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Trockenhauben Für Haare

Fail

Demand is soft, at -36.4% this quarter, so Trockenhauben Für Haare is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€246K/yr221K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
73%top-5 click share · 12 brands · 79 sellers

Flapen Score

Trockenhauben Für Haare against its category

The dotted line is the Kosmetik average. Past it, Trockenhauben Für Haare is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trockenhauben Für Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Trockenhauben Für Haare 221K times last year and spent an estimated €246K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €246K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
4.2%
Market size, estimated
€246Ka year
Peak month
December2.4× the quietest month
Top search term
trockenhauben für haare53K searches a year

02 · Price

A sale here is worth €26.24.

Listings sell for €26.24 on average, from €4.93 to €108.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €26.24 that is €7K to €13K a year per listing.

Average price
€26.24inside the $15 to $100 sweet spot
Price range
€4.93–€108.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€7K–€13K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #64 within Haarstyling Geräte & Styling Zubehör. It carries 2,746 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
1.4%
Average rank
#64in Haarstyling Geräte & Styling Zubehör
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
2,746per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Trockenhauben Für Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

79

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 219%
  • Brand 316%
  • Brand 415%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Trockenhauben Für Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Trockenhauben Für Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trockenhauben für haare53K/yr
  • trockenhaube60K/yr
  • föhnhaube18K/yr
  • trockenhaube schwebehaube13K/yr
  • trockenhauben12K/yr
  • haartrockenhaube11K/yr
  • fönhaube9K/yr
  • trockenhaube für locken8K/yr
  • trockenhaube für haare11K/yr
  • haartrockner haube6K/yr

Reviews and returns

What reviews say buyers love and hate about Trockenhauben Für Haare

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Heizung”
2.8%of orders come back
“Kaltstufe zu warm”
A buyer, on “Heizung”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trockenhauben Für Haare questions

Answered from the same tracked data.