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Tom Ford Oud Wood

Fail

The top 5 brands take 100% of clicks, so Tom Ford Oud Wood is a Fail.

Flapen Score
36
36 / 100
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size
€75K/yr40K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
88%top-5 click share · 5 brands · 69 sellers

Flapen Score

Tom Ford Oud Wood against its category

The dotted line is the Kosmetik average. Past it, Tom Ford Oud Wood is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tom Ford Oud Wood market on Amazon at a glance

Shoppers on Amazon Germany searched for Tom Ford Oud Wood 40K times last year and spent an estimated €75K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.7%
Market size, estimated
€75Ka year
Peak month
December2.9× the quietest month
Top search term
tom ford oud wood19K searches a year

02 · Price

A sale here is worth €70.27.

Listings sell for €70.27 on average, from €15.44 to €210.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €70.27 that is €7K to €18K a year per listing.

Average price
€70.27inside the $15 to $100 sweet spot
Price range
€15.44–€210.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
€7K–€18K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Düfte. It carries 819 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#602in Düfte
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
819per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Tom Ford Oud Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 226%
  • Brand 38%
  • Brand 43%
  • Brand 53%

Demand

Tom Ford Oud Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Tom Ford Oud Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tom ford oud wood19K/yr
  • oud wood11K/yr
  • maison alhambra woody oud3K/yr
  • oud wood tom ford3K/yr
  • woody oud maison alhambra2K/yr
  • woody oud2K/yr

Reviews and returns

What reviews say buyers love and hate about Tom Ford Oud Wood

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Geruch”
25%of negative reviews mention “Geruch”
1.5%of orders come back
“Nach dem Aufsprühen hält der Duft meiner Meinung nach nicht lange, teilweise hat man sogar das Gefühl, dass er kaum wahrnehmbar ist”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Tom Ford Oud Wood questions

Answered from the same tracked data.