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Tönung Dunkelblond

a small market ($26K/yr) — Tönung Dunkelblond doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 7Growth 24Conversion 13Competition 86Returns 99Price range 48Avg price 26Brand share 35Review moat 44Quality gap 76
This niche Category average · 1,260 niches

Is Tönung Dunkelblond profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tönung Dunkelblond is a €26K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.

Tönung Dunkelblond: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.2% over the last 90 days and 1.1% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr8K
Search volume / yr-1.2%274K
Conversion rate1.1%
Avg price€9.11

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers16 · 154
Top-5 product click share29%
Open market16%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement61%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews2,057

Top Tönung Dunkelblond products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€794€2K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

154

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

13%

  • L'Oreal Paris36%
  • Wella Professionals19%
  • Garnier16%
  • Country Colors8%
  • Palette5%
  • FOUR REASONS3%
  • Open — no brand owns it (10 brands, 13%)

Tönung Dunkelblond demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR1.1%Products66Brands16Top 5 Brands84%OOS Rate16.8%Rating4.3★Reviews2,057Avg BSR#381
6K4KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Tönung Dunkelblond search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haartönung auswaschbar25K/yr
  • casting creme gloss35K/yr
  • movida tönung34K/yr
  • garnier movida tönung25K/yr
  • loreal casting creme gloss18K/yr
  • haartönungen11K/yr
  • tönung braun12K/yr
  • tönung dunkelblond13K/yr
  • haartönung dunkelbraun9K/yr
  • country colors tönung11K/yr

What reviews say buyers love and hate about Tönung Dunkelblond

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Farbe28%

Color Fresh

Qualität insgesamt10%

Super Produkt

Geruch8%

Duftet gut

Eignung für gefärbtes Haar8%

Farbshampo

Einfache Anwendung5%

Super anzuwenden

What buyers complain about

69% of reviews
Farbe34%

Farbe stimmt nicht annähernd überein

Eignung für gefärbtes Haar12%

Die Pigmente krallen sich extrem im porösen Haar fest

Preis-Leistungs-Verhältnis6%

Leider vergeudetes Geld

Funktionalität insgesamt4%

Nützt gar nichts

Haarverwandt3%

Haare kaputt

Tönung Dunkelblond return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
62%
2Funktionalität insgesamt
11%
3Eignung für gefärbtes Haar
9%
4Eignung für kurzes Haar
2%
5beworben Vs Tatsächliches Produkt
2%

Common Tönung Dunkelblond questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tönung Dunkelblond 46/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 66 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -1.2% over the last 90 days.
Tönung Dunkelblond buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.