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Vaseline Tattoo

Fail

Prices span $2.96–$13.48, mostly outside the sweet spot, so Vaseline Tattoo is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€434K/yr633K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
62%top-5 click share · 6 brands · 106 sellers

Flapen Score

Vaseline Tattoo against its category

The dotted line is the Kosmetik average. Past it, Vaseline Tattoo is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaseline Tattoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Vaseline Tattoo 633K times last year and spent an estimated €434K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €434K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
9.1%
Market size, estimated
€434Ka year
Peak month
January1.6× the quietest month
Top search term
vaseline586K searches a year

02 · Price

A sale here is worth €7.54.

Listings sell for €7.54 on average, from €2.96 to €13.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At €7.54 that is €15K to €19K a year per listing.

Average price
€7.54under the $15 to $100 sweet spot
Price range
€2.96–€13.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
€15K–€19K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #226 within Gesicht. It carries 9,379 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
2.8%
Average rank
#226in Gesicht
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
9,379per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Vaseline Tattoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Vaseline Tattoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Vaseline Tattoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline586K/yr
  • vaseline original8K/yr
  • petroleum jelly6K/yr
  • vaseline tattoo6K/yr
  • tattoo vaseline6K/yr
  • vaseline 1kg4K/yr
  • vaselin4K/yr
  • vaseline creme4K/yr
  • tattoo vaseline zum tätowieren4K/yr
  • vaselina3K/yr

Reviews and returns

What reviews say buyers love and hate about Vaseline Tattoo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Den Hype nicht wert”
A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Vaseline Tattoo questions

Answered from the same tracked data.