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Tönung Blond

Fail

The top 5 brands take 95% of clicks, so Tönung Blond is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€76K/yr169K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
40%top-5 click share · 10 brands · 103 sellers

Flapen Score

Tönung Blond against its category

The dotted line is the Kosmetik average. Past it, Tönung Blond is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tönung Blond market on Amazon at a glance

Shoppers on Amazon Germany searched for Tönung Blond 169K times last year and spent an estimated €76K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
2.7%
Market size, estimated
€76Ka year
Top search term
maria nila colour refresh71K searches a year

02 · Price

A sale here is worth €16.90.

Listings sell for €16.90 on average, from €5.50 to €27.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.90 that is €0 to €2K a year per listing.

Average price
€16.90inside the $15 to $100 sweet spot
Price range
€5.50–€27.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #145 within Haar Colorationen. It carries 2,115 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
86%
Out of stock, average day
9.8%
Average rank
#145in Haar Colorationen
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
2,115per listing
Listings tracked
42

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tönung Blond products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

€0€2K€5K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

103

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 77%

Open market

4%

  • Maria Nila44%
  • Glynt20%
  • REVLON PROFESSIONAL19%
  • Wella Professionals8%
  • FOUR REASONS4%
  • milk_shake1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Tönung Blond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Tönung Blond search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maria nila colour refresh71K/yr
  • glynt mangala31K/yr
  • revlon nutri color29K/yr
  • beige blond glossing9K/yr
  • glossing beige blond7K/yr
  • maria nila beige blond4K/yr
  • glynt mangala beige blond4K/yr
  • mangala4K/yr
  • mangala beige blond3K/yr
  • maria nila sand3K/yr

Reviews and returns

What reviews say buyers love and hate about Tönung Blond

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Farbe”
30%of negative reviews mention “Farbe”
0.3%of orders come back
“Farbe. Hat gar nicht funktioniert bin immer noch gelb orange”
A buyer, on “Farbe”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tönung Blond questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data