How competitive is the Tsubaki niche on Amazon Germany?

3 brands and 15 sellers compete in Tsubaki on Amazon Germany. The top 5 Tsubaki products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tsubaki?

Tsubaki buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Tsubaki niche?

Tsubaki sells for €23.13 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €12.48–€37.50. The average incumbent carries 400 reviews — the moat a new listing must climb.

Tsubaki

Tsubaki shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

This niche Category average · 1,260 niches

Is Tsubaki profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tsubaki is a €302K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Tsubaki: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.7% over the last 90 days and 6.5% of searches end in a purchase.

€302K

revenue / yr

Units sold / yr10K

Search volume / yr-2.7%201K

Conversion rate6.5%

Avg price€23.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 15

Top-5 product click share97%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 6 products

Top Tsubaki products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Shiseido fino Premium Touch Penetration Essence 230g Packung mit 1 Stück

Price: €12.48
Rating: 4.5/5
Reviews: 1,274
Age: 2y ago

fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar

Price: €35.50
Rating: 3.6/5
Reviews: 100
Age: 1y ago

fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl

Price: €19.26
Rating: 4.1/5
Reviews: 109
Age: 1y ago

Fino Penetrationsserum Haarmaske 230 g x 1 Stück

Price: €15.21
Rating: 4.5/5
Reviews: 727
Age: 1y ago

fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml

Price: €18.82
Rating: 3.7/5
Reviews: 189
Age: 1y ago

Newest

by launch date

Premium Touch Hair Mask 2 Stück 230 g aus Japan Haarmaske reparierende Pflege geschädigtes Haar

Price: €37.50
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar

Price: €35.50
Rating: 3.6/5
Reviews: 100
Age: 1y ago

fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl

Price: €19.26
Rating: 4.1/5
Reviews: 109
Age: 1y ago

Fino Penetrationsserum Haarmaske 230 g x 1 Stück

Price: €15.21
Rating: 4.5/5
Reviews: 727
Age: 1y ago

fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml

Price: €18.82
Rating: 3.7/5
Reviews: 189
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Fino69%
fino Hair28%
ALIBOOSTER3%
Open — no brand owns it (0%)

Tsubaki demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR6.5%Products6Brands3Top 5 Brands100%OOS Rate8.9%Rating4.1★Reviews400Avg BSR#744

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Tsubaki search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fino69K/yr +18.7%1.5% conv.
fino hair mask japan65K/yr -18.9%2.2% conv.
fino hair mask28K/yr -4.2%1.8% conv.
fino hair oil13K/yr -21.7%0.2% conv.
fino hair6K/yr +1.2%0.8% conv.
fino haarmaske6K/yr -14.5%2.5% conv.
korean hair mask3K/yr +31.3%0.3% conv.
shiseido fino4K/yr -1.8%2.2% conv.
fino premium touch hair mask3K/yr -6.3%2.7% conv.
shiseido fino hair mask3K/yr -10.4%1.2% conv.

What reviews say buyers love and hate about Tsubaki

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Haarstyling22%

“Sehr gute Haaremaske”

Weiches Gefühl17%

“Pflegt und auf lange Sicht weich macht, fast leer, bestelle ich mir nach.”

Geruch11%

“Beschenkte lobt den Geruch”

Eignung Glattes Haar11%

“Weiches glänzendes Haar dank Balsam”

Qualität insgesamt11%

“Gutes Produkt”

What buyers complain about

100% of reviews

Geruch33%

“Farbe, Konsistenz und Geruch entsprechen nicht dem Originalprodukt”

Preis-Leistungs-Verhältnis33%

“Geldverschwendung, das Produkt ist schlecht”

Ölig/fettig33%

“haare fettig”

Tsubaki return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt

31%

2beworben Vs Tatsächliches Produkt

25%

3Wischfestigkeit

4Preis-Leistungs-Verhältnis

5Gesamtgröße

Common Tsubaki questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tsubaki 50/100 on Amazon Germany — Worth a look. The niche generates €302K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.