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Toner Gesicht

Fail

Demand is soft, at -13.5% this quarter, so Toner Gesicht is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€240K/yr433K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
54%top-5 click share · 19 brands · 151 sellers

Flapen Score

Toner Gesicht against its category

The dotted line is the Kosmetik average. Past it, Toner Gesicht is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toner Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Toner Gesicht 433K times last year and spent an estimated €240K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €240K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.5%
Market size, estimated
€240Ka year
Peak month
November1.5× the quietest month
Top search term
toner211K searches a year

02 · Price

A sale here is worth €12.32.

Listings sell for €12.32 on average, from €3.95 to €18.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.32 that is €3K to €6K a year per listing.

Average price
€12.32under the $15 to $100 sweet spot
Price range
€3.95–€18.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Gesicht. It carries 11,311 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#57in Gesicht
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
11,311per listing
Listings tracked
32

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Toner Gesicht products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€12K€24K€36K€48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

151

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 88%

Open market

18%

  • ANUA41%
  • Beauty of Joseon15%
  • The Ordinary12%
  • COSRX6%
  • medicube5%
  • e.l.f.3%

Demand

Toner Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toner Gesicht search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toner211K/yr
  • anua toner51K/yr
  • toner gesicht51K/yr
  • beauty of joseon toner17K/yr
  • korean toner14K/yr
  • korean skincare toner12K/yr
  • gesichtstoner9K/yr
  • toner korean skincare7K/yr
  • no cosmetics toner7K/yr
  • anua heartleaf 77% soothing toner4K/yr

Reviews and returns

What reviews say buyers love and hate about Toner Gesicht

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Allergien”
0.1%of orders come back
“Verursacht Rötungen”
A buyer, on “Allergien”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toner Gesicht questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data