toner gesicht
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.32avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€240K€240K/yr · 433K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€3.95–€18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,310.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, toner gesicht is a €240K/yr Amazon Germany market (433K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toner gesicht market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €185K–€246K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
151
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 88%
Open market
18%
- ANUA41%
- Beauty of Joseon15%
- The Ordinary12%
- COSRX6%
- medicube5%
- e.l.f.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top toner gesicht search terms
- toner211K/yr
- anua toner51K/yr
- toner gesicht51K/yr
- beauty of joseon toner17K/yr
- korean toner14K/yr
- korean skincare toner12K/yr
- gesichtstoner9K/yr
- toner korean skincare7K/yr
- no cosmetics toner7K/yr
- anua heartleaf 77% soothing toner4K/yr
Top toner gesicht products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anua Heartleaf 77 Soothing Toner Feuchtigkeitsspendender & beruhigender Gesichtstoner für Glass Skin Hyaluronsäure Leichte Hydration für empfindliche Haut Korean Skin Care 8.45 fl.oz
ANUA€14.654.5★730 rev
Anua Rice 70 Glow Milky Toner Glass & Dewy Skin Hydration & Barrier Care Reiswasser Niacinamid Ceramide Alle Hauttypen Duftstofffrei Nicht komedogen Korean Skincare 250ml
ANUA€15.684.6★1,275 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 100ml
The Ordinary€6.534.6★54,005 rev
Beauty of Joseon Ginseng-Essenzwasser 150 ml 5 fl.oz.
Beauty of Joseon€11.634.6★6,525 rev
Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination Skin Korean Moisturizing Balance Care 150 ml | Skincare Koreanisch
Beauty of Joseon€13.874.5★3,321 rev
Newest
by launch date
Anua PDRN 100 Hyaluronic Acid Booster Toner Hydrating Face toner for Dry & Sensitive Skin Salmon DNA with Moisture Plumping Effect Glowy Non-Sticky Korean Skincare (250ml / 8.45 fl oz)
ANUA€16.17199 rev
dalba Piedmont Weißtrüffel Vita Toning Serum Toner Glashaut-Effekt mit Doppel-Vitamin-Hautpflege Gesichtsfeuchtigkeitspflege (180 ml)
d'alba Piedmont€16.231,663 rev
numbuzin No.9 NAD+ Salmon PDRN Glow Boosting Toner Korean Skincare 5.07 fl oz
numbuzin€12.381,572 rev
medicube Salmon Dna Pdrn Pink Cica Soothing Toner zur Stärkung. Beruhigung und Beruhigung der Haut. (250 ml/8.45 Fl. Unzen.) Lachs Prn Peptid
medicube€12.971,399 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 100ml
The Ordinary€6.5354,005 rev
Trending
90-day click momentumAnua PDRN 100 Hyaluronic Acid Booster Toner Hydrating Face toner for Dry & Sensitive Skin Salmon DNA with Moisture Plumping Effect Glowy Non-Sticky Korean Skincare (250ml / 8.45 fl oz)
ANUA€16.174.5★
dalba Piedmont Weißtrüffel Vita Toning Serum Toner Glashaut-Effekt mit Doppel-Vitamin-Hautpflege Gesichtsfeuchtigkeitspflege (180 ml)
d'alba Piedmont€16.234.6★
medicube Salmon Dna Pdrn Pink Cica Soothing Toner zur Stärkung. Beruhigung und Beruhigung der Haut. (250 ml/8.45 Fl. Unzen.) Lachs Prn Peptid
medicube€12.974.6★
The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 240ml
The Ordinary€9.874.6★
TONYMOLY Wonder Ceramide Mochi Toner 500 ml Pflegender & feuchtigkeitsspendender K-Beauty Gesichtstoner mit Ceramiden große Größe
TONYMOLY€11.964.6★
What buyers say about toner gesicht
What buyers praise and complain about, mined from review topics.What buyers love
“Beste product”
“Must Have in jeder Skincare Routine”
“Hydration”
“Macht die haut super glowy und hydriert”
“So soft”
“Super glow”
“Sehr angenehm auf der Haut”
“Für mich persönlich einer der besten Toner in dieser Preisklasse”
“Geruchslos”
“Keine Irritationen, obwohl ich sehr empfindliche Haut habe”
What buyers complain about
“Verursacht Rötungen”
“Schade ums Geld”
“Gut Aber nicht fur meine Hauttyp”
“Nutzt nichts”
“Bisschen klebrig”
“Trocknet die Haut aus”
“Die Sporen scheinen zum Teil etwas kleiner geworden zu sein”
“Haut klebrig nach Anwendung”
“bisher kein sichtbarer Erfolg.”
“Ziemlich unnötig, man merkt überhaupt keinen Effekt”
Top return reasons
Common questions
- Is toner gesicht profitable to sell on Amazon Germany?
- The niche generates €240K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the toner gesicht niche?
- 19 brands and 151 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in toner gesicht?
- Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Eignung für trockene Haut. The return rate is 0.1%.
- When does demand for toner gesicht peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the toner gesicht niche?
- Listings span €3.95–€18.25; the average listing price is €12.32 (sweet spot $15–$100). The average incumbent carries 11,311 reviews — the moat a new listing must climb.