Tom Ford Oud Wood
FailThe top 5 brands take 100% of clicks, so Tom Ford Oud Wood is a Fail.
- Flapen Score
- 36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 4736
- Market size
- €75K/yr40K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 69 sellers
Flapen Score
Tom Ford Oud Wood against its category
The dotted line is the Kosmetik average. Past it, Tom Ford Oud Wood is stronger. Inside it, weaker.
Market
The Tom Ford Oud Wood market on Amazon at a glance
Shoppers on Amazon Germany searched for Tom Ford Oud Wood 40K times last year and spent an estimated €75K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €75Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- tom ford oud wood19K searches a year
02 · Price
A sale here is worth €70.27.
Listings sell for €70.27 on average, from €15.44 to €210.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €70.27 that is €7K to €18K a year per listing.
- Average price
- €70.27inside the $15 to $100 sweet spot
- Price range
- €15.44–€210.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- €7K–€18K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Düfte. It carries 819 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 44%
- Out of stock, average day
- 0.0%
- Average rank
- #602in Düfte
- Average rating
- 4.14 starsAmazon Germany average 4.37 stars
- Average reviews
- 819per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Tom Ford Oud Wood products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 226%
- Brand 38%
- Brand 43%
- Brand 53%
Demand
Tom Ford Oud Wood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Tom Ford Oud Wood search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tom ford oud wood19K/yr
- oud wood11K/yr
- maison alhambra woody oud3K/yr
- oud wood tom ford3K/yr
- woody oud maison alhambra2K/yr
- woody oud2K/yr
Reviews and returns
What reviews say buyers love and hate about Tom Ford Oud Wood
We read the reviews and the return reasons for every product selling here.
“Nach dem Aufsprühen hält der Duft meiner Meinung nach nicht lange, teilweise hat man sogar das Gefühl, dass er kaum wahrnehmbar ist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tom Ford Oud Wood questions
Answered from the same tracked data.









