Is tubing mascara schwarz profitable to sell on Amazon Germany?

The niche generates €108K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Skip it (42/100).

How competitive is the tubing mascara schwarz niche?

6 brands and 90 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in tubing mascara schwarz?

Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Produktzustand. The return rate is 0.1%.

What does it cost to enter the tubing mascara schwarz niche?

Listings span €2.19–€14.57; the average listing price is €5.66 (sweet spot $15–$100). The average incumbent carries 38,546 reviews — the moat a new listing must climb.

tubing mascara schwarz

Skip it

Prices mostly outside the sweet spot ($2.19–$14.57) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+30.5%

90-day search growth — must beat 0% to launch

Market size

Okay€108K

€108K/yr · 217K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad€5.66

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Review moat

Bad38,545.62

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€2.19–€14.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, tubing mascara schwarz is a €108K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tubing mascara schwarz market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €85K–€113K; units × avg price
Conversion rate: 8.8%
Avg BSR: #78
Page quality: 0%
Prime: 92%
Sponsored: 100%
Out of stock: 2.1%
Avg brand age: 45 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

MAYBELLINE43%
Essence Cosmetics39%
Catrice Cosmetics6%
Artdeco4%
Clinique4%
Revolution Skincare London3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 31 weeks — +30.5% search growth over the last 90 days.

Open Trend

Top tubing mascara schwarz search terms

tubing mascara40K/yr +38.5%4.6% conv.
essence mascara69K/yr -19.1%5.0% conv.
tubing mascara schwarz22K/yr +41.6%7.0% conv.
sky tubes mascara maybelline6K/yr +0.0%5.8% conv.
mascara essence21K/yr -32.9%5.6% conv.
essence wimperntusche16K/yr -26.4%6.3% conv.
sky tubes mascara4K/yr >1,000%5.1% conv.
tube mascara7K/yr +57.3%4.9% conv.
maybelline sky tubes3K/yr >1,000%4.1% conv.
sky high tubing mascara2K/yr >1,000%6.0% conv.

All search terms

Top tubing mascara schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml

MAYBELLINE€11.134.4★251 rev

essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml

Essence Cosmetics€3.504.3★1,861 rev

essence I LOVE EXTREME crazy volume mascara Volumen-Wimperntusche mit Tiefschwarzer Cremiger Textur mit Extragroßer Plastikbürste Vegane Kosmetik ohne Parfum 12 ml

Essence Cosmetics€2.334.4★29,975 rev

essence maximum DEFINITION mascara Nr. 01 Schwarz volumengebend 8ml

Essence Cosmetics€2.194.6★341 rev

Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)

MAYBELLINE€7.184.4★78,762 rev

Newest

by launch date

Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml

MAYBELLINE€11.13251 rev

4mo ago

essence lash WITHOUT LIMITS TUBING Extreme Lengthening & Volume Nr. 04 13ml

Essence Cosmetics€3.501,861 rev

10mo ago

Catrice TUBING Stay In Place Volume Mascara Nr. 010 Schwarz langanhaltend volumengebend Ultra Schwarz vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (11ml)

Catrice Cosmetics€4.96115 rev

11mo ago

Revolution Wrap Lash Tubing Mascara Wischfest & Wasserfest für Maximale Länge und Volumen Vegan & Tierversuchsfrei Schwarz 8 5 ml

Revolution Skincare London€8.15784 rev

1y ago

ARTDECO Lash Hero Tubing Mascara Innovative schwarze Mascara für Verlängerung Schwung & ultimativen Halt 1 x 10 ml

Artdeco€7.40103 rev

1y ago

What buyers say about tubing mascara schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Wimpernqualität40%

“Bester Mascara”

Qualität insgesamt10%

“Super Produkt”

Wischfestigkeit6%

“Best Wimperntusche ever, keine Pandaaugen 👍👆 the best, weil hält und schmiert nicht...und das den ganzen Tag, außerdem sehr ergiebig, hält bei mir ein halbes Jahr, schöne Größe, passt überall rein.”

beworben Vs Tatsächliches Produkt5%

“Tut was er soll”

Preis-Leistungs-Verhältnis5%

“Oft zum Bestpreis”

Haltbarkeit4%

“Hält zu 100%”

Einfache Anwendung4%

“was die Anwendung noch angenehmer macht”

Benutzerfreundlichkeit3%

“einfaches Abschminken.”

Einfache Reinigung2%

“Easy wash of”

Wasserbeständigkeit2%

“sind Wasserfest in Form”

What buyers complain about

Wimpernqualität19%

“Schlechte Mascara”

Feucht/Trocken10%

“Klumpt, nur einmal benutzt und jetzt vermutlich bereits eingetrocknet”

Produktzustand7%

“Das Produkt war gebraucht”

Benutzerfreundlichkeit6%

“Er lässt sich etwas schwieriger als normale Mascara entfernen”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Qualität insgesamt4%

“Mittelmäßige Performance, keine Tubing-Vorteile”

Wischfestigkeit3%

“Besser keinen Mascara als immer verschmierte Augen”

Haftung/Klebrigkeit3%

“Verklebt die Wimpern total”

beworben Vs Tatsächliches Produkt3%

“Er entspricht nicht der Beschreibung”

Allergien2%

“Ich nutze die Clinique Lash Power schon Jahre,weil ich früher egal bei welcher Marke, immer von Allergien geplagt war”

Top return reasons

Feucht/Trocken21%

Qualität insgesamt16%

Produktzustand15%

Gesamtgröße10%

Funktionalität insgesamt10%

Haftung/Klebrigkeit7%

Wischfestigkeit4%

Farbe3%

Preis-Leistungs-Verhältnis3%

schädigen/verbrennen Haare3%

Common questions

Is tubing mascara schwarz profitable to sell on Amazon Germany?: The niche generates €108K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Skip it (42/100).
How competitive is the tubing mascara schwarz niche?: 6 brands and 90 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in tubing mascara schwarz?: Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Produktzustand. The return rate is 0.1%.
What does it cost to enter the tubing mascara schwarz niche?: Listings span €2.19–€14.57; the average listing price is €5.66 (sweet spot $15–$100). The average incumbent carries 38,546 reviews — the moat a new listing must climb.