tsubaki
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€23.13avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€12.48–€37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good€302K€302K/yr · 201K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, tsubaki is a €302K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
tsubaki market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- €185K–€231K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #744
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 8.9%
- Avg brand age
- 65 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Fino69%
- fino Hair28%
- ALIBOOSTER3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top tsubaki search terms
- fino69K/yr
- fino hair mask japan65K/yr
- fino hair mask28K/yr
- fino hair oil13K/yr
- fino hair6K/yr
- fino haarmaske6K/yr
- korean hair mask3K/yr
- shiseido fino4K/yr
- fino premium touch hair mask3K/yr
- shiseido fino hair mask3K/yr
Top tsubaki products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shiseido fino Premium Touch Penetration Essence 230g Packung mit 1 Stück
Fino€12.484.5★1,274 rev
fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar
fino Hair€35.503.6★100 rev
fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl
fino Hair€19.264.1★109 rev
Fino Penetrationsserum Haarmaske 230 g x 1 Stück
Fino€15.214.5★727 rev
fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml
fino Hair€18.823.7★189 rev
Newest
by launch date
Premium Touch Hair Mask 2 Stück 230 g aus Japan Haarmaske reparierende Pflege geschädigtes Haar
ALIBOOSTER€37.500 rev
fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar
fino Hair€35.50100 rev
fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl
fino Hair€19.26109 rev
Fino Penetrationsserum Haarmaske 230 g x 1 Stück
Fino€15.21727 rev
fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml
fino Hair€18.82189 rev
Trending
90-day click momentumPremium Touch Hair Mask 2 Stück 230 g aus Japan Haarmaske reparierende Pflege geschädigtes Haar
ALIBOOSTER€37.500.0★
Shiseido fino Premium Touch Penetration Essence 230g Packung mit 1 Stück
Fino€12.484.5★
fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl
fino Hair€19.264.1★
fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar
fino Hair€35.503.6★
fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml
fino Hair€18.823.7★
What buyers say about tsubaki
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gute Haaremaske”
“Pflegt und auf lange Sicht weich macht, fast leer, bestelle ich mir nach.”
“Beschenkte lobt den Geruch”
“Weiches glänzendes Haar dank Balsam”
“Gutes Produkt”
“Kam als Geschenk gut an”
“Das fino Hair Oil ist auch sehr gut”
“Sehr gute Maske für trockenes Haar”
“Gut verträglich und gut pflegend”
“Sie haben einen schönen Glanz”
What buyers complain about
“Farbe, Konsistenz und Geruch entsprechen nicht dem Originalprodukt”
“Geldverschwendung, das Produkt ist schlecht”
“haare fettig”
Top return reasons
Common questions
- Is tsubaki profitable to sell on Amazon Germany?
- The niche generates €302K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tsubaki niche?
- 3 brands and 15 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tsubaki?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig. The return rate is 0.8%.
- When does demand for tsubaki peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the tsubaki niche?
- Listings span €12.48–€37.50; the average listing price is €23.13 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.