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Under Eye Brightener

Fail

Prices span $1.99–$16.04, mostly outside the sweet spot, so Under Eye Brightener is a Fail.

Flapen Score
39
39 / 100
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size
€56K/yr465K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
41%top-5 click share · 8 brands · 74 sellers

Flapen Score

Under Eye Brightener against its category

The dotted line is the Kosmetik average. Past it, Under Eye Brightener is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Eye Brightener market on Amazon at a glance

Shoppers on Amazon Germany searched for Under Eye Brightener 465K times last year and spent an estimated €56K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
2.4%
Market size, estimated
€56Ka year
Peak month
January2.0× the quietest month
Top search term
catrice353K searches a year

02 · Price

A sale here is worth €5.03.

Listings sell for €5.03 on average, from €1.99 to €16.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €5.03 that is €503 to €1K a year per listing.

Average price
€5.03under the $15 to $100 sweet spot
Price range
€1.99–€16.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€503–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #68 within Augen. It carries 6,233 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#68in Augen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
6,233per listing
Listings tracked
35

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Under Eye Brightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

74

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

3%

  • Brand 167%
  • Brand 218%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Under Eye Brightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Under Eye Brightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catrice353K/yr
  • color corrector31K/yr
  • under eye brightener25K/yr
  • catrice under eye brightener13K/yr
  • colour corrector11K/yr
  • color corrector augenringe10K/yr
  • elf color corrector4K/yr
  • corrector3K/yr
  • under eye corrector6K/yr
  • eye brightener3K/yr

Reviews and returns

What reviews say buyers love and hate about Under Eye Brightener

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Eignung für trockene Haut”
0.1%of orders come back
“Bei trockener Haut bitte nicht benutzen”
A buyer, on “Eignung für trockene Haut”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Under Eye Brightener questions

Answered from the same tracked data.