Tsubaki
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Tsubaki is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 4750
- Market size
- €302K/yr201K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 15 sellers
Flapen Score
Tsubaki against its category
The dotted line is the Kosmetik average. Past it, Tsubaki is stronger. Inside it, weaker.
Market
The Tsubaki market on Amazon at a glance
Shoppers on Amazon Germany searched for Tsubaki 201K times last year and spent an estimated €302K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- €302Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- fino69K searches a year
02 · Price
A sale here is worth €23.13.
Listings sell for €23.13 on average, from €12.48 to €37.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €23.13 that is €17K to €23K a year per listing.
- Average price
- €23.13inside the $15 to $100 sweet spot
- Price range
- €12.48–€37.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €17K–€23K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #744 within Haarmasken. It carries 400 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 8.9%
- Average rank
- #744in Haarmasken
- Average rating
- 4.08 starsAmazon Germany average 4.37 stars
- Average reviews
- 400per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Tsubaki products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 228%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Tsubaki search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Tsubaki search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fino69K/yr
- fino hair mask japan65K/yr
- fino hair mask28K/yr
- fino hair oil13K/yr
- fino hair6K/yr
- fino haarmaske6K/yr
- korean hair mask3K/yr
- shiseido fino4K/yr
- fino premium touch hair mask3K/yr
- shiseido fino hair mask3K/yr
Reviews and returns
What reviews say buyers love and hate about Tsubaki
We read the reviews and the return reasons for every product selling here.
“Farbe, Konsistenz und Geruch entsprechen nicht dem Originalprodukt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tsubaki questions
Answered from the same tracked data.









