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Urea Creme

prices mostly outside the sweet spot ($4.88–$18.39) — Urea Creme doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 26Growth 35Conversion 75Competition 43Returns 100Price range 25Avg price 32Brand share 50Review moat 36Quality gap 47
This niche Category average · 1,260 niches

Is Urea Creme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Urea Creme is a €104K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May. Verdict: Skip it — 47/100.

Urea Creme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 7.0% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr13K
Search volume / yr+8.0%152K
Conversion rate7.0%
Avg price€9.79

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 150
Top-5 product click share59%
Open market25%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)7· 5 succeeded
Avg rating4.5★
Avg reviews2,872

Top Urea Creme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€16K€21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

150

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

20%

  • OUKEYA29%
  • Mixa26%
  • Grocerism8%
  • Eucerin6%
  • SOLUAME6%
  • Sebamed6%

Urea Creme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume152KCVR7.0%Products22Brands16Top 5 Brands75%OOS Rate5.5%Rating4.5★Reviews2,872Avg BSR#53
7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.5×

Top Urea Creme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • urea creme87K/yr
  • urea33K/yr
  • urea cream8K/yr
  • urea creme 20 prozent7K/yr
  • urea 20 prozent4K/yr
  • urea 204K/yr
  • creme mit urea4K/yr
  • harnstoff creme3K/yr
  • urea salbe3K/yr

What reviews say buyers love and hate about Urea Creme

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt14%

Super Produkt

Eignung für trockene Haut12%

Die Lotion ist super, bei trockener Haut, regeneriert sich die Haut, und ich hatte, auch ohne ständig cremen zu müssen, bestes Ergebnis

Saugfähigkeit11%

Zieht gut ein und pflegt intensiv

Feucht/Trocken10%

Feuchtigkeits Lotion

Weiches Gefühl9%

dann schön soft zu bekommen.

What buyers complain about

52% of reviews
Geruch14%

stinkt

Allergien8%

Brennt

Haftung/Klebrigkeit6%

Enttäuschend — klebriges Gefühl

Feucht/Trocken4%

Vorher waren sie immer trocken und rissig

Qualität insgesamt4%

Produkt sieht komisch aus

Urea Creme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inhaltsstoffe – insgesamt
16%
2beworben Vs Tatsächliches Produkt
16%
3Funktionalität insgesamt
15%
4Geruch
12%
5Haftung/Klebrigkeit
4%

Common Urea Creme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Urea Creme 47/100 on Amazon Germany — Skip it. The niche generates €104K/yr across 22 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.
Search demand for Urea Creme on Amazon Germany peaks in May, where the busiest month runs 2.5× the quietest.