Is vanilla bodylotion profitable to sell on Amazon Germany?

The niche generates €383K/yr across 20 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (44/100).

How competitive is the vanilla bodylotion niche?

4 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vanilla bodylotion?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Motorleistung. The return rate is 0.9%.

When does demand for vanilla bodylotion peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the vanilla bodylotion niche?

Listings span €9.79–€43.65; the average listing price is €20.75 (sweet spot $15–$100). The average incumbent carries 4,647 reviews — the moat a new listing must climb.

vanilla bodylotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€20.75

avg listing price — sweet spot $15–$100

Price range

Great€9.79–€43.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€383K

€383K/yr · 604K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,646.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, vanilla bodylotion is a €383K/yr Amazon Germany market (604K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

vanilla bodylotion market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: €311K–€415K; units × avg price
Conversion rate: 3.1%
Avg BSR: #978
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 1.8%
Avg brand age: 69 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

eos64%
LuxPaks25%
Dove7%
Bettina Barty3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top vanilla bodylotion search terms

eos bodylotion183K/yr -9.3%3.3% conv.
eos152K/yr -8.7%1.2% conv.
dove bodylotion79K/yr +14.2%1.2% conv.
bettina barty vanilla31K/yr -6.5%0.9% conv.
eos vanilla cashmere40K/yr -19.1%4.3% conv.
bettina barty27K/yr -2.6%0.1% conv.
körper-feuchtigkeitspflege13K/yr +21.1%0.7% conv.
eos body lotion8K/yr +12.4%3.2% conv.
vanilla body lotion6K/yr +57.5%1.4% conv.
bodylotion vanille12K/yr -12.5%0.8% conv.

All search terms

Top vanilla bodylotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shea Better 24H Moisture Body Lotion Vanilla Cashmere

eos€19.694.5★43,859 rev

Hautpflege-Set: enthält E.O.S Vanille-Kaschmir-Körperlotion & Duschgel mit LuxPaks Wipe

LuxPaks€31.194.6★78 rev

eos Fresh & Cozy Body Lotion Shea Better 24 Stunden Feuchtigkeit 473 ml

eos€18.974.6★7,171 rev

eos Shea Better Body Lotion- Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz

eos€21.124.7★3,518 rev

Cleansing Wipe Bundled with eos Shea Butter Lotion Vanilla Cashmere Moisturizer for Dry Skin 16 fl oz - By Luxpaks

LuxPaks€20.444.5★241 rev

Newest

by launch date

eos Shea Better Body Lotion Crème de Pistachio 24-Stunden-Feuchtigkeitspflege Leicht & nicht fettend Mit natürlicher Sheabutter 473 ml (16 fl oz)

eos€29.182,710 rev

5mo ago

Reinigungstuch gebündelt mit E.O.S Vanilla Cashmere Body Lotion Set volle Größe + Reiselotion von Luxpaks

LuxPaks€24.219 rev

6mo ago

eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72-Stunden-Feuchtigkeit Reichhaltige Körperbutter Für trockene Haut 283 g (10 oz)

eos€25.954,390 rev

6mo ago

eos Shea Better Body Lotion- Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Made with Natural Shea Vegan 16 fl oz

eos€21.123,518 rev

9mo ago

Hautpflege-Set: enthält E.O.S Vanille-Kaschmir-Körperlotion & Duschgel mit LuxPaks Wipe

LuxPaks€31.1978 rev

11mo ago

What buyers say about vanilla bodylotion

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch52%

“Duft”

Qualität insgesamt8%

“top produkt”

Weiches Gefühl8%

“Haut fühlt sich gut an”

Saugfähigkeit6%

“Lotion zieht gut ein”

Eignung für Mischhaut3%

“Beste Hautcreme”

Feucht/Trocken3%

“Feuchtigkeitsspender”

Preis-Leistungs-Verhältnis3%

“jeden Cent wert”

Textur/Konsistenz – insgesamt2%

“aber trotzdem sehr gut die textur fühlt sich voll gut auf der haut an wie eine dicke, cremige Textur zieht schön ein”

Haftung/Klebrigkeit1%

“Klebt und schmiert nicht, sondern zieht sauber ein und der Duft hält auch den ganzen Tag dezent an”

Ölig/fettig1%

“Auch hinterlässt sie kein fettiges oder klebriges Haut Gefühl, sondern zieht schön ein”

What buyers complain about

Geruch43%

“Komischer Duft”

Preis-Leistungs-Verhältnis14%

“Das Geld nicht wert”

Motorleistung4%

“Leider war die Pumpvorrichtung defeckt”

Produktzustand4%

“Artikel benutze seit Jahren”

Saugfähigkeit2%

“Zieht leider nicht sofort in die Haut ein”

Benutzerfreundlichkeit2%

“nicht mehr richtig verwendbar”

beworben Vs Tatsächliches Produkt2%

“Leider anders als gedacht”

Allergien1%

“Meine Haut ist extrem empfindlich, bekomme schon vom duschen einen Ausschlag”

Hautgesundheit1%

“Diese Dove Body Lotion lässt sich schwer auf die Haut auftragen”

Dicke1%

“Es gibt von Dove eine Body Lotion die etwas dünner ist”

Top return reasons

Geruch46%

Motorleistung31%

Produktzustand5%

Auslaufsicher3%

Preis-Leistungs-Verhältnis2%

Abgabemechanismus2%

Defekt Material/Teile2%

Funktionalität insgesamt2%

Qualität insgesamt1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is vanilla bodylotion profitable to sell on Amazon Germany?: The niche generates €383K/yr across 20 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (44/100).
How competitive is the vanilla bodylotion niche?: 4 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vanilla bodylotion?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Motorleistung. The return rate is 0.9%.
When does demand for vanilla bodylotion peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the vanilla bodylotion niche?: Listings span €9.79–€43.65; the average listing price is €20.75 (sweet spot $15–$100). The average incumbent carries 4,647 reviews — the moat a new listing must climb.