der Parfum passt mir nicht”

A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Vichy Deo questions

Answered from the same tracked data.

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