Skip to content

Urea Handcreme

a small market ($54K/yr) — Urea Handcreme doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 13Growth 18Conversion 98Competition 41Returns 100Price range 31Avg price 20Brand share 35Review moat 45Quality gap 23
This niche Category average · 1,260 niches

Is Urea Handcreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Urea Handcreme is a €54K/yr Amazon Germany market (44K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 41/100.

Urea Handcreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.0% over the last 90 days and 17.1% of searches end in a purchase.

€54K

revenue / yr

Units sold / yr10K
Search volume / yr-14.0%44K
Conversion rate17.1%
Avg price€7.16

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 142
Top-5 product click share61%
Open market16%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews2,009

Top Urea Handcreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€11K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

142

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

12%

  • Eucerin40%
  • Sebamed28%
  • Kneipp9%
  • PARAVOSTRA4%
  • OUKEYA4%
  • Handsan3%
  • Open — no brand owns it (6 brands, 12%)

Urea Handcreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR17.1%Products21Brands12Top 5 Brands84%OOS Rate2.4%Rating4.6★Reviews2,009Avg BSR#134
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.1×

Top Urea Handcreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urea handcreme12K/yr
  • eucerin urea repair handcreme5K/yr
  • sebamed handcreme7K/yr
  • handcreme urea6K/yr
  • eucerin handcreme urea repair4K/yr
  • handcreme mit urea4K/yr
  • seba med handcreme3K/yr
  • eucerin urea repair plus handcreme3K/yr

What reviews say buyers love and hate about Urea Handcreme

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt15%

Super Produkt

Saugfähigkeit14%

Zieht gut ein und pflegt intensiv

Eignung für trockene Haut10%

Das beste für trockene Haut

Weiches Gefühl10%

Ich habe mir eine Handcreme von Mixa gekauft, von der ich begeistert bin (Shea Ultra Soft)

Geruch9%

Der Geruch ist neutral

What buyers complain about

67% of reviews
Geruch22%

stinkt

Allergien10%

Brennt

Qualität insgesamt7%

Produkt sieht komisch aus

Haftung/Klebrigkeit7%

klebt leider schrecklich

Feucht/Trocken5%

Vorher waren sie immer trocken und rissig

Urea Handcreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
20%
2Inhaltsstoffe – insgesamt
17%
3Gesamtgröße
16%
4Funktionalität insgesamt
12%
5Preis-Leistungs-Verhältnis
8%

Common Urea Handcreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urea Handcreme 41/100 on Amazon Germany — Skip it. The niche generates €54K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -14.0% over the last 90 days.
Search demand for Urea Handcreme on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 4.1× the quietest.