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Urea Handcreme

Fail

Shoppers spend an estimated $54K a year here, so Urea Handcreme is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€54K/yr44K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
61%top-5 click share · 12 brands · 142 sellers

Flapen Score

Urea Handcreme against its category

The dotted line is the Kosmetik average. Past it, Urea Handcreme is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Handcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Urea Handcreme 44K times last year and spent an estimated €54K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
17.1%
Market size, estimated
€54Ka year
Peak month
February4.1× the quietest month
Top search term
urea handcreme12K searches a year

02 · Price

A sale here is worth €7.16.

Listings sell for €7.16 on average, from €1.18 to €21.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €7.16 that is €2K to €4K a year per listing.

Average price
€7.16under the $15 to $100 sweet spot
Price range
€1.18–€21.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #134 within Gesicht. It carries 2,009 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#134in Gesicht
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
2,009per listing
Listings tracked
21

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Urea Handcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

142

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

12%

  • Brand 140%
  • Brand 228%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Urea Handcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.1×

Search terms

Top Urea Handcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urea handcreme12K/yr
  • eucerin urea repair handcreme5K/yr
  • sebamed handcreme7K/yr
  • handcreme urea6K/yr
  • eucerin handcreme urea repair4K/yr
  • handcreme mit urea4K/yr
  • seba med handcreme3K/yr
  • eucerin urea repair plus handcreme3K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Handcreme

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Geruch”
0.1%of orders come back
“stinkt”
A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Urea Handcreme questions

Answered from the same tracked data.