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Turmeric Soap

Fail

Prices span $5.77–$13.34, mostly outside the sweet spot, so Turmeric Soap is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€71K/yr125K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
60%top-5 click share · 9 brands · 25 sellers

Flapen Score

Turmeric Soap against its category

The dotted line is the Kosmetik average. Past it, Turmeric Soap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric Soap market on Amazon at a glance

Shoppers on Amazon Germany searched for Turmeric Soap 125K times last year and spent an estimated €71K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
6.4%
Market size, estimated
€71Ka year
Peak month
June1.9× the quietest month
Top search term
kojic acid soap66K searches a year

02 · Price

A sale here is worth €8.86.

Listings sell for €8.86 on average, from €5.77 to €13.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.86 that is €2K to €4K a year per listing.

Average price
€8.86under the $15 to $100 sweet spot
Price range
€5.77–€13.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #295 within Baden & Körperpflege. It carries 5,853 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
3.6%
Average rank
#295in Baden & Körperpflege
Average rating
4.09 starsAmazon Germany average 4.37 stars
Average reviews
5,853per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Turmeric Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

25

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Brand 161%
  • Brand 214%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Turmeric Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Turmeric Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kojic acid soap66K/yr
  • turmeric soap18K/yr
  • kojie san soap original10K/yr
  • kojie san7K/yr
  • whitening soap6K/yr
  • kurkuma seife9K/yr
  • kojie san soap4K/yr
  • kojic acid soap original6K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric Soap

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.3%of orders come back
“Es hat kein QR Code wie in der Beschreibung angegeben”
A buyer, on “beworben Vs Tatsächliches Produkt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Turmeric Soap questions

Answered from the same tracked data.