Is Vanilla Body Oil profitable to sell on Amazon Germany?

Flapen scores Vanilla Body Oil 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €118K a year across 18 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +4.3% in the last 90 days.

How competitive is the Vanilla Body Oil niche on Amazon Germany?

2 brands and 94 sellers compete in Vanilla Body Oil on Amazon Germany. The top 5 Vanilla Body Oil products take 65% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Vanilla Body Oil?

Vanilla Body Oil buyers on Amazon Germany complain most about Geruch, Haftung/Klebrigkeit, and Preis-Leistungs-Verhältnis. An estimated 0.2% of orders come back.

When does demand for Vanilla Body Oil peak?

Search demand for Vanilla Body Oil on Amazon Germany is steady all year. The busiest month runs 1.9× the quietest.

What does it cost to enter the Vanilla Body Oil niche?

Vanilla Body Oil sells for €9.65 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.58 to €21.03. The average product has 6,175 reviews, the count a new listing must catch up to.

Vanilla Body Oil

Fail

The top 5 brands take 100% of clicks, so Vanilla Body Oil is a Fail.

Flapen Score: 37
37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size: €118K/yr302K searches / yr
90-day growth: +4.3%search demand this quarter
Competition: 65%top-5 click share · 2 brands · 94 sellers

Flapen Score

Vanilla Body Oil against its category

The dotted line is the Kosmetik average. Past it, Vanilla Body Oil is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Vanilla Body Oil market on Amazon at a glance

Shoppers on Amazon Germany searched for Vanilla Body Oil 302K times last year and spent an estimated €118K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.

Searches, last 12 months: 302K
Growth, 90 days vs prior 90: +4.3%
Conversion, latest week: 4.1%
Market size, estimated: €118Ka year
Peak month: August1.9× the quietest month
Top search term: vaseline body lotion75K searches a year

02 · Price

A sale here is worth €9.65.

Listings sell for €9.65 on average, from €5.58 to €21.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.65 that is €5K to €7K a year per listing.

Average price: €9.65under the $15 to $100 sweet spot
Price range: €5.58–€21.03
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #136 within Körper. It carries 6,175 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 56%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #136in Körper
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 6,175per listing
Listings tracked: 18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Vanilla Body Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 185%
Brand 215%

Demand

Vanilla Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Vanilla Body Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vaseline body lotion75K/yr +27.9%3.3% conv.
vaseline body oil60K/yr +3.9%4.2% conv.
palmers32K/yr -2.8%1.3% conv.
palmers cocoa butter30K/yr -10.7%4.6% conv.
vaseline cocoa radiant10K/yr +172.3%5.8% conv.
vaseline cocoa butter25K/yr -38.5%3.6% conv.
vanilla body oil15K/yr -22.5%0.2% conv.
vaseline cocoa7K/yr +8.3%3.5% conv.
vaseline cocoa radiant body oil7K/yr -12.8%5.8% conv.
body oil vanilla10K/yr -43.6%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Vanilla Body Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”

29%of negative reviews mention “Geruch”

0.2%of orders come back

“Creme klebt und stinkt leider”

A buyer, on “Geruch”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Vanilla Body Oil questions

Answered from the same tracked data.

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