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Vanille Parfüm

Fail

The top 5 brands take 100% of clicks, so Vanille Parfüm is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€55K/yr40K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
91%top-5 click share · 2 brands · 112 sellers

Flapen Score

Vanille Parfüm against its category

The dotted line is the Kosmetik average. Past it, Vanille Parfüm is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanille Parfüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Vanille Parfüm 40K times last year and spent an estimated €55K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
7.4%
Market size, estimated
€55Ka year
Peak month
August3.2× the quietest month
Top search term
ana abiyedh lattafa17K searches a year

02 · Price

A sale here is worth €18.40.

Listings sell for €18.40 on average, from €15.04 to €23.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €18.40 that is €5K to €9K a year per listing.

Average price
€18.40inside the $15 to $100 sweet spot
Price range
€15.04–€23.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #167 within Düfte. It carries 2,420 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
1.9%
Average rank
#167in Düfte
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
2,420per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Vanille Parfüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Vanille Parfüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Vanille Parfüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ana abiyedh lattafa17K/yr
  • lattafa ana abiyedh16K/yr
  • ana abiyedh3K/yr
  • lattafa parfum ana abiyedh2K/yr
  • lattafa poudre1K/yr

Reviews and returns

What reviews say buyers love and hate about Vanille Parfüm

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Geruch”
76%of negative reviews mention “Geruch”
0.8%of orders come back
“Sehr schwerer Duft”
A buyer, on “Geruch”76% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vanille Parfüm questions

Answered from the same tracked data.