How competitive is the Vanille Parfüm niche on Amazon Germany?

2 brands and 112 sellers compete in Vanille Parfüm on Amazon Germany. The top 5 Vanille Parfüm products take 91% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Vanille Parfüm?

Vanille Parfüm buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Alkoholgehalt, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Vanille Parfüm niche?

Vanille Parfüm sells for €18.40 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.04–€23.32. The average incumbent carries 2,420 reviews — the moat a new listing must climb.

Vanille Parfüm

brand-locked demand (top 5 brands take 100% of clicks) — Vanille Parfüm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

This niche Category average · 1,260 niches

Is Vanille Parfüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vanille Parfüm is a €55K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.

Vanille Parfüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.5% over the last 90 days and 7.4% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr3K

Search volume / yr+22.5%40K

Conversion rate7.4%

Avg price€18.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 112

Top-5 product click share91%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 7 products

Top Vanille Parfüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lattafa Perfumes Ana Abiyedh Eau de Parfum Spray Vanille Safran 60 ml

Price: €16.07
Rating: 4.3/5
Reviews: 4,473
Age: 7y ago

Ana Abideyedh Puder 60 ml

Price: €17.80
Rating: 4.3/5
Reviews: 1,862
Age: 4y ago

Ana Abiyedh Coral 60 ml EDP by Lattafa

Price: €15.88
Rating: 4.2/5
Reviews: 2,174
Age: 1y ago

Parfum Ana Abiyedh Eau de Parfum 60ml

Price: €22.90
Rating: 3.8/5
Reviews: 9
Age: 1y ago

Ana Abiyedh ROUGE EAU DE PARFUM 60ML von Lattafa UNISEX COLLECTION LATTAFA

Price: €15.04
Rating: 3.9/5
Reviews: 7,721
Age: 6y ago

Newest

by launch date

Lattafa Ana Abiyedh Passion Eau de Parfum 60 ml

Price: €23.32
Rating: 4.5/5
Reviews: 57
Age: 2mo ago

Ana Abiyedh Scarlet Eau de Parfum Luxuriöses Orientalisches Parfüm Rote Elegante Flasche 60 ml

Price: €17.77
Rating: 4.2/5
Reviews: 647
Age: 10mo ago

Parfum Ana Abiyedh Eau de Parfum 60ml

Price: €22.90
Rating: 3.8/5
Reviews: 9
Age: 1y ago

Ana Abiyedh Coral 60 ml EDP by Lattafa

Price: €15.88
Rating: 4.2/5
Reviews: 2,174
Age: 1y ago

Ana Abideyedh Puder 60 ml

Price: €17.80
Rating: 4.3/5
Reviews: 1,862
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Lattafa91%
Alaffan9%

Vanille Parfüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR7.4%Products7Brands2Top 5 Brands100%OOS Rate1.9%Rating4.2★Reviews2,420Avg BSR#167

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Top Vanille Parfüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ana abiyedh lattafa17K/yr +17.5%4.5% conv.
lattafa ana abiyedh16K/yr +40.6%3.9% conv.
ana abiyedh3K/yr +87.9%3.8% conv.
lattafa parfum ana abiyedh2K/yr -52.7%5.0% conv.
lattafa poudre1K/yr -44.3%3.6% conv.

What reviews say buyers love and hate about Vanille Parfüm

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geruch77%

“Damen Duft”

Haltbarkeit4%

“Haltbarkeit: Hier punktet das Eau de Parfum definitiv”

Eignung heißes Wetter4%

“Perfekt für Sommer”

Komfort insgesamt3%

“Angenehm”

beworben Vs Tatsächliches Produkt3%

“wie immer behauptet”

What buyers complain about

87% of reviews

Geruch76%

“Sehr schwerer Duft”

Haltbarkeit8%

“Hält nur 5min”

Alkoholgehalt1%

“Die extreme alkoholische Süße verfliegt nach so 20min”

Gesamtgröße1%

“Flasche ist massiv”

Vanille Parfüm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

80%

2Auslaufsicher

3beworben Vs Tatsächliches Produkt

4Produktzustand

5Haftung/Klebrigkeit

Common Vanille Parfüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanille Parfüm 47/100 on Amazon Germany — Skip it. The niche generates €55K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +22.5% over the last 90 days.