Skip to content

Tönung Blond

brand-locked demand (top 5 brands take 95% of clicks) — Tönung Blond doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 19Growth 24Conversion 34Competition 75Returns 98Price range 56Avg price 80Brand share 13Review moat 44Quality gap 82
This niche Category average · 1,260 niches

Is Tönung Blond profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tönung Blond is a €76K/yr Amazon Germany market (169K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.

Tönung Blond: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.4% over the last 90 days and 2.7% of searches end in a purchase.

€76K

revenue / yr

Units sold / yr5K
Search volume / yr-1.4%169K
Conversion rate2.7%
Avg price€16.90

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 103
Top-5 product click share40%
Open market5%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement52%
New entrants (1y)8· 1 succeeded
Avg rating4.2★
Avg reviews2,115

Top Tönung Blond products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

103

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

4%

  • Maria Nila44%
  • Glynt20%
  • REVLON PROFESSIONAL19%
  • Wella Professionals8%
  • FOUR REASONS4%
  • milk_shake1%
  • Open — no brand owns it (4 brands, 4%)

Tönung Blond demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR2.7%Products42Brands10Top 5 Brands95%OOS Rate9.8%Rating4.2★Reviews2,115Avg BSR#145
4K3KSpike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top Tönung Blond search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maria nila colour refresh71K/yr
  • glynt mangala31K/yr
  • revlon nutri color29K/yr
  • beige blond glossing9K/yr
  • glossing beige blond7K/yr
  • maria nila beige blond4K/yr
  • glynt mangala beige blond4K/yr
  • mangala4K/yr
  • mangala beige blond3K/yr
  • maria nila sand3K/yr

What reviews say buyers love and hate about Tönung Blond

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Farbe24%

Color Fresh

Qualität insgesamt14%

Super Produkt

Geruch12%

Der Duft

Eignung für gefärbtes Haar7%

Farbshampo

beworben Vs Tatsächliches Produkt5%

Hält was es verspricht

What buyers complain about

77% of reviews
Farbe30%

Farbe. Hat gar nicht funktioniert bin immer noch gelb orange

Eignung für gefärbtes Haar12%

Die Pigmente krallen sich extrem im porösen Haar fest

Funktionalität insgesamt12%

Nützt gar nichts

Preis-Leistungs-Verhältnis9%

Leider vergeudetes Geld

Qualität insgesamt4%

Flop

Tönung Blond return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
61%
2Funktionalität insgesamt
12%
3Eignung für gefärbtes Haar
7%
4Geruch
2%
5beworben Vs Tatsächliches Produkt
2%

Common Tönung Blond questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tönung Blond 49/100 on Amazon Germany — Skip it. The niche generates €76K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -1.4% over the last 90 days.
Tönung Blond buyers on Amazon Germany complain most about Farbe, Eignung für gefärbtes Haar, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.