under eye brightener
Skip itPrices mostly outside the sweet spot ($1.99–$16.04) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,232.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad€56K€56K/yr · 465K searches
Avg price
Bad€5.03avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad€1.99–€16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, under eye brightener is a €56K/yr Amazon Germany market (465K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
under eye brightener market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- €50K–€63K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
74
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
3%
- Catrice Cosmetics67%
- e.l.f.18%
- MAYBELLINE4%
- NYX PROFESSIONAL MAKEUP3%
- Essence Cosmetics3%
- L.A. Girl2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top under eye brightener search terms
- catrice353K/yr
- color corrector31K/yr
- under eye brightener25K/yr
- catrice under eye brightener13K/yr
- colour corrector11K/yr
- color corrector augenringe10K/yr
- elf color corrector4K/yr
- corrector3K/yr
- under eye corrector6K/yr
- eye brightener3K/yr
Top under eye brightener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catrice Under Eye Brightener Augenpflege Nr. 010 Nude pflegend farbanpassend sofortiges Ergebnis natürlich schimmernd vegan ohne Parfüm ohne Alkohol ohne Parabene 1er Pack (4.2g)
Catrice Cosmetics€3.614.2★29,384 rev
Camo Color Corrector
e.l.f.€4.934.1★16,846 rev
Catrice Peptide Bliss Glossy Lip Balm 010 Life In Rosé Lippen-Balsam in Hellpink glänzend mit Peptiden pflegend voller wirkende Lippen 10 ml
Catrice Cosmetics€2.934.8★35 rev
Catrice Magic Shine Eraser Gel To Powder Nr. 010 Transparent mattierend porenverfeinernd natürlich für Mischhaut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (10g)
Catrice Cosmetics€4.744.1★2,395 rev
Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml
Catrice Cosmetics€1.994.4★48 rev
Newest
by launch date
Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g
Catrice Cosmetics€6.778 rev
Catrice Cloud Tint Cushion Highlighter Nr. 010 Gold schimmernd 4g
Catrice Cosmetics€5.016 rev
Catrice Cloud Tint Cushion Blush Rouge Nr. 020 Pink weichzeichnend 4g
Catrice Cosmetics€4.987 rev
Catrice Aqua Splash Capsules Primer Transparent pflegend vegan 60g
Catrice Cosmetics€4.971 rev
Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml
Catrice Cosmetics€1.9948 rev
Trending
90-day click momentumCatrice Cloud Tint Cushion Blush Rouge Nr. 020 Pink weichzeichnend 4g
Catrice Cosmetics€4.984.3★
Catrice Cloud Tint Cushion Highlighter Nr. 010 Gold schimmernd 4g
Catrice Cosmetics€5.014.4★
Catrice Aqua Splash Capsules Primer Transparent pflegend vegan 60g
Catrice Cosmetics€4.975.0★
Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g
Catrice Cosmetics€6.774.7★
Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml
Catrice Cosmetics€1.994.4★
What buyers say about under eye brightener
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Produkt”
“Wunder schön farbe”
“Bester Concealer”
“Besonders angenehm ist der extra feine Sprühnebel, der sich gleichmäßig auf die Haut legt, ohne zu kleben oder zu beschweren”
“Super Mascara”
“Top Preis/Leistung”
“Erfüllt was es verspricht”
“Sehr angenehm aufzutragen”
“sehr gute Haltbarkeit”
“Soft und dezent”
What buyers complain about
“Bei trockener Haut bitte nicht benutzen”
“Natürlich deckt es nicht 100% ab wie eine echte Foundation”
“Mascara zutrocken”
“Leider geringe Farbauswahl”
“Leider setzt sich das Produkt nach 1-2 Stunden bis in die kleinsten Falten ab”
“Löst bei mir Allergie aus”
“Funktioniert für mich nicht”
“hält aber nich so lange.”
“Ich wünschte die Konsistenz wäre ein wenig cremiger/flüssiger”
“Das Puder ist komplett zerbrochen angekommen, bin entäuscht”
Top return reasons
Common questions
- Is under eye brightener profitable to sell on Amazon Germany?
- The niche generates €56K/yr across 35 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the under eye brightener niche?
- 8 brands and 74 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in under eye brightener?
- Top complaints mined from reviews: Eignung für trockene Haut, Abdeckung, Feucht/Trocken. The return rate is 0.1%.
- When does demand for under eye brightener peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the under eye brightener niche?
- Listings span €1.99–€16.04; the average listing price is €5.03 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.