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turmeric soap

Skip it

Prices mostly outside the sweet spot ($5.77–$13.34) — this niche doesn't clear our bar today.

Market size 18Growth 22Conversion 70Competition 41Returns 99Price range 0Avg price 25Brand share 19Review moat 24Quality gap 89

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€8.86

avg listing price — sweet spot $15–$100

Review moat

Bad5,853.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€71K

€71K/yr · 125K searches

Price range

Bad€5.77–€13.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, turmeric soap is a €71K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

turmeric soap market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€53K–€71K
units × avg price
Conversion rate
6.4%
Avg BSR
#295
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
3.6%
Avg brand age
33 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

25

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Kojie San61%
  • ORIENTLEAF14%
  • PLANTIFIQUE11%
  • Jocanova4%
  • PIPIHUA3%
  • Kunoli3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -6.0% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top turmeric soap search terms

  • kojic acid soap66K/yr
  • turmeric soap18K/yr
  • kojie san soap original10K/yr
  • kojie san7K/yr
  • whitening soap6K/yr
  • kurkuma seife9K/yr
  • kojie san soap4K/yr
  • kojic acid soap original6K/yr
All search terms

Top turmeric soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€7K15%€11K20%€14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about turmeric soap

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Super Produkt”

Geruch11%

“Riecht gut und geschmeidig”

beworben Vs Tatsächliches Produkt10%

“Macht was sie soll”

Reinigung8%

“Tolle seife und reinigt die haut”

Einfache Reinigung6%

“Ich mag die reinigungsleistung”

Farbverblassen/Verfärbung4%

“Meine Haut ist mit fast 50 annähernd Pigmentflecken - frei”

Weiches Gefühl4%

“Tolles Hausgefühl”

Preis-Leistungs-Verhältnis4%

“Wertvolle”

Eignung für trockene Haut2%

“hinterlässt meine Haut nicht zu trocken”

Symptomreduktion2%

“hilft mir vor allem gegen Flecken”

What buyers complain about

beworben Vs Tatsächliches Produkt20%

“Es hat kein QR Code wie in der Beschreibung angegeben”

Funktionalität insgesamt15%

“Wirkung ist langsam”

Geruch13%

“Riecht extrem nach Parfüm”

Qualität insgesamt10%

“Qualität”

Preis-Leistungs-Verhältnis10%

“teuer”

Feucht/Trocken5%

“Aber es trocknet die Haut aus, deshalb sollte man danach ein Serum oder eine Feuchtigkeitscreme benutzen”

Eignung für trockene Haut3%

“die Haut fühlte sich nach der Anwendung trocken an.”

Helligkeit/Glanz/Glühen3%

“Hellen die haut nicht wirklich auf”

Allergien3%

“die Haut fühlte sich nach der Anwendung trocken an.”

Top return reasons

Inhaltsstoffe – insgesamt25%
Qualität insgesamt15%
Farbe10%
Symptomreduktion10%
Geruch10%
Gesamtgröße10%
Feucht/Trocken10%
Defekt Material/Teile5%
beworben Vs Tatsächliches Produkt5%

Common questions

Is turmeric soap profitable to sell on Amazon Germany?
The niche generates €71K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (42/100).
How competitive is the turmeric soap niche?
9 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in turmeric soap?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Funktionalität insgesamt, Geruch. The return rate is 0.3%.
When does demand for turmeric soap peak?
Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the turmeric soap niche?
Listings span €5.77–€13.34; the average listing price is €8.86 (sweet spot $15–$100). The average incumbent carries 5,853 reviews — the moat a new listing must climb.