How competitive is the Tubing Mascara Schwarz niche on Amazon Germany?

6 brands and 90 sellers compete in Tubing Mascara Schwarz on Amazon Germany. The top 5 Tubing Mascara Schwarz products take 72% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Tubing Mascara Schwarz niche?

Tubing Mascara Schwarz sells for €5.66 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.19–€14.57. The average incumbent carries 38,546 reviews — the moat a new listing must climb.

Tubing Mascara Schwarz

prices mostly outside the sweet spot ($2.19–$14.57) — Tubing Mascara Schwarz doesn't clear our bar today.

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Tubing Mascara Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tubing Mascara Schwarz is a €108K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Tubing Mascara Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.5% over the last 90 days and 8.8% of searches end in a purchase.

€108K

revenue / yr

Units sold / yr20K

Search volume / yr+30.5%217K

Conversion rate8.8%

Avg price€5.66

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 90

Top-5 product click share72%

Open market3%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Tubing Mascara Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml

Price: €11.13
Rating: 4.4/5
Reviews: 251
Age: 4mo ago

essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml

Price: €3.50
Rating: 4.3/5
Reviews: 1,861
Age: 10mo ago

essence I LOVE EXTREME crazy volume mascara Volumen-Wimperntusche mit Tiefschwarzer Cremiger Textur mit Extragroßer Plastikbürste Vegane Kosmetik ohne Parfum 12 ml

Price: €2.33
Rating: 4.4/5
Reviews: 29,975
Age: 5y ago

essence maximum DEFINITION mascara Nr. 01 Schwarz volumengebend 8ml

Price: €2.19
Rating: 4.6/5
Reviews: 341
Age: 16y ago

Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)

Price: €7.18
Rating: 4.4/5
Reviews: 78,762
Age: 5y ago

Newest

by launch date

Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml

Price: €11.13
Rating: 4.4/5
Reviews: 251
Age: 4mo ago

essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml

Price: €3.50
Rating: 4.3/5
Reviews: 1,861
Age: 10mo ago

Catrice TUBING Stay In Place Volume Mascara Nr. 010 Schwarz langanhaltend volumengebend Ultra Schwarz vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (11ml)

Price: €4.96
Rating: 4.4/5
Reviews: 115
Age: 11mo ago

Revolution Wrap Lash Tubing Mascara Wischfest & Wasserfest für Maximale Länge und Volumen Vegan & Tierversuchsfrei Schwarz 8 5 ml

Price: €8.15
Rating: 4.0/5
Reviews: 784
Age: 1y ago

ARTDECO Lash Hero Tubing Mascara Innovative schwarze Mascara für Verlängerung Schwung & ultimativen Halt 1 x 10 ml

Price: €7.40
Rating: 4.1/5
Reviews: 103
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

MAYBELLINE43%
Essence Cosmetics39%
Catrice Cosmetics6%
Artdeco4%
Clinique4%
Revolution Skincare London3%
Open — no brand owns it (0%)

Tubing Mascara Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR8.8%Products13Brands6Top 5 Brands97%OOS Rate2.1%Rating4.4★Reviews38,546Avg BSR#78

Top Tubing Mascara Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tubing mascara40K/yr +38.5%4.6% conv.
essence mascara69K/yr -19.1%5.0% conv.
tubing mascara schwarz22K/yr +41.6%7.0% conv.
sky tubes mascara maybelline6K/yr +0.0%5.8% conv.
mascara essence21K/yr -32.9%5.6% conv.
essence wimperntusche16K/yr -26.4%6.3% conv.
sky tubes mascara4K/yr >1,000%5.1% conv.
tube mascara7K/yr +57.3%4.9% conv.
maybelline sky tubes3K/yr >1,000%4.1% conv.
sky high tubing mascara2K/yr >1,000%6.0% conv.

What reviews say buyers love and hate about Tubing Mascara Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Wimpernqualität40%

“Bester Mascara”

Qualität insgesamt10%

“Super Produkt”

Wischfestigkeit6%

“Best Wimperntusche ever, keine Pandaaugen 👍👆 the best, weil hält und schmiert nicht...und das den ganzen Tag, außerdem sehr ergiebig, hält bei mir ein halbes Jahr, schöne Größe, passt überall rein.”

beworben Vs Tatsächliches Produkt5%

“Tut was er soll”

Preis-Leistungs-Verhältnis5%

“Oft zum Bestpreis”

What buyers complain about

61% of reviews

Wimpernqualität19%

“Schlechte Mascara”

Feucht/Trocken10%

“Klumpt, nur einmal benutzt und jetzt vermutlich bereits eingetrocknet”

Produktzustand7%

“Das Produkt war gebraucht”

Benutzerfreundlichkeit6%

“Er lässt sich etwas schwieriger als normale Mascara entfernen”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Tubing Mascara Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Feucht/Trocken

21%

2Qualität insgesamt

16%

3Produktzustand

15%

4Gesamtgröße

10%

5Funktionalität insgesamt

10%

Common Tubing Mascara Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tubing Mascara Schwarz 42/100 on Amazon Germany — Skip it. The niche generates €108K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +30.5% over the last 90 days.

Tubing Mascara Schwarz buyers on Amazon Germany complain most about Wimpernqualität, Feucht/Trocken, Produktzustand, the themes mined from the niche's reviews. Its return rate is 0.1%.