How competitive is the Tom Ford Oud Wood niche on Amazon Germany?

5 brands and 69 sellers compete in Tom Ford Oud Wood on Amazon Germany. The top 5 Tom Ford Oud Wood products take 88% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tom Ford Oud Wood?

Tom Ford Oud Wood buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Tom Ford Oud Wood niche?

Tom Ford Oud Wood sells for €70.27 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.44–€210.79. The average incumbent carries 819 reviews — the moat a new listing must climb.

Tom Ford Oud Wood

brand-locked demand (top 5 brands take 100% of clicks) — Tom Ford Oud Wood doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

This niche Category average · 1,260 niches

Is Tom Ford Oud Wood profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tom Ford Oud Wood is a €75K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Tom Ford Oud Wood: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 2.7% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr750

Search volume / yr-25.3%40K

Conversion rate2.7%

Avg price€70.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 69

Top-5 product click share88%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 9 products

Top Tom Ford Oud Wood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tom Ford FORD Oud Wood EDP Vapo 100 ml 1er Pack (1 x 100 ml)

Price: €210.79
Rating: 4.2/5
Reviews: 2,081
Age: 12y ago

Maison Alhambra - Woody Oud Eau de Parfum Unisex 80 ml

Price: €19.77
Rating: 4.2/5
Reviews: 194
Age: 3y ago

Fragrance World Oud Wonder Eau de Parfum Spray 76 5 g

Price: €22.89
Rating: 4.0/5
Reviews: 585
Age: 2y ago

Tom Ford Oud Wood Eau de Parfum 50 ml Schwarz

Price: €161.23
Rating: 4.2/5
Reviews: 2,081
Age: 13y ago

Tom Ford Oud Wood All Over Body Spray 150 ml

Price: €61.91
Rating: 4.2/5
Reviews: 321
Age: 10y ago

Newest

by launch date

La Casa Degli Incensi - Bakhoor Oud Royal [25g] Premium Oud Holz Intensiver Arabischer Duft Zum Verbrennen Auf Kohle Langanhaltende Duftwirkung Für Zuhause Und Textilien

Price: €16.81
Rating: 4.3/5
Reviews: 14
Age: 7mo ago

Dark Aoud by Maison Alhambra for Uni Eau de Parfum Spray

Price: €21.01
Rating: 4.0/5
Reviews: 6
Age: 1y ago

Oud Wood - Äquivalent - Herren 100 ml - DUPE - Holzig würzig und rauchig - Der Duft von Exzellenz für eine starke und kreative Persönlichkeit.

Price: €15.44
Rating: 4.0/5
Reviews: 8
Age: 2y ago

Fragrance World Oud Wonder Eau de Parfum Spray 76 5 g

Price: €22.89
Rating: 4.0/5
Reviews: 585
Age: 2y ago

Maison Alhambra - Woody Oud Eau de Parfum Unisex 80 ml

Price: €19.77
Rating: 4.2/5
Reviews: 194
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Tom Ford60%
Maison Alhambra26%
Fragrance World8%
La Casa Degli Incensi3%
DERPOL3%

Tom Ford Oud Wood demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR2.7%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews819Avg BSR#602

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Tom Ford Oud Wood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tom ford oud wood19K/yr -21.5%1.1% conv.
oud wood11K/yr -29.2%0.5% conv.
maison alhambra woody oud3K/yr -7.9%7.0% conv.
oud wood tom ford3K/yr -48.4%1.2% conv.
woody oud maison alhambra2K/yr -12.9%3.0% conv.
woody oud2K/yr -26.6%4.1% conv.

What reviews say buyers love and hate about Tom Ford Oud Wood

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geruch71%

“Einer der besten Düfte”

Qualität insgesamt9%

“Tolle Qualität”

Preis-Leistungs-Verhältnis3%

“sehr gutem Preis-Leistungs-Verhältnis.”

Eignung Winterwetter3%

“Für mich ist das eher ein Duft für Herbst, Winter oder kühlere Abende”

What buyers complain about

75% of reviews

Geruch25%

“Nach dem Aufsprühen hält der Duft meiner Meinung nach nicht lange, teilweise hat man sogar das Gefühl, dass er kaum wahrnehmbar ist”

Haltbarkeit17%

“Schwäche Haltbarkeit”

Qualität insgesamt17%

“Schrott”

Preis-Leistungs-Verhältnis17%

“Etwas teuer”

Tom Ford Oud Wood return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

64%

2Haltbarkeit

11%

3Auslaufsicher

11%

4Qualität insgesamt

5Defekt Material/Teile

Common Tom Ford Oud Wood questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tom Ford Oud Wood 36/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.